During September 2010, Google decided to change their trade mark policy to allow keywords which is equal to an already own trademark to be offered to all who intend to link the word to their ad. They offered a service for this called Adwords. The update followed since The Court Of Justice (CoJ) stated that Google does not commit trade mark infringement by doing this. The question to answer is whether the proprietors of trademarks can do something to stop them from being used by competitors as keywords in Adwords. CoJ has stated that the advertisers are infringing the exclusive right of a trademark if the used keyword is identical to the trademark, the commercial focuses on products that is identical to the products which are registered on the trademark and if the commercial makes it difficult or impossible to an average internet user to decide whether the products originate from the proprietor, a company which has a financial connection to the proprietor or a third party.

This study examines the equity cost of capital between two periods distinguished by substantial differences in IPO activity. In light of the stemmed IPO flow to the Swedish stock exchange in 2012, this study regards the conjecture that the IPO count is related to the prevailing cost of equity capital for certain periods. By application of the Residual Income Valuation model the cost of equity capital is abstracted from sampled stock prices and compared at two points in time for which extreme highs and lows of IPO activity were observed. Using randomized samples from 1999 and 2012, significant differences between the estimated costs of capital are established. The findings indicate that the equity cost of capital, much as it may help influence, nevertheless plays a subordinated role in the going-public decision..

När en kassaflödesvärdering genomförs prognostiseras företagets värde genom att summera framtida kassaflöden och diskontera dem med företagets kapitalkostnad. På grund av att prognostiserade kassaflöden är uppskattningar inför framtiden karaktäriseras en värdering alltid av hög osäkerhet. Till underlag för prognoserna används en omfattande mängd information. För att ett tillförlitligt värde ska kunna beräknas är det viktigt att relevant och pålitlig information samlas in och hanteras på ett effektivt sätt. I dagsläget är det problematiskt att hantera omfattande mängder information och ett tillräckligt datorstöd saknas.

This study examines the equity cost of capital between two periods distinguished by substantial differences in IPO activity. In light of the stemmed IPO flow to the Swedish stock exchange in 2012, this study regards the conjecture that the IPO count is related to the prevailing cost of equity capital for certain periods. By application of the Residual Income Valuation model the cost of equity capital is abstracted from sampled stock prices and compared at two points in time for which extreme highs and lows of IPO activity were observed. Using randomized samples from 1999 and 2012, significant differences between the estimated costs of capital are established. The findings indicate that the equity cost of capital, much as it may help influence, nevertheless plays a subordinated role in the going-public decision..

Abstract: Since the recession caught the market in fall 2008, multiple companies have suffered due to their former aggressive investment behavior. Huge goodwill piles have been collected ready to be doomed by the market. The aim of the study is to investigate equity analysts? consideration of goodwill in a recession market. An empirical study is conducted, based on interviews with ten Swedish equity analysts that follow companies with relevant goodwill status.

This study investigates the value relevance of goodwill impairments for equity investors in Swedish listed companies. We provide insight on whether goodwill impairments are value relevant before as well as after the implementation of IFRS 3 and IAS 36. We express market value of equity as a function of book value of equity; net income excluding goodwill impairments and goodwill impairments, using the Ohlson valuation model and Hellström's price regression. Our findings suggest that goodwill impairments are statistically value relevant for equity investors. Prior to the implementation of IFRS 3 and IAS 36, our findings imply that equity investors respond negatively to goodwill impairments.

Världsekonomin har genom historien med jämna mellanrum drabbats av olika former av ekonomiska bubblor och kriser. Världsekonomin, som idag är inne i en av historiens tuffaste lågkonjunkturer, har präglats av stigande börskurser från 2003 till mitten på 2007. Under föregående år tog det däremot tvärstopp på världens börser, bland annat sjönk Stockholmsbörsen med 42 %. Som bakgrund till den här uppsatsen ligger de senaste årens stora kursrörelser på aktiemarknaden.Syftet med denna uppsats är att göra en företagsvärdering av det svenska byggföretaget Skanska AB och således komma fram till om Skanska AB i dagsläget antas vara ett över- eller undervärderat företag på Stockholmsbörsen.Uppsatsen är en blandning av kvalitativa- och kvantitativa metoder, där uppsatsen bygger på den teori som finns inom området finansiell analys samt utgår från mikroekonomiska teorier. Skanska AB ska värderas utifrån en kassaflödes- samt en relativvärdering och de slutsatser som presenteras utgår från både en deduktiv och en induktiv ansats.

