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In today's society, more and more people traveling with transports such as trains and buses. With this type of travel it often exists waiting at stations that in many cases perceives as negative. Previous research demonstrates that distraction can get people to experience the waiting as less negative. This paper aims to examine how waiting can be affected by distraction, and if it is possible to use a second type of waiting as a distraction. The authors have chosen to focus on travelers who are waiting. Thus, the aim is to describe how the traveler's experience of waiting time can be affected by distractions in the form of additional waiting. The results show that distraction in the form of waiting affect the subjective experience of waiting. It was found that travelers do not like to wait and to achieve maximum satisfaction the additional wait should be hold as short as possible.

Författare

Erik Dahlström Isabell Berkius

Lärosäte och institution

Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

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