Den här uppsatsen ämnar studera effekterna av att använda sig av en viss typ av PR i marknadsföring. En aktuell debatt i media idag diskuterar huruvida man får luras i PR eller inte och i och med detta har vissa kampanjer kallats för bland annat PR-bluffar, kuppar och fejk-PR.  Fenomenet PR-bluff har gått ut på att lansera en kampanj som ska leda till reaktion inom målgruppen för att sedan, efter en viss tid, avslöja det verkliga syftet med aktionen. Genom fallstudier har vi undersökt två kampanjer av detta slag och vad resultat av dessa blivit enligt kommunikationsbyrå, kund och allmänhet och därefter ställt utfallet emot relevanta marknadsförings- och kommunikationsteorier. Dessa teorier betonar starka relationer och tillit mellan företag och dess kunder för att alstra framgång och således kan PR-kuppar ses som motsägelsefulla i marknadsföringssyfte.

Bakgrund: BVC-sjuksköterskor har en unik möjlighet att identifiera de barn som ligger i riskzonen för att utveckla en övervikt eller fetma. I BVC-sjuksköterskors möte med föräldrar till barn med övervikt eller fetma, är en av de viktigaste uppgifterna att förmedla vad som är gynnande för barnets hälsa. Övervikt och fetma är en riskfaktor för kroniska följdsjukdomar och en sämre hälsa senare i livet, och därför behövs hälsofrämjande och förebyggande insatser tidigt i livet för att förhindra utveckling av övervikt.Syfte: Syftet med denna studie var att belysa BVC-sjuksköterskors erfarenheter av att möta föräldrar när barnet har övervikt eller fetma.Metod: I denna studie användes en induktiv ansats där datamaterialet analyserades med kvalitativ innehållsanalys. Datamaterialet utgörs av intervjuer med nio BVC-sjuksköterskor med specialistexamen som distriktssköterska verksamma inom barnhälsovård.Resultat: Ur analysen av datamaterialet framträdde fyra kategorier så som; Familjesituationen påverkar samtalet, Ge nödvändig vägledning, Pedagogisk strategi och Kommunikationsproblem, med nio underkategorier.Konklusion: Studien visar att BVC-sjuksköterskor identifierar förtroendet som en avgörande faktor i mötet med föräldrar. Förtroendet är av betydelse för att BVC-sjuksköterskor ska kunna stödja och vägleda föräldrar i arbetet kring barnets vikt.

Syftet med uppsatsen a?r att underso?ka hur tva? resefo?retag i fo?rtroendekris bemo?ter kritik via Twitter samt vilka strategier inom den image reparerande diskursen de anva?nder sig av. Studien a?mnar a?ven ta fasta pa? om det finns ett mo?nster bakom bemo?tandet. Fo?r att uppfylla uppsatsens syfte har tva? fra?gesta?llningar formulerats:· Hur bemo?ter SJ och SAS kritik pa? Twitter? · Verkar fo?retagen vara medvetna om valda strategiers mo?jliga effekter?Fo?r att genomfo?ra denna underso?kning utfo?rdes fo?rst en fo?runderso?kning da?r antalet dialoger mellan fo?retagen och dess kunder sammansta?lldes samt dialogernas la?ngd och antalet akto?rer ra?knades.

Sweden is currently a country in which a large amount of children?s time has changed to be spent within institutions, for small children these institutions are preschools. These are places where notions are created regarding what children are, what?s good for children, what?s normal and desirable regarding children. The purpose of this study has been to decipher what?s considered desirable and what notions or ideas regarding children are prevalent in preschools with an I Ur och Skur profile.

