Dagens teknologiska utveckling har bidragit till vårt mediaintensiva samhälle som iallt större utsträckning har övergått till ett konsumtionssamhälle. Trots Sverigesrestriktioner gällande marknadsföring riktat till barn, står barn för stora delar avlandets konsumtion, vilket inte minst förstärkts genom internets utveckling. Dagensbarn är rikare än någon annan generation genom tiderna, vilket är något företag i daguppmärksammat vid utformandet av marknadsföring och produkter. Varumärken harfått en större betydelse på den konkurrenssatta marknaden, inte minst bland barn.Uppsatsens syfte är att identifiera och fördjupa diskussionen kring barnskonsumtionsmönster i yngre åldrar. Uppsatsen belyser den varumärkesmedvetenhetsom råder i åldrarna 6-10, samt identifierar likheter respektive skillnader gällandebarns relation till klädmärken.Studiens huvudsakliga teorier är varumärkesvärde, visual literacy och grupptryck,vilka sammankopplas med den insamlade empirin för att svara på hur barns relationtill klädmärken ser ut.

This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and unfamiliar song. 100 high school students participated in the study through a questionnaire.                      The study shows that music is an important tool that complements television advertisings visual aspects. Music creates feelings, emphasizes aspects of the image and clarifies the advertised message.

The objective of this project was to develop the visual identityof Halleluja, a brand new booking agency representing approximatelytwenty minor artists within a wide range of contemporarymusic styles.The outcome has been applied to business cards and awebsite yet to be produced. To attract the audience and differentiateitself from other booking companies, Halleluja featuresa minimalist design that speaks of dedication, breadth ofgenres and exclusive taste. Although my sketches have beenapproved by Lars Olsson and Erik Sundfeldt, the co-foundersof Halleluja, I have had the privilege of working quite freely andstarting from scratch, since there was no earlier work done onthe company.Some of the issues I have faced during my process wasabout finding the right tone of voice in type and colour, ordealing with the semantics of the corporate name (meaning»praise the Lord«). I?ve also been struggling to come to termswith my own self-censorship and my slighly suspicious view onbranding..

Detta examensarbete undersöker vad som utgör effektiv visuell kommunikation. Litteraturstudier om kommunikation och designprinciper har utförts. För att få fördjupad kunskap har ett säljmaterial i form av en broschyr tagits fram åt ett företag där kunskap om effektiv visuell kommunikation applicerats. Detta har utgjort examensarbetets praktiska del. Arbetet har utförts efter Petterssons (2002) modell och resulterat i en broschyr med pop up- funktioner.

This paper examines the function of narrative discourse in television talk shows. Basing our analysis on five episodes of the Swedish talk show Skavlan, we illustrate how narratives are initiated and elaborated by the participants of the show. The analysis shows that the institutional roles are challanged and that the roles vary between the host ant the guests. The analysis also shows that when guests introduce and elaborate stories they use the same discursive actions and resources as the host. When participants enter an actvie role in their storytelling the hos takes a more restrained role in which he lets the the conversation evolve spontaneously.

Within the literature and film sciences there are clear models of storytelling and methods of creating a good story. In the game industry it's more difficult because the games are often non-linear, and games are a less established medium than the other two. With this study our purpose was to examine game developers and methods they used when creating a videogame, with focus on storytelling. Four interviews were made with representatives from four different videogame companies in Sweden. The information from the interviews was put in relation to theories regarding the structure of videogames and an established model for creating videogames.

For young people today the ability to read and interpret text seems to be of decreasing standard. This bachelor thesis is trying to find patterns among five different library patrons, all adults and most of them readers for life. The specific aims are, through their individual stories, to find out what made and helped them become readers of literature for enjoyment and pleasure. How do they look upon themselves as readers, how do they find their reading and finally which role does it play in their everyday lives. Five semi-structured interviews have been conducted in a qualitative way and been put through a thematic-narrative analysis.The avid readers of this study all read throughout their lives and almost right from the beginning read a lot.

The purpose of this paper is to examine the narrative in You are a bad man, mr Gum! to be able to understand and explain the intermedial aspects of the work. I assume an intermedial, narratological and reception theory perspective in my analysis. The method of close reading is used combined with a reader-oriented perspective. I examine the medial aspects of the chosen work through the pictures, the text, and the iconicity of the typographical pattern of the text. To reach my goal, the following questions are dealt with: What is the character of the narration? How do the various media interact in the production of meaning? What is the relationship between the text and the implicit reader? What is the narratological difference between reading the book aloud and silently? The theoretical framework f the paper consists of narratological and intermedial theories.

