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265 Uppsatser om Valuation of trademarks - Sida 9 av 18

Värdering av byggrätter - Om hur valet av metod och antaganden påverkar värderingen

Denna studie visar hur valet av metod och värderarens antagande påverkar värderingen avbyggrätter. Inledningsvis studeras ett antal faktiska värderingar med avseende på användametoder och antaganden. Vi finner att fastighetsvärderarna i regel använder ortsprismetodenvid värdering av byggrätter, som komplement används ibland en kalkylbaserad metod. Detvisas att fastighetsvärderarens antaganden om framtida bebyggelse i hög grad påverkarvärderingen. I mindre utsträckning påverkar valet av värderingsmodell..

Moraliskt ansvar i privat konsumtion

The aim of this essay is to find out how students at Malmö University relate to moral responsibility in their private consumption. I am going to test moral theories in order to find out if researchers have a too moral starting point in comparison to everyday use. Through a critical research, free from valuation, I also aim to raise a discussion about moral responsibility which should lead to fair trade in the long run. My essay discusses the subject out of a Swedish city, Malmö - a place where many stores, cafés and restaurant are using moral responsibility as a step in their marketing. The results show that students are interested in morality but their financial conditions are their prior factor..

Sony Ericsson : En studie av värdeskapande ur kundperspektiv

This study intends to elucidate which view customers has about Sony Ericsson as a trademark compared with it?s biggest competitors and how the company can expand and create added value around its products. The aim with this essay is to study and to analyze Sony Ericsson?s creation of value and to increase understanding about strategy development. We have chosen to do this study on the basis of customer perspectives.We have used existing theories that treat matters: added value, marketingmix and trademark image.

Profiling the Fortified Health Food Consumer - a study of Swedish margarine

The purpose of this thesis is to gain a holistic understanding of who are the consumers of fortified health food products; moreover to highlight what are the characteristics of the consumers who are likely to purchase these products. This thesis employed a quantitative strategy with an inductive and a grounded theory approach. The data was collected from a research company. Existing theories in the area of functional food were not possible to find. Considering that the area is new this seems plausible; however, previous studies provided insight for substantive framework.

Trying to Teach Teachers to Teach : En studie om kompetenser och förutsättningar för nyexaminerade lärare i Sverige och Australien

First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

Samhällsekonomisk analys av ett djupförvar för använt kärnbränsle i Forsmark :

This thesis investigates the socio- and environmental economic effects of a deep repository for spent nuclear fuel in Forsmark in the municipality of Östhammar. I seek to show the general picture but focus on the effects on employment, environment and income. Cost-benefit analysis is used to investigate the differences in utility between a scenario with and a scenario without a deep repository in Forsmark. Most of the possible effects can not be valued and many can not even be quantified with the data available today. Therefore this thesis has a bit of a ?preliminary study character? and seeks to show what we know today and what needs to be further investigated when available data allow it. The costs that could be valued are noise from the traffic during the period of building and emissions of carbon dioxide and nitrogen oxides from the transportation of rock masses during the building period.

Arenabygget, ris eller ros? : en hedonisk prisstudie av kommuninvånarnas värdering av den nya arenan.

This study is an examination of the stadium fever prevailing in Sweden. It is built stadiums in Sweden as never before. The high cost of these constructions end up in the end at the Swedish taxpayers. The study examines through the hedonic pricing of real estate how local residents value the new stadiums. The result indicates that local residents put a positive value in the costly and sumptuous buildings.

Sjuksköterskors beslutsfattande i akuta situationer - En litteraturstudie

Background: Every patient and each situation is unique. Therefore the nurse has to act in a flexible intervention and still keep an ethical perspective. Aim: The aim of this studie was to illuminate nurses? different aspects of decision making in emergency situations. Method: The result is based on nine scientific articles.

En analys om hur virtuella IT företag analyseras och värderas

Titel: En analys om hur virtuella IT företag analyseras och värderas år 2012Bakgrund: Under Dot.com perioden som följde Netscapes lansering jobbade analytiker med utmaningen att värdera en ny form av företag som agerade på internet. Problemet för analytikerna var bland annat att värdera och analysera dessa nya virtuella företag, eftersom de flesta av dem var nystartade så ansågs det att nyckeltal som PE ? tal inte gav en rättvis värdering (Briginshaw, 2002). Det som följde Dot.com kraschen vid början av 2000 talet resulterade till att även väl fungerande IT företag med en hållbar affärsidé, fick problem med finansieringen på grund av deras nya låga värdering (Bernhardsson, 2002). Drygt ett decennium efter Dot.com perioden, börsnoterades LinkedIn, ett socialt nätverk år 2011, och ökade i värde med 109,4 % vid handelsdagens slut (www.affärsvarlden.se).Syfte: Syftet med denna uppsats är att få en förståelse för hur virtuella IT företag värderas.

