Syftet med studien är att undersöka hur kvinnor tolkar och förstår hur kvinnor och kvinnors sexualitet skildras i programmen L Word och Sex and the City. Vilka olika sätt att förstå och förhålla sig till sexualitet och heteronormativitet skapas i mötet mellan tittare och text? Metod och Material: Kvalitativa intervjuer med sju kvinnor Resultat: Informanterna beskriver en motsägelsefull bild av kvinnan som framställs i både Sex and the City och L Word. Kvinnorna ses som starka i Sex and the City på så vis att de är självständiga och lever sina egna liv. Samtidigt upplevs de som svaga på grund av att de är ytliga och fokuserar sitt lev efter sökandet efter den rätte mannen.

Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage.Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity.Method: Qualitative case- study of Volkswagen Sweden where a number of respondents will be interviewed with the help of a semi structured interview guide.Theories: A number of theories in the field of brand equity and communication theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and Word of mouth.Empiric: A semi-structured interview guide will be shaped from theory and answered through interviews with people who have knowledge within the field.Conclusions: Extracted from the results the research members has identified a number of important factors that business should consider when they work with social media or planning to. They have also answered how business can strengthen their brand equity with social media..

Purpose: The aim of this thesis is to examine how Word of mouth and buzz marketing affects Uppsala´s businessstudents attitudes towards Red Bull. To solve this purpose we intend to answer some underlying questions.Theory: We have used relevant theories within Word of mouth, buzz marketing and consumer behaviour. Our thesis will bring up the essential parts within these three different theories that we believe are relevant to our purpose.Method: In this thesis we have used both quantitative and qualitative methods such as interviews and questionnaires. The questionnaires will be handed out at Economicum at Uppsala University.Empirical study: This part is based on our questionnaires handed out to business students at Economicum, but also on our interviews made with employees working for Red Bull.Conclusion: Our empirical study has given us a clear picture of how Red Bull works and use marketing tools to promote their product. Through our questionnaires we have also found out what attitudes consumers has against the brand and the product.

Reading old handwritten documents can be a real challenge for genealogists, especially as some documents in Sweden are written in the old German alphabet that is not used today. Much research has been done on how to enable computers to read old handwritten documents, but computers have so far not reached the level of reading that expert humans have. The focus seems to be on the computers reading the document with or without the help of human experts, with the aim of making the documents available in easily read form. I have, however, not found any research on how computers can help non-expert humans trying to read handwritten documents. In this project I have focused especially on beginning genealogists as reading gets easier with practice, and you need the help more in the beginning. By conducting interviews and observations with genealogists I established that reading is an issue and that there are many factors involved that make it difficult to read.

Idag marknadsförs mängder av produkter vars funktionella värde, av olika anledningar, är svårt för konsumenterna att konkret utvärdera. De Value Propositions som tillverkare och återförsäljare av dessa produkter förmedlar skiljer sig potentiellt från de Value Propositions som konsumenterna faktiskt använder sig av vid sina köpbeslut. Dessa produkters natur medför att konsumenterna tar aktörer, andra än producenterna och återförsäljarna, till sin hjälp för att vidareutveckla ursprungligt Value Proposition. Denna process utgörs av interaktion med exempelvis andra konsumenter i samma fysiska och/eller virtuella sociala nätverk. Nätverket blir då ett system för utformning och vidareutveckling av Value Propositions.

The aim of this study is to examine the Word acquisition, focusing on the nouns and Word exercises, in two Swedish textbooks for German in the upper secondary school. The chosen method for investigating the nouns was corpus analysis. The noun frequency and distribution in the textbooks were analysed and discussed in relation to research in second language acquisition. The Involvement Load Hypothesis by Batia Laufer and Jan Hulstijn was used to examine the exercises in the textbooks. The study showed that most nouns only occurred once in the textbooks, but the most frequent nouns were well spread in the textbooks.

The purpose of this thesis is to clarify the connection between Word-of-mouth and viral marketing, to identify properties of and strategic ways to implement viral marketing and to examine how a company can influence the customers? perception of the brand in social media.This purpose served to answer our research question: How can companies deliberately create viral marketing?To answer this question we based our study on a qualitative method where we conducted eight interviews with different people, all with experience in our research field. We focused on our respondents? own opinions and were more interested in their personal experiences rather than the market in general.In our last chapter our analysis clearly demonstrates that companies can deliberately create viral marketing. This is possible if companies create material that appeal to and that triggers the costumer to share.

The aim of my study is to illuminate the borders, both spatial and aspatial, that are drawn around Europe in swedish politics by using the Word in question in different ways. To increase my possibilites of comparing different concepts of Europe, I have chosen to restrict my study toFolkpartiet and Vänsterpartiet, which are the two swedish parties who seem to stand the furthest from each other on issues regarding Europe and the EU. Using theory on borders and bordering, I construct an analytical framework consisting of a separation of three categories of entities, around which borders can be drawn. In my search for both obvious and implicit ways of filling the Word Europe with content, I find that both parties speak of Europe in a highly contradictory way, which both includes and excludes peripheral regions of a geographical Europe. My second conclusion is that both parties tend to associate Europe with things that are positive to them.