The purpose of this paper is to examine how the portrayal of the Disney princesses have changed over time, we looked at eleven movies with a total of twelve different princesses. We wanted to see if there were any stereotypical roles of women in Disney movies and we wanted to see when the most obvious change occured in the portrayal of the princesses. This paper has used the method of qualitative content analysis using a semiotic and narrative analysis with the help of the actant model. We have selected different characteristics and categories that we looked for in the movies. These features and categories include various stereotypical roles of characters and what chores the princesses perform in their homes.

This master thesis studies how much the cycle time, i.e. the time it takes for an industrial robot to perform a given task, can be reduced if an extra degree of freedom (DOF) is added to the robot system. The extra DOF consists of a linear track, which is supposed to be used in an optimal way. The problem has been studied using simulations in the robot simulation tool RobotStudio. To be able to run an optimization in Matlab, with the RobotStudio simulation cycle time as the object function, communication between Matlab and RobotStudio has been set up with an interface written in Visual Basic.

In Sweden we have the highest rate of nontraditional students among Europe. Coincidently, we also have the highest rates of drop outs among OECD. In this particular field, drop out from higher education, there is a need fore more qualitative studies that can support the "statistics". Studies about experiences of drop outs are significant for society, university and individual. The aim of this study is to describe and understand how nontraditional student experiences drop out from higher education.

Syfte och frågeställningar Syftet med arbetet var att undersöka om fotbollsspelare kan utveckla proprioception där visuell återkoppling systematiskt tas bort vid kontroll av bollen med fötterna.Frågeställningar:? Går det att utveckla förmågan att kontrollera bollen utan visuell återkoppling under en träningsperiod om fyra veckor och 12 träningspass? ? Hur förändras en fotbollsspelares prestation (kontroll av bollen) med avseende på en förbättrad proprioception med hänsyn tagen till: tid (sekunder), hastighet (varv/minut) samt antal tillfällen spelaren tittar respektive tappar boll?MetodTotalt 20 deltagare från ett pojkelitlag valdes ut och matchades inför träningsperioden in i en interventions- och en kontrollgrupp för att säkerhetsställa att båda grupperna var likvärdiga. Interventionsgruppen bestod av 12 deltagare, medelålder ± standardavvikelse (± SD) var 12,2 (± 0,2) år. Kontrollgruppen bestod av 8 deltagare, medelålder 12,0 (± 0,7) år. Interventionsgruppen har under fyra veckor genomfört fyra specifikt framtagna träningsövningar innehållandes uppvärmning inkluderat dribblingar och passningar, slalom, bollkontroll i lådram och smålagsspel.

The study presented here is about how to make the special needs user who has a profound intellectual disability and additional disabilities more involved in their implementation plan. Based on a life story interview the study aims at analyzing perceptions of procedures to enhance special needs users? influence. The method used in this study was a qualitative research approach as an overall approach in order to use a narrative method where life history is the method. The focus has been to study a part of an individual life history - a specific domain in the life of the interviewee?s working career.

The aim in the study is to search for a deeper understanding of how parents experience a neurological diagnose of the child and how this affects the parenthood. Parenthood was seen in a systemtheoretical perspective as a social construction. The narrative method was used in two lifestory parentinterviews. The analysis was made from parenthood. The result formed stories about parenthood with children having neuropsyciatric functional disability who even came to be a woman?s struggle.

The purpose of this thesis is to analyze how museums, seen as heterotopic places where time and space act simultaneously, can, with the help of museum educators and guides, integrate the foreign citizens in Sweden. The analysis is done with the help of three institutions: The Vasa Museum, the Royal Armory and The Great Synagogue in Stockholm.The author of the thesis argues that recruiting trained personnel with foreign roots by museums would help significantly in the creation of a sense of collective identity and belonging among those citizens who are just adapting to the country. Through the use of Swedish, in conjunction with their mother tongue, as well as analogies, an important contribution can be attained in their integration.In this work, concepts such as the accent, are treated in a categorical manner, as the author, with the assistance of other researchers, concluded that the accent should not influence the perception of the intellectual and work capability of a professional museum educator/guide.History represents another key element in this thesis, as it discusses the way to find a new narrative form to channel history and refer to it, thus sharing historical roots with these new immigrants in Sweden..