Bakgrund: Ett mångkulturellt samhälle kan vara en utmaning för sjukvårdspraxis. Tillit är viktigt för att kunna bygga en välfungerande relation mellan en patient och vårdgivare.Syfte: Syftet med studien är att beskriva sjuksköterskors erfarenheter av att främja tillit hos invandrarpatienter med psykossjukdomar Metod: Fem sjuksköterskor intervjuades med hjälp av semistrukturerade intervjuer. Deltagarna jobbar inom psykiatriska vårdenheter i Stockholm. En kvalitativ design användes i denna studie.Resultat: Resultatet diskuteras utifrån de fyra kategorier och två underkategorier som uppkom i studien: Kommunikationens betydelse för tillitsskapande i psykiatrisk vård, med underkategorin värdet av tolksamtal; kroppsspråkets betydelse för tillit; kulturella skillnader gällande psykiska sjukdomar, med underkategorin kulturella skillnader i att beskriva sjukdomssymptom; närståendes betydelse för ett tillitsskapande möte. Resultaten visar att språksvårighet är ett hinder för kommunikation och för främjandet av tillit hos patienter med invandrarbakgrund och tyder på att empati och lyhördhet är grunderna för att främja tillit och skapa förtroendeDiskussion: Resultaten visar att där språket inte räcker till blir den icke-verbala kommunikationen viktig.

Background: An increasing number of operations on children are performed as day surgery and this experience of health care may affect future hospital stays. The aim of this qualitative study was to describe children´s experiences in connection with day surgery. Method: Ten children aged six to fifteen who had gone through general anesthesia at examinations or surgery were interviewed and the content was analyzed by systematic text condensation. Result: The core category ?From uncertainty to relief with newly acquired experience? could summarize the result of this interview study.

The purpose of this essay is to examine and compare the news covering of Swedens three biggest cities (the metropolitan areas) and their surrounding areas with the covering of the rest of the country (the provincial areas) in two daily national newspapers, Aftonbladet and Dagens Nyheter. The aim has been to answer the following questions:- What amount of the news coverage in Aftonbladet and Dagens Nyheter concern the metropolitan areas compared to the provincial areas, and how do these two newspapers differ in the news covering of these areas?- Is there a difference in the news articles size and content, depending on weather they concern the metropolitan or the provincial areas?- How has the balance between news concerning metropolitan and provincial areas changed over the recent 20 years?The theories used in this study are News values, the media commercialization and Popular Journalism, and The Agenda Setting Theory. The method that has been used is a Quantitative Content Analysis.Despite the essays hypothesis, that the news coverage in the two newspapers would be dominated by material from the metropolitan areas, the result showed that a majority of the examined articles concern the provincial areas. It also showed that Aftonbladet has a bigger percentage of provincial news than Dagens Nyheter.

Despite the fact that women become more and more present in the private sector they still are heavily underrepresented in top positions. The cause has been debated and several explanations have been discussed. Although, many women have succeeded to reach top positions by making some more or less deliberate decisions that might have been decisive for their careers.The main purpose of this study is to analyse what women who aim for a successful career should be aware of regarding their choices of education and profession. Moreover, the importance of different circumstances for the development of women?s career opportunities has been inquired into.

English abstractTitle: Islam and the limitations of the public will of choice.The purpose of this paper have been to investigate how three modern Islamic theorists view the limitations of the public free will of choice based upon their interpretation of the Islamic theology and doctrine.The paper focuses to highlight how all three chosen Islamic theorist interpret the Islamic doctrine based upon my elected theses and more specifically pinpoint were the free will of choice ends, and Islam as a religion starts to take hegemony. The paper?s aim is to further an understanding that in the modern world and as a effect of increased literacy, Islam has been somewhat inclined to split into several Islamisms, based upon the variety of fatwa?s on the Islamic doctrine that is available online. Therefore it remains to the modern day Muslim, to individually decide whether they choose to follow the message of the Holy revelation in the Quran or Trust a mufti?s fatwa in their everyday life as a Muslim.The material used and analyzed in this paper is prime source material.

