Mannens roll i reklamen har närmat sig kvinnans genom att den feminiserats och sexualiserats, medan kvinnan är kvar i samma traditionella roll. Resultatet av våra fokusgrupper stödjer till stor del genusteorierna och visar ytterligare att män inte ser på reklam på samma sätt som kvinnor. Antalet anmälningar till ERK har ökat, vilket bland annat visar att etiken i reklamen inte har nått så långt som man hoppats. Detta kan vidare vara ett stöd för en framtida lagändring som skyddar mannen och kvinnan som individer och inte enbart som konsumenter. Det faktum att få studier finns av mannen i reklamen, kräver ytterligare forskning för att se hur utbredd objektifieringen av mannen är på den svenska reklammarknaden..

Syftet är att undersöka motsättningen varför ungdomar mellan ca 15-25 år påverkas av reklam, trots att de inte vill. Begreppet reklam definieras och ungdomarnas åsikter till reklam beskrivs genom undersökningar från Kairos Futures och MTV, Ungdomsbarometern och Statens ungdomsråd. Sociologerna Anthony Giddens och Emilé Durkheim och begreppen reflexivitet, självidentitet,livsstil, sociala fakta och socialt tvång beskrivs också. Bland annat ungdomarnas åsikter om reklamfilmer beskrivs sedan. En undersökning från bland annat amerikanska Internetsidan Yahoo jämför svenska och amerikanska ungdomars åsikter om reklam.

This study analyses five different picture books from the last few decades. The aim of the analysis was to investigate how relations between children and adults are presented in the picture books. One way to achieve this has been to focus on the adults? presence or absence in the narrative, and also what kind of authority the adult(s) can have in the action and how it can affect relations between children and adults. The idea is that this degree project can be adapted for practical use in school.

This thesis examines information visualization, infographics, as a method of advertising. To answer the initial research question of what makes infographics an appropriate method for print advertising, a practical infographic-based advertising campaign has been designed. This, together with three other campaigns, has been the basis for an analysis focused on function, appeal and persuasion. The result tells us that there are benefits to using infographics for an advertising purpose, because the method can act both attention-grabbing and convincing, depending on how it is used and designed..

Uppsatsens syfte är att undersöka förekomsten av ett identitetsrelaterande budskap i reklam mot tonåringar 1955-2005. Dessutom genomlyses forskningsläget tvärvetenskapligt för tonåringars identitetsskapande och konsumentbeteende. Idag, menar bland andra postmoderna teoretiker, är identitetsskapande en mer komplicerad process, jämfört med 1950-talet, och konsumtionen blir allt viktigare i det identitetsskapande arbetet. Med avstamp i tidigare forskning utvecklas en reklamanalytisk metod. Materialet som undersöks är reklam i Aftonbladet och i ungdomstidskrifterna Bildjournalen, Veckorevyn och Okej.

In the new media society, social media has become an important part of many organizations' daily lives. Organizations, whether public or private, must be where their audience is and many times, these can be found on social media channels like Facebook. Leading researchers in the fields of crisis communication and relationship management believe that social media is a great tool for managing relationships between an organization and its' public, whether it's before, during or after a crisis.The purpose of this study is to examine how the Karlstad municipality use Facebook to manage civic relations before, during and after a crisis. The municipality's approach will be compared to the citizens' experiences of the municipality's communication in different stages of a crisis.The theoretical framework used in this essay is the research on crisis communication and relationship management. How these two frameworks can be integrated with social media like Facebook, is an important part of understanding how the Karlstad municipality make use of Facebook to manage civic relations and communicate before, during and after a crisis.The empirical study consists of a qualitative interview, two qualitative content analysis and an online survey.

Uppsatsens syfte är att utifrån ett New Public Management-perspektiv undersöka i vilken utsträckning visionsstyrningsmodellen i Halmstads kommun följer New Public Management och utifrån det undersöka vad det resulterat i. Uppsatsen grundar sig i en intervjumetod där ledande politiker och tjänstemän från kommunen intervjuats. Den teoretiska ansatsen utgörs av en New Public Management?teori grundad på olika dimensioner av New Public Management. Uppsatsens huvudsakliga empiriska material kommer från de intervjuer som genomförts.

