Although textbooks are scientifically proven that they are important and central to the school curriculum one should think critically about the content in textbooks - is it really compatible with the curriculum of following the textbook tradition? As a teacher there are different ways to reflect on which textbook to choose. It is important to compare several textbooks with each other and be aware that a textbook should follow the curriculum. A teacher examines many sections/topics in the textbooks, but in this paper only one section will be reviewed among four different textbooks. The section to be compared, in the paper, is the interwar period.

Abstrakt Sound branding är i dag ett begrepp som är välkänt bland marknadsförare. Fördelarna med en unik och genomarbetad ljudidentitet har dock inte nått fram till många svenska företag och varumärken. Vi ämnar med detta kandidatarbete att utforska ljudets funktion för varumärkesbyggande samt skapa förståelse för vilka faktorer som är avgörande gällande ljuddesignen i reklamsammanhang. Genom tidigare forskning samt produktion av sonic logos och musik, åt olika beställare, har vi försökt besvara frågeställningen: Hur ger man verksamheter och varumärken en ljudidentitet? Abstract Sound branding today, is a well-known concept amongst marketers.

I denna uppsats undersöker jag hur nationell identitet, fiendebilder och historiskt minne konstrueras i den grekiska författarinnan Pinelopi Deltas (1874-1941) roman "Sta mystika tou Valtou". Romanen, utgiven 1937, har motiv från striderna mellan grekiska och bulgariska nationalister om herraväldet över Makedonien i början av förra seklet och har blivit en klassiker inom grekisk ungdomslitteratur. Utifrån teorier om historiebruk och nationalism respektive begrepp med sitt ursprung i postkolonial litteraturteori undersöker jag hur Delta skildrar bulgarer och greker, och motsättningen mellan dem, hur den s.k. makedonska kampen konstrueras som kollektivt minne samt vilken betydelse den tillmäts i det nationella identitetsprojektet. Undersökningen visar på ett tvetydigt förhållningssätt till frågan om etnonationell tillhörighet i romanen, som hotar att underminera författarinnans nationalistiska utgångspunkter.

The purpose with this essay is to study if the exhibition, Maria-Drömmen om kvinnan has a gender perspective and if it contributes to the history of art. The study shows what kind of women the exhibition illustrates and what kind of perspective it has. By telling about the black Madonna I also show that there is another representation of the middle age women in the Roman Catholic Church at this time that the exhibition not have included. The study is also going to illustrate the difference between a genderperspektiv in art and a women?s perspective.

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication.

This paper examines constructions of identities in Swedish news paper articles concerning the European Unions?s Tobacco Products Directive. Using critical discourse analysis (CDA) supported by theories of discourse, semiotics and identity formation, this paper argues that constructions of a Swedish ?Us? are distinguished from a non-Swedish ?Them?. These constructions depends on categories such as use of tobacco, science, history and war, which are frequently used in the discourse to separate ?Us?, ?the good? from ?Them?, ?the bad?.

The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

Vi hör ofta att vi har kommit långt i jämställdhetsfrågan i Sverige och på många punkter har vi det också. Men på andra kan man tro att vi fortfarande lever kvar i 1800-talet. Ett exempel är de svenska teaterscenerna. En stor del av pjäserna som spelas på de statliga scenerna runt om i landet är klassiker, pjäser skrivna i början av 1900-talet och innan. Och rollerna blir därefter.

ABSTRACTToday's modern technological society is constantly evolving and house planning is one area that is constantly creating new technical solutions. By looking back at selected architectural eras during the 1900?s, the idea is to study and analyse three building structures in Gothenburg with a focus on quality and content in the urban space.In order to provide a background for the three selected areas, their history has been studied. The main question for the research is: how do different building structures affect the content and qualities in the urban space?The areas have been selected to represent three typical epochs in Swedish building history.

Sensory marketingAn effective instrument for libraries? We are living in a world of constant communication and information and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it is clear that organizations like libraries must create a deeper and more personal connection to increase user satisfaction and foster the use of services, among both users and potential users. One way to achieve this is to make use of all the emotional elements of a product or a service.

Syftet med uppsatsen är att genom de arkeologiska källorna visa att historierna om vikingens idrottande har en materiell grund och inte enbart en skriftlig. Materialet består av skriftliga källor som exempelvis Egil Skallagrimsons saga och Grettes saga samt arkeologiska fynd från Skåne påträffade mellan åren 1960-2000. Slutsatsen är att en del av vikingarnas idrottande har lämnat spår efter sig i det arkeologiska materialet..

This thesis deals with oval brooches from the Viking age. The aim of the study is twofold; the first goal is to identify and categorize the brooches according to an already existent scheme, created by two scholars on the subject. This has been accomplished in order establish a separate scheme for this particular material, which consists of two intact and 101 fragments of oval brooches, from Uppåkra in Sweden The other part of the analysis intends to ascertain to what degree it is possible to compare the material with other oval brooches found in Scandinavia, which theories exist about their disappearance and what the most plausible reason for this is..

En jämförande studie av glaspärlor från Uppåkra och Sorte Muld för att hitta regionala likheter eller skillnader. Studien visar en skandinavisk gemenskap, en möjlig lokal tillverkning och handel. Diskuterar fortsatt forskning kring datering av glaspärlor..

In this study we are seeking to discover the norms in the design of logotypes and how they havechanged over time. To achieve this we have chosen to analyze the logotypes of twenty companies withthe largest expenditure on advertising in Sweden. We mapped chosen design attributes within the logoto discover the similarities and then we selected the five oldest brands to analyze how their logos havechanged over time. The design changes in the logotypes over time is can be related to the changingattitudes of the general public and the designers ambitions to draw on convention to create iconic designthat will spark brand-recognition. However many changes can?t