Silviculture in young stands in Sweden is below the mark concerning what has to be done in the forest, and it is time to solve the problem. The problem will not be solved only by the private forest owners, professional help is needed. Skogsägarna Mellanskog is one of four forest unions in Sweden who wants to play a role and take responsibility for forestry in the middle of Sweden. This academic essay is based on a market survey sent to 350 forest owners in the Örebro district. 186 of them answered the questions, giving a response frequence of 53 percentage. The purpose of the essay is to find the determining factors which will make a forest owner to find a collaborator when planning and carrying out the silviculture measures in young stands. The result of the survey shows that the forest owners are anxious about the price and the costs. The costs have a severe effect if the silviculture measures in young stands will be carried out or not.

The aim of the study was to examine how substance abuse influences social relationships to families, friends and others. Five ex addicts in a treatment centre were interviewed. We used thematic interviews with themes that we regarded as relevant for our study. In the analysis we applied the theoretical concept of symbolic interactionism. Theories of emotions also helped us to explain feelings that arise in the social relationships.

Authors: Kosovare Islami and Selma SumicDate: 2014-06-02Title: How social is the social economy? ? social businesses and their regional innovation system.Level: Bachelor thesis in Business AdministrationSupervisor: Bengt JohannissonExaminer: Frederic BillKey words: Social entrepreneurship, regional innovation system, business - to - businessThe purpose of this paper is to create a model of regional cooperation network for social enterprises as the base of an innovation. This model will be created through the empirical basis. The model proceeds from the three pillars that have been developed and include social entrepreneurship, business - to - business and regional innovation.Entrepreneurship has multiple definitions which treats such as innovative thinking, targeted and creative individuals. Social enterprise has attracted more widespread interest, while it is considered one potential solution for the development of a sustainable society.

In a preparatory class are newly arrived students who have no or very little knowledge of the Swedish language. Some of the newly arrived pupils may have arrived in Sweden very recently and some of them have no or very limited understanding and experience of how the school system works in their country of origin. The purpose of this study is to find out how education in a selected preparatory class works seen from two SVA-teachers and students perspective. Questions related to my purpose reads as follows:In which way can two of the SVA-teachers respond in a selected preparatory class to their group of newly arrived students?What methods can be used by the two SVA-teachers in a selected preparatory class to their group of newly arrived students' language learning?How does the newly arrived student in a selected preparatory class experience their education and friendship?The study was conducted through a qualitative approach in a selected preparatory class in a multicultural school in a suburb in southern Stockholm. Through observations on six separate occasions as well as interviews with two of the SVA- teachers in the selected preparatory class, and with three of the newly arrived pupils during a period of three weeks.

Introduktion: MR-undersökning är en högteknologisk undersökningsmetod som blivit allt mer värdefull vid diagnostisering av olika patologiska förändringar, särskilt i mjukdelarna. Trots att MR-undersökning är en bra modalitet kan den vara förknippad med oro och ångest hos en del patienter. Syfte: att belysa hur röntgensjuksköterskan kan stödja oroliga patienter som genomgår MR-undersökning. Metod: En litteraturöversikt baserad på Fribergs modell har valts för detta examensarbete. Litteraturöversikten bygger på 12 artiklar som tagits fram via databaserna Cinahl, PubMed och Scopus.

In April 2008 an official report, SOU (2008:32), was presented. In that report it was suggestedthat the statutory audit for approximately 96 % of the Swedish companies was to be abolished.The report suggests that the new regulations should apply to all limited companies thatare below two of three limits that have been suggested: a) a balance-sheet total of 41,5 millionSEK; b) a net turnover of 83 million SEK or; c) less than 50 employees. The regulations aresuggested to come into force July 1, 2010. According to the Swedish laws that regulate thelimited companies, Aktiebolagslagen 10:11, should all limited companies regardless of sizehave an chartered accountant or otherwise approved. The purpose of the audit is to create aTrust towards the figures that the company shows and also to act as an assurance towards thirdparties (Collis, 2003; Strenger et al, 2008).