On the first of January 2012, a new public authority was formed in Värmland, due to a new legislation on public transport. The first task for the new public authority was to produce a plan for the development of public transport. In order to do so, it had to execute an extensive consultation process about the long-term goals of public transport. The purpose of the thesis is to investigate how a public authority can use a consultation process as a means to clarify accountability and produce unified goals. To answer that, I have done a case study about how the new regional public authority in Värmland for public transport has acted in the process of writing a plan for the development of public transport.

We studied the understanding of public librarians of the required qualifications for a public librarian, what these qualifications embody and how they should be used, and if there are any differences between geographic regions. We also compared our results to the Library Code, which describes the responsibilities of the public libraries. To complete our study, we interviewed fourteen public librarians at eight different public libraries located in both urban and rural areas in Sweden. Our results showed that even though the qualifications specified by the Library Code were identical, they were emphasized and used differently by the public libraries included in our study. This illustrates that the public libraries prioritize and focus differently on the various aspects of the Library Code.

This paper deals with the use of Internet at Swedish public libraries. The author asks whether public libraries should or should not limit access to information available on the Internet. Starting from the American discussion, concerning Internet at public libraries, the author shows the Swedish attitudes. The paper demonstrates that many Swedish public libraries have adopted rules forbidding retrieval of certain kinds of information, such as hard-core pornography and racist propaganda. The persons in charge of such actions claim that public libraries should provide high-quality educational literature and should not spread mass-produced, provocative information.

Social media is by many believed to be the core of a new type of Public Relations. This new PR is called PR 2.0. Most larger companies today are to be find using dif- ferent types of social media to interact with their publics. Each year companies invest more money in this type of digital public relations. Social media is a relatively new online phenomenon and still used at a very early stage.

This study has been executed at the Public Employment Office, an institution that has beensubject for much debate during the last couple of years. The government has instructed theLabour Market Board to change the Public Employment Office toward a more effectiveorganization. This study examines one of the Public Employment Offices that are included in apilot project that aims to improve and develop work methods with the objective to become amore service minded organization. From this starting point we have investigated which effect thisorganizational change has had on the employee within this organization and within the pilotproject. In addition we investigate whether attitudes of the unemployed has an effect on thestaff´s work situation.

Allt fler jobb blir mindre reglerade, vilket förändrar förutsättningar, krav och hälsokonsekvenser av arbete. Tidigare studier visar att de minst reglerade jobben finns inom bland annat universitetsvärlden. Syftet med studien är att studera psykosociala hälsokonsekvenser av oreglerade arbetsformer bland universitetsanställda. De psykosociala hälsokonsekvenserna av oreglerade jobb är ännu inte helt kända men de har kopplats samman med utbrändhet. Tidigare forskning säger att gränslöshet kan vara positivt då det skapas en frihet i arbetet.

The rise of social media has created an endless source of possibilities for companies to interact and connect with their target audiences. As it is a new channel, companies may experience uncertainty on how to use it to its fullest potential.The purpose of this study is to describe how the Public Service radio channel, P4 Kalmar, use its Facebook page and how its members perceive the communication on this platform. We have also presented recommendations on how P4 Kalmar can improve the relationship with its members. To reach our conclusions we have combined theoretical references with a quantitative content analyze, a survey and qualitative depth interviews.By analyzing our findings we came to the conclusion that P4 Kalmar have to develop a strategy for communicating on social media. But since no general communication strategy for the organization exists they have to develop one before developing one for social media.

The aim of this study is to investigate the problematisation of the swedish railwaysector during the early 1990?s from a New public management-perspective. The method of approach is a ?What is the problem represented to be?-analysis as advocated by Carol Bacchi. By applying this method to the official investigation aimed at providing suggestions for increasing competition in the railway sector it has been shown that the process of deregulation has strong connections to the ideas and models suggested by the New public management-ideology of organisational theory. .