Motivation at Work?
De-motivationMotivationJob satisfactionFeedbackLeadershipManagement of enterprisesFöretagsledningManagementBusiness and Economics
The purpose of this diagnostic master thesis is to examine the motivation of the individuals working in a specific section at Sony Ericsson BGNMVNL. In order to do this, we will distinguish motivational and de-motivational factors that influence the individuals? in their work. Further, we also have the aim of giving recommendations on how to act on these outcomes in order to improve the motivation in BGNMVNL. Our thesis is a diagnostic study in which data is collected by qualitative face-to-face interviews and observations with selected individuals at Sony Ericsson. A quantitative questionnaire is also conducted. We have used general motivation theories developed by Maslow and Hertzberg. In addition, we have used Paul Lawrence?s theory on four innate drives, given a short description of Generation X and different career directions. We have performed individual interviews with the individuals in the section, made an Internet-based survey, and conducted observations when gathering our empirical material. We have in this thesis come to the conclusion that the section members are more motivated than expected. Factors such as recognition, challenging and diverse work tasks, as well as further emphasising the positive aspects such as the social climate.