De p-adiska talen vars främsta användningsområde ligger inom talteorin beskrevs först av den tyske matematikern Kurt Hensel 1897.För varje primtal p, så utvidgas talsystemet Q av rationella tal till ett större talsystem som betecknas Qp, de så kallade p-adiska talen.En annorlunda valuation av rationella tal ger ett så kallat icke-arkimediskt absolutbelopp samt en annan metrik än den vi är vana vid, en ultrametrik. Vilket gör att kroppen av p-adiska tal Qp får en annorlunda topologi.Ett icke-arkimediskt absolutbelopp har samma egenskaper som ett vanligt arkimediskt absolutbelopp, samt en extra egenskap nämligen .Avslutningsvis använder vi oss av Hensels lemma, vilken bygger på Newton-Raphsons metoden för att lösa ekvationer, för att bestämma om ett polynom har rötter i Zp och i så fall vilka de är. Då den p-adiska analysen på många sätt är lättare än den reella analysen så visar Hensels lemma ganska lätt om ett polynomen har rötter i Zp..

This work is meant to show how memory can work within a smaller society when it comes to folklore and local history. What is remembered, how it is remembered and why it is remembered. Sprung from the older collections of folklore within the selected area - which is Glaskogen in western V?rmland - the purpose is to look at different types of memorizing and how it can work. The purpose is also to analyze some of the folklore from Glaskogen via narrative analyzing methods of Palmenfelt, Labov and Young, and also to understand Glaskogen from a cultural heritage perspective, looking at the valuation process and attitude towards the immaterial heritage.

The aim of this thesis is to examine how five works of fiction about anorexia and bulimia have been received in Swedish daily press reviews. The investigation is based on 60 reviews, which are analysed with a qualitative method consisting of close-reading and where a feministic perspective is used. The main question concerns how and to which extent the basis of valuation in the reviews is effected by the fact that the books describe a primary female world of experiences. The investigation shows, among other things, that many reviewers consider the books about eating disorders to be too many. They categorize the books about anorexia and bulimia as a genre of its own and place the books into the literary system principally by referring to other books about anorexia and bulimia.

This report examines the industrialization of a newly developed household machine on behalf of Technogarden Engineering Resources in Karlstad, Sweden. The report is a part of the final course in the Bachelor Program in Mechanical Engineering at Karlstad University and takes place in spring 2014.An innovator, an investor and a engineering consultant firm have through collaboration developed a new type of gruel machine. The product is in its final stage of construction and is planned to be manufactured in a production located in Sweden, autumn of 2014.To compete against today?s trend in outsourcing manufacturing to low cost countries for better profitability, the industrialization of the gruel machine must be done with a minimum amount of resources in order to become successful, which also describes the problem of this study. Using pre-study material in form of Lean production literature, visiting a successful production site and gathering data from involved engineers a specification was developed which describes what this industrialization must achieve and which requests can be accomplished.

This thesis calculates and compares the values of improved environmental quality due to future possible investment alternatives in biogas production facilities at Käppalaförbundets Reningsverk (Käppala Sewage Treatment Works) in an attempt to determine which alternative yields the highest such value. Käppala faces three investment alternatives for the usage of biogas. The alternatives are production of vehicle fuel, district heating and thirdly, heat and power production. Estimates of the value of environmental change are calculated for each of the three investment alternatives, and these estimates are then compared. The environmental change in question is the change in discharge levels of carbon dioxide (CO2), nitrogen oxides (NOx), sulphur dioxide (SO2) and particle matter.

Då dagens konsumenter har blivit mer hälsomedvetna, har bättre tillgång på information och är dessutom mer krävande har efterfrågan på mer hälsosamma, säkra och miljövänliga livsmedel ökat starkt de senaste åren (McCluskey, 2000). Företag behöver därför uppmärksamma konsumenters efterfråga och skapa mer miljövänliga produkter för att skapa ett hållbart jordbruk och en mer hållbar produktion. Dock visar studier på att trots ökad medvetenhet och att konsumenter överlag är positivt inställda till ekologiska produkter köper en mindre del ekologiska produkter i verkligheten. Polarbröd är uppdragsgivare för denna uppsats och uppsatsen kommer därför att behandla ekologiskt mjukt bröd. Problemformuleringen för denna studie är: Hur värderar konsumenter ekologiskt bröd?Syftet med denna studie är att hitta konsumenters betalningsvilja för ett ekologiskt bröd.

The goal of this study is to examine what five teacher?s impression of the teacher?s role is in their previous years. How important the ?joy at work? is in relation with the educational progress? And what aspects that contributes to the? joy at work? and what obstacles that stops them. The essay will also go through the concepts of a teacher role, with connection to the theoretical perspectives of Csikszentmihalyi?s Flow and Antonovsky?s Salutogenesis (KASAM).The method I used was interviewing five teachers and I used Larsen?s chapter of ?content analysis? as a basis, I also used Flow and KASAM as theoretical references in my analysis.

Probiotics is a special group of health products on the market. The most common type of  these is live cultures of lactic acid fermenting bacteria from raw milk . These include, among others, yogurt and various trademarks such as Hälsofil ®, Acidophilus ®, Dofilus ® and Kefir ®. Such products are often used by patients who are treated with antibiotics to combat the intestinal flora eliminated, thus causing digestive problems. The present work deals with yet another type of health product, viz.