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2011 Uppsatser om The history of advertising - Sida 57 av 135
"Att skriva livet är en annan historia": att förstå och hantera inkonsekvens, diskrepans och levande metaforer i en levnadsteckning
In the pilot study for a biography, some of the methodological and/or theoretical problems facing the anthropologist and biographer are discussed.The empirical section is based on a number of interviews I made with my grandmother over the period 1995-2001. I have come across inconsistencies in the material when rendering a historical event. Furthermore, the material makes me reflect on how the biographer or anthropologist is able to handle or interpret that she and the subject/informant has a different attitude to metaphors and how the metaphors can change over time, space and interpretation.The essay begins with a summary review of some of the central social and behavioural scientific theories that can be related to the individual and the biography.There then follows an in-depth discussion based on Paul Ricoeur's philosophy that says that your identity is created in relation to how you look at your history and future at the present time. Identities are created in an interaction between the field we are currently in, the cultural capital that includes gestures, mannerisms, symbols, our language and the area of interpretation the field allows in the culture. Consequently, the biography is also a representation that is created in time and space and between the subject and the person rendering the subject.The biography or ethnography is transient and is of necessity a historiography.Ricoeur talks about the living metaphor.
Skönhet kommer från Photoshop - En studie om effekter av retuscherade modeller i reklam
There are widespread discussions about the use of retouched models in media, ranging from bloggers to legal decision-makers. Research shows that there are negative psychological effects on especially females being exposed to idealized, retouched model images. The purpose of this paper is to explore the effects of using retouched models in advertising from a marketing perspective, based on attitudes, perceived quality and purchase intentions.Based on theories about attractiveness, halo-effects and social comparison, an experimental study was done, investigating the different responses on above mentioned parameters to advertisements showing either retouched model images or non-retouched model images. Initially it was also tested if the retouched models were seen as more attractive than the non-retouched models. The results showed almost no differences between the reactions to the advertisements with retouched models compared to the advertisements with non-retouched models, when all respondent groups were analyzed together.
I djurisk skepnad : en studie av djurens rituella betydelse i södra Skandinavien under atlantisk kronozon
This thesis concerns the mesolithic relation towards animals and hunting habits among people in Skateholm, Tågerup and Vedbæk - Bøgebakken. The aim is to look at the societies from a cultural point of view and demonstrate that the people living there identified themselves with animals and adapted their lives, their hunting and their burial customs according to rituals and believes concerning animals in their surroundings. The result is convincing and clearly shows that animals where treated differently in manors which can only be explained with specific cultural relations towards different kinds of animals..
Gjutfel och dålig ornamentik - Om bronsgjutares hantverksskicklighet under skandinavisk bronsålder.
The purpose of this essay is to investigate whether bronze workers during the Bronze Age were exclusively specialized, or there actually existed amateur craftsmen. Through archaeological experiments and artefact studies I intend to investigate if it has been at all possible for a less experienced bronze caster to produce usable objects. The purpose is also to investigate and put to the test the casting methods used during the Bronze Age in an attempt to find out which steps of the craft are the difficult and crucial ones, and try to determine if it has been possible to manufacture bronze objects on an industrial level..
Chick Lit och Existentialismen. : En undersökning kring Chick Lit -hjältinnan
The purpose of this essay is to try and bring clarity to the question, what is Chick Lit and which factors make it so popular. My thesis endeavors to explain that it is not only the promise of light entertainment that draws the reader, but also the possibility that in an easy way they can read about existential questions such as self-development and life -choices.As well as mapping out Chick Lit´s specific characteristics, followed by previous research on the subject and the litterateur?s history, I have found it interesting to discuss the female characters, their personalities and life choice?s against a backdrop of existentialistic philosophy.In my research of this form of literateur I have discovered that chick lit often deals with existential universal problems, and that in order to be entertaining these books must contain a serious element..
Konst eller Kitsch? : Konst producerad i DDR speglad genom utställningar efter 1990
This thesis explores how art produced in the former GDR has been looked upon, handled and exhibited after the reunification of Germany in 1990. Swedish Art History has paid little attention to art in the GDR. The debate starting in the 50s between the spokesmen for abstract art and the defenders of figuration restrained for a long period the ability to look upon art from the GDR without prejudices. This led to a rejection of all figurative art in the GDR and sweeping judgmental attitudes, like it´s all ?kitsch?.
"För man lär genom leken" : En studie kring förskollärares syn på leken som ett pedagogiskt verktyg i barnens lärande.
The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did these advertisements want? What did the artwork contribute to the commercial message? These were some of the questions asked in the study that involved a closer look at four appropriations: one based on a battle painting by the Swedish 1900th century artist Carl Wahlbom, with a commercial message printed on top; one a collage including an 18th century portrait of Marie Antoinettte by Elisabeth Vigée-Lebrun; one advertisement was influenced by Dutch 1700th century still lifes, and, finally, one paraphrased Velázquez?s famous painting Las Meninas from 1655. Companies behind the advertisements featured a Swedish trade journal, a fashion exhibition in Paris, a shop for kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably successful commercial messages. These ads, however, hardly qualified as works of art in their own right ? if that was the intention.
