Watching television (TV) has been given a new meaning, you don?t have to book a specific time, a specific date if you don?t want to miss the program you were planning to see. In Sweden now days we can watch TV in lot of different ways, whenever we choose to do so. In this thesis I attempt to explain and document the process of shaping a tvformat, the development and adaptation to a time when the TV medium is in a change. Plus a look at how the television audiences relate to their use of it.

Preschool is a place that is continually undergoing change at a rapid pace and developing the skills of our educators is essential for their ability to keep up with these changes. Guidance conversations can be used as a vital tool for the educators competence development.The purpose of this essay is to investigate how educators, special educators and preschool principals think and reason about the use of guidance conversations in preschool.A qualitative method has been used in the shape of interviews with educators, special educators and preschool principals working within different districts of a medium sized city in the south of Sweden.These interviews revealed that the use of guidance conversations is often controlled by specific needs and is used when a problem arises amongst the children. There are many expectations on the special educators role in these conversations, one of which is the role of conversation leader with the purpose of guiding the conversation amongst involved parties and give them the tools they need to resolve problems by themselves instead of delivering packaged solutions..

It is well known that small businesses and entrepreneurs in the initial phase has difficult to gain access to external capital and bank loans. With the background of the problems that entrepreneurs face when they ask for capital has since the financial crisis the phenomenon of crowdfunding developed and evolved. Crowdfunding is an alternative source of funding for entrepreneurs to fund their ideas through small or medium-sized capital contribution from a larger amount of investors, often investors who have any kind of relationship with the entrepreneur or to the very idea. This study examined the factors that motivate and guide an investor's decisions when they select their projects. The results of the study show that the motives of the various existing forms of crowdfunding is big.

Syftet med denna studie är att ta reda på hur användare påverkas av gränssnittsagenter vars personlighet inte passar ihop med det visuella intryck de ger. Gränssnittsagenterna bestod i den här studien av en räv och en höna och de har testats på användare i ett deklarationssammanhang. Personligheten uttrycktes genom vad agenterna sade, och detta visades på datorskärmen i form av text i pratbubblor. Agenterna har manipulerats så att de vid hälften av betingelserna fått byta personlighet med varandra, alltså att hönan har presenterats med rävens personlighet och tvärt om. En kontrollgrupp har genomfört uppgiften utan att någon agent varit närvarande på skärmen.

Abstrakt I den här uppsatsen undersöks hur ett narrativ kan drivas inom digitala spel enbart med hjälp av spelmiljön. Syftet är att få förståelse för vad miljöberättande behärskar som en självständig form av berättande och vad författarna kan göra för att uppnå detta mål. För att undersöka problemområdet genomfördes en spelproduktion där metoder framtagna under undersökningens gång applicerades. Produktionen testades av utomstående studenter i medieteknik och resultaten sammanställdes med reflektioner kring vad som uppnåtts och de metoder som applicerats. Undersökningen beskriver arbetsprocessen och metoder och visar hur dessa kan driva ett narrativ med en spelmiljö. Abstract In this thesis examines how to drive a narrative in digital games using only the game environment.

Podcasten är i Sverige ett nytt medium. Denna kanal särskiljer sig från andra mer etablerade medier i det avseende att korta relationer vanligtvis uppstår mellan podcasts och sponsorer. Det som är uppseendeväckande med detta är att teorier gällande relationsutbyten förespråkar långsiktiga relationer. Attribut som är av betydelse för relationsutbytets utveckling är: relationens längd, förtroende, ömsesidigt beroende, normer, och anpassning. Intressant blir således att undersöka hur detta kan komma sig.

Durban, South Africa?s third-largest city is a socially segregated post apartheid society, struggling with high unemployment and AIDS. The city becomes even more complex with a changing climate, creating an influx of people to the city, putting scarce resources under further stress. Warwick Junction, an important transport hub in the centre of Durban, holds a large site of informal trading alongside the formal markets. This informal sector generates large financial flows and provides for a rapidly growing population. The aim of this thesis is to develop an approach that is realistic and relevant to planning and design of an urban context in South Africa.

The voltage regulation in Fortum Distributions medium voltage network in Stockholm does not work satisfactory. This results in too high distribution voltages with many customer complaints as a consequence. The reason is the model responsible for compensating for voltage drops in the distribution network. Despite several adjustments Fortum has not been able to find the source of the high voltages and has therefore appointed an investigation in the form of a thesis work.The aim of this investigation is to locate the error and to produce a proposal regarding the solution of this error using the existing system, common industrial knowledge, state of the art research and the option to use voltage readings from the different substations.The conclusion of this master thesis is that the largest contribution to the high voltage levels is made by the large compensation for distribution loses. Furthermore an additional error in the model has been found.