Vårt syfte med denna studie var att förstå fenomenet marknadskommunikation som småföretag i Jönköping har använt sig av. För att belysa detta fenomen har vi utgått ifrån teorierna marknadskommunikationsmixen, kommunikationsplaneringen och Word of mouth. Vi har prövat våra valda teorier genom att jämföra våra empiriska resultat med vår valda teoretisk ram.Vi har i denna studie använt oss av en kvalitativ ansats. Vi har genomfört samtalsintervjuer med ägarna till fyra olika småföretag. Det rör sig i samtliga fall om ägarna till nyöppnade butiker i Jönköping.

Syftet med uppsatsen är att studera vilka faktorer som gör bloggen trovärdig utifrån ett marknadsföringsteoretiskt perspektiv. Vi vill dessutom undersöka om bloggen har ökat möjligheten till att styra Word of mouth. Baserat på detta vill vi se om bloggen kan vara både trovärdig och öka möjligheten till att styra Word of mouth. Vi har använt oss av ett kvalitativt tillvägagångssätt för att skapa en djupgående förståelse för bloggen som marknadsföringsverktyg. Vi har genomfört en fallstudie av fyra svenska modeföretag och tre svenska PRbyråer.Vi har dessutom intervjuat fem experter inom ämnesområdet.

I studien studeras hur komplexiteten kring sociala medier kan studeras, samt pa? vilket sa?tt sociala na?tverk a?r relaterade till na?tverken i sociala medier och hur det pa?verkar konsumenterna. Syftet med studien a?r att underso?ka de sociala medierna i fo?rha?llande till de sociala na?tverken med fokus pa? konsumentbeteende och da?rigenom skapa en generell modell som fo?rklarar problematiken. Studien bygger pa? en litteraturstudie som i fo?rsta hand sammansta?llts av artiklar med fokus pa? a?mnesomra?dena sociala na?tverk, elektroniska sociala na?tverk och sociala medier. En enka?tunderso?kning gjordes fo?r att sammansta?lla konsumenters a?sikter om a?mnesomra?dena, i syfte att tillslut utmynna i en analys och diskussion. Det ga?r att konstatera att sociala medier har vidgat det sociala na?tverket fo?r den enskilde konsumenten. Detta resulterar i att den enskilde konsumenten nu kan komma i kontakt med fler akto?rer och andra konsumenter som i ma?nga fall kan vara oka?nda.

In this textual analysis I have examined the book Att följa Jesus by Ulf Ekman and information from Word of Life's official website. The aim of this study is to see how a religious leader is shaping the identity of the groups members after a certain pattern that differs from the surrounding, secular society. The research focus  of this essay includes several aspects:  how a culture is formed in a religious minority in contrast to the prevailing cultural context; how the material can be explained by Paul Pruyser?s theory on the psychological worlds; how what Ulf Ekman writes about distinguishing themselves from the environment differs from how other religious minority groups distinguish their identity;  and,  how the psychological world, expected behavior, and context of Word of Life can be structured by Valerie DeMarinis? model of assessment. I have placed Word of Life in a realistic illusionistic world developed from Paul Pruyser?s theory of psychological worlds.

This essay will examine the seasonal Word known as kigo ?? which mainly appears in the japanese haiku. The purpose is to offer a suggestion of how a systematic explanation of the semantic peculiarities of kigo could be conducted. The object of this semantic analysis is the kigo tsuki ? (moon).

Semantic feature analysis (SFA) is a treatment technique used foraphasic Word finding difficulties after stroke. The method has earlier beenevaluated with positive outcome regarding Words that have been trainedduring intervention while more varied results have been presented regardinguntrained Words. The aim of this study was therefore to evaluate the effectsof the method on naming in untrained nouns and verbs, in both confrontationnaming and in discourse. The present study is the first to evaluate SFA withSwedish-speaking persons. A single-subject design was used.

En av de största affärerna vi gör i livet är förmodligen då vi köper bostad. Idag råder det en relativt hård konkurrens bland både fastighetsmäklarföretag och fastighetsmäklare. Det gäller därför att leverera tjänsten bättre än konkurrenterna, för att kunna bli ett framgångsrikt fastighetsmäklarföretag på dagens marknad. Ett lyckat koncept kan då vara Word-of-mouth, det vill säga rekommendationer. Studier visar att rekommendationer påverkas av kundlojaliteten som i sin tur påverkas av kvaliteten som tjänsten erbjuder, tillfredställelsen kunden känner samt kundnyttan.