FÖRSTÅ KOMPLEX FILM CINELITERACY, PLAY TIME OCH BRITTISKA FILMINSTITUTETS FEMSTEGSMETOD
Uppsatsen handlar om cineliteracy; att öka sin kompetens att tillgodogöra sig rörliga bilder. Jag undersöker huruvida brittiska filminstitutets femstegsmetod är en fungerande modell för att stimulera elevernas lärandeprocess av komplex film. Som exempel använder jag mig av Jacques Tatis film Play Time..
Film som en resurs i historieundervisningen : Film as a resource in history education
Abstract: In this study, I have searched for answers to whether teachers use pictures in their teaching with the purpose of making education easier. Can we use the pictures with a pedagogic purpose? In this study, I have interviewed middle-school teachers concerning this subject.My results show that teachers actually use pictures in order to make the education easier for pupils but they do not do it very often. They think that they do not have the time to look for the good pictures that go with their subject and that they can show in the classroom. They also think that the pictures in the textbooks are good enough and they do not discuss the pictures very much.
Den engelska invasionen?
The Swedish language has for over six hundred years been under influence of foreign languages. Nowadays, it is the English language that undoubtedly affects it in largest scale - even though both French and especially German have had a serious influence through history. In an inquiry by behalf of the Swedish Government, named Mål i mun ? förslag till handlingsprogram för svenska språket (2002), one of the conclusions was that journalism is an important area that has to be under linguistic supervision to avoid a gradual weakening of the Swedish language. It is also a known fact that the Swedish sports writers has a tendency to use a lot of English words, even though there are equivalent Swedish ones applicable.
Dammet, vår minsta gemensamma nämnare : En känsla av tillhörighet
Dust, our smallest common denominator Charlotta Lindvall ABSTRACT I find it fascinating to know that we are all made of the same material as the stars and that everything is connected to each other and in a constant movement and transformation, a recycle of material. We are all made of stardust. In fact all life is sprung out of dust.In my essay I investigate the dust and ask the question if there are any traces in the dust. I look at the history of the dust and how it has affected us and our world through the decades. What does this small and airy but oh so unappreciated dust tell us? Why do we want to get rid of it? Is it possible to find a sense of belonging in the big context by investigating the dust and its origin and could I transform such a low material as dust into something magic that makes people reflect on our origin and belonging and how everything is connected? In my work I use dust as a material and in the essay I compare my work with other artists who have worked with dust as a material.Dust is everywhere because its source is from everything.
Porträttering av förorten Tensta
The purpose of this study was to investigate hove some suburban areas image is shown to the public in the media coverage of suburban areas, and this is why I in this paper want to look more closely at the image of Tensta in the news media and how people in Tensta perceive themselves. News media has a very important role in the creation of human worldview. It influences our own identity and affects what a person believes is the difference in us and them. In the post-colonial theory, identity creation is a central role in philosophy, us and them. Based on the above purpose, I formulated an overall main question that this essay should answer.
Performativitet och bildkonst: eller hur apor verkar i världen
This essay examines the visual art of Helena Blomqvist with theory of performativity from Judith Butler among others, with a focus on the potential of visual art to question and dislocate norms. It consists of an analysis of three works of art from three aspects: the work of art, the viewer and the situation, and eventuates in an analysis of how the works relate to representation and norms. The construction of the works is related to Butler's theory of identity construction..
Högt hus i Chongqing/Kina - ett bostadsprojekt
This is a project showing a proposal on how a high-rise building gains qualities similar to middle rise houses of 7-9 stories. The closed, isolated and often anonymous life in the high building opens up through gardens. The resident meet the outdoor environment on the balcony, or has direct access to a garden.Instead of moving in a closed core, the resident will meet the climate and outdoor conditions as soon as he or she leaves the apartment.The project consists of two parts, where the first is presenting a building proposal, the second is expanding the knowledge through background research. The topics are history concerning the skyscraper and the skyscraper globally, closing up with the situation in China..
Paris katakomber
Paris katakomber är ursprungligen ett stenbrott som togs i bruk som gravplats första gången 1780. Anledningen till detta var att kyrkogårdarna inom Paris murar var överfulla, vilket resulterade i både stank och sjukdomar. Katakomberna har ända sedan de bildades väckt intresse för besökare och idag har de blivit museum. Jag besökte själv katakomberna i december 2002 och reflekterade då över hur dålig informationen var. Dessutom var störredelen av benen mögelangripna och det verkade inte vara inte någon större kontroll på om människor försökte plocka med sig ben ut..