Soliditetens betydelse för goodwillnedskrivning under ekonomiskt ansträngda perioder : En studie av den svenska finans- och industrisektorn 2008

Background: The international accounting standard regarding goodwill gives opportunities to several accounting procedure choices, as goodwill is a complex, intangible asset. The valuation of goodwill affects equity/asset ratio and income statement, which gives that the stakeholders? impression of the group?s financial statement is affected by the valuation of this asset. It has been pointed out that difficult economic times bring impairment loss to the fore. During financial crisis, equity/asset ratio may be significant as the economy of the groups is expected to be strained.Purpose: The purpose of this essay is to explain the appearance of the possible relationship between a group?s impairment loss for goodwill and their equity/asset ratio, during financial straits.

Segmentrapportering : Är den relevant ur en analytikers perspektiv?

Bakgrund och problemdiskussion: Med hjälp av segmentinformation kan analytiker bryta ned analysen av bolagen till en lägre nivå vilket borde resultera i säkrare analyser. Segmentinformationen är viktig för användarna av de finansiella rapporterna eftersom information om bolaget som helhet kan vara svår att utläsa. Vi har tagit del av tidigare forskning inom området,men vi har dock inte funnit någon forskning med samma syfte som vi har. Vi anser därför att segmentrapportering är viktigt och intressant att studera.Syfte: Vårt syfte med denna uppsats är att utreda hur, bolag noterade på Stockholmsbörsen i branschen sällanköpsvaror och tjänster, utformat sina segmentrapporter i deras årsredovisningar samt hur relevanta, tillförlitliga och jämförbara de är. Vidare kommer vi att studera vad analytiker anser om rapporterna gällande dessa egenskaper med fokus på hur relevanta de är.Metod: I denna uppsats använder vi oss av både kvalitativ och kvantitativ metod.

Venture capital i spåren av kriserna : En studie i hur finans- och eurokrisen påverkat de svenska venture capital-bolagen och dess marknad

För att skapa fler jobbtillfällen och driva på BNP-tillväxten i Sverige krävs det att små och medelstora företag får möjligheten att utvecklas och växa. För att klara det krävs det mer kapital från venture capital-marknaden, som är den viktigaste källan av finansiering för ett nystartat företag. Det har dock varit tuffa år för venture capital-bolagen sedan finanskrisen slog till. Den problemformulering som legat till grund för studien var följande:Hur har finanskrisen och den pågående eurokrisen påverkat venture capital-bolagens investeringsprocess?Studien syftade till att undersöka hur finanskrisen och den pågående skuldkrisen i Europa påverkat de svenska venture capital-bolagen och dess marknad.

Reala optioner : Konsten att tydliggöra värden i tidiga venture investeringar

Analysts at Venture Capital firms of today experience troubles when they try to explicate the intrinsic value, which they see in their investments. The traditional valuation models do not account the value of flexibility and analysts have to Through studies at a Venture Capital firm in Sweden, I have analyzed if Real Option analysis could help them to explicate the intrinsic value that they see.With the help from a decision tree, analysts can identify the hidden option values embedded in the investment. I find that real options can be a helpful tool for Venture Capital companiesto clarify the intrinsic values that they see in their investments. Real option analysis is however not a competitor to traditional value methods, it is rather a compliment..

Varumärkning för småföretag

In this degree project a study of the importance of a graphic identity to companies has been done. A questionnaire among small companies in Dalarna has beenmade. From this, three sets of graphic profile-program have been formed andthese are suitable for new companies. Finally a practical application has been made on Greenfield in Mora, a graphic profile has been designed.To cause an identity is to prove that someone or something exists by individualizingand distinguish. Every individual or company has its qualities or charasteristics.The way to a desirable identity is going by a corporate identity-program that containsthe companies strategies, people, products, buildings, trademarks, graphic design.

Julia och eliterna : En studie av hur näthatsdebatten utvecklades till en medial lavin

English title: Julia and the elite. A study of how the Internet hatred developed into a media avalanche.Introduction: During February 2013 Swedish media flooded with news of online hate directed towards women after an episode of Uppdrag Granskning on SVT (2013). Female media profiles were given the opportunity to tell the entire Swedish population about the hate and threats they had been exposed to online. In this thesis we want to investigate what topics end up on the media´s agenda, how a piece of news is developed and framed.Questions: How does a piece of news considered highly newsworthy develop from when it first appears in the media until it gradually disappears? How and why did Internet hatred end up on the media´s agenda? How does the media framed the Internet hatred?Theory: To be able to answer the questions formulated in this thesis, the following theories have been used: Agenda-Setting theory, framing theory, news valuation and media logic. Method: Quantitative content analysis of news broadcasts and debate shows from TV, radio and newspapers.

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