Infographics i reklam - Om informationsvisualisering som metod i reklamkommunikation
Grafisk designInfographicsInformationsvisualiseringInformationsdesignReklamVisuell kognition & perception
This thesis examines information visualization, infographics, as a method of advertising. To answer the initial research question of what makes infographics an appropriate method for print advertising, a practical infographic-based advertising campaign has been designed. This, together with three other campaigns, has been the basis for an analysis focused on function, appeal and persuasion. The result tells us that there are benefits to using infographics for an advertising purpose, because the method can act both attention-grabbing and convincing, depending on how it is used and designed.