The aim of this study was to examine if there was a relative age effect in students grade in mathematics. The study was built on regression analysis and Spearman rho on student?s month of birth and their grades. It was found that there is a relative age effect in the student?s grades.

I allt högre utsträckning väljer konsumenter att undvika TV-reklam som företag exponerar dem för, alternativet har således blivit att integrera produkter och varumärken i TV-serier för att göra den omöjligt för konsumenter att zappa bort. Denna uppsats syftar till att undersöka produktplacering i TV-serier och vilka faktorer i marknadskommunikationsprocessen, individers perception och kognition som företag bör ta i beaktning när de använder sig av produktplacering för att exponera sitt varumärke.Genom att be ett antal respondenter se ett avsnitt av en svensk TV-serie och sedan besvara frågor relaterade till produktplacering och avsnittets innehåll, urskiljs de faktorer som ligger till grund för erinran av varumärken.Resultatet visar på att bruset i marknadskommunikationsprocessen inte påverkar respondenterna i den grad teorin beskriver och den enda faktorn där samband uppvisades rörde individens sinnesstämning. Dessutom fann vi att respondenterna uppmärksammade varumärken i högre utsträckning om dessa var integrerade i handlingen, verbalt exponerades samt om det exponeras både verbalt och visuellt. Det visades även att respondenternas intressen var korrelerade med vilka varumärken som uppfattades samt att varumärken som exponerades vid upprepade tillfällen lättare kunde urskiljas. Företag bör därför ta dessa undermedvetna faktorer i beaktning när de använder sig av produktplacering som marknadsföringsmedel..

SammanfattningProjektgrupp 14-X5 avser med denna rapport att ge avdelningen Bioreagens på Thermo Fisher Scientific ett underlag för att på sikt kunna byta ut fetalt kalvserum (FCS) mot ett kemiskt definierat suplement vid odling av mushybridomceller för produktion av monoklonala antikroppar. Thermo Fisher Scientific är ett världsomspännande bioteknikföretag som utvecklar blodtestsystem som stöd för klinisk diagnos och uppföljning av allergier, astma och autoimmuna sjukdomar.Fetalt kalvserum är en tillsats i många odlingsmedier som ofta är nödvändig för att cellerna ska växa. Det finns dock många problem med FCS. Det är en biprodukt av köttindustrin och produceras på ett etiskt tveksamt sätt, variation mellan olika batcher förekommer och då det är en animalisk produkt finns en risk för kontamination av bland annat bakterier, virus och prioner. Av dessa anledningar vill man byta ut FCS mot ett kemiskt definierat, serumfritt supplement.

The purpose with this degree thesis was to investigate the preschool teacher´s view onchildrens´s influence in preschool routine situations. The target group for this study ispreschool teacher´s that currently are working with children that are 1 ? 5 years of age. To manage to answer the aim of this study semi-structured interviews were conducted. I have performed interviews with five preschool teacher´s that currently work in a preschool that is situated in a medium sized city, in the county Värmland, Sweden.

The objective of this thesis is to examine the capital structure of Swedish small and medium sized enterprises (SMEs). Accounting data from Swedish game developers, combined with the result from a survey, is used to examine their financial conditions and capital structure decisions. We find that non-debt tax shield, firm size, growth opportunities and age are, to various extents, the determinants of capital structure in the game industry, while effective tax rate and asset structure have marginal effects. Our study also implicates that most of the existing capital structure theories can explain SMEs leverage decisions to some extent; however, some adaptation is needed to fit these theories into the SME context. Additionally, we find the existence of a financial gap in the game industry which might need efforts from both demand side and supply side to eliminate..

The aim of this study was to find out how journalism students at two universities in Sweden, Gothenburg University and Linnaeus University in Kalmar, use the social networking service Twitter. We were primarily interested in whether the students are using Twitter as a journalistic tool, which includes gathering, production and distribution of material. The study focused on journalism students because they soon will enter the working life and therefore can provide an indication of whether Twitter is a part of the future of journalism. We have used theories of mass communication to describe the development in the area and explore how journalism has adapted to this change. The study was conducted in the form of a survey in which the students answered questions about how they use Twitter and what they think about the social networking service.

In this study the author will search on how, co-operation between teachers and guidance counse-lors in school works. The study was too looking for if guidance counselors experiencing if they can feel cooperation in school, when they work by themselves in their profession, and if the guidance counselors feel a part of the whole school.Total interviewed four guidance counselors in elementary school, in a medium sized town somewhere in Sweden. The author have used qualitative methods for allow guidance counselors to answer free and not influence from other parametric.The result demonstrates that all guidance counselors believe that it is important to have coopera-tion with teachers in schools. Most of the guidance counselors believe that neither the directors nor teachers really know what skills guidance counselors possess. The respondents describe that they often turns to teachers who believe that guidance is an important part of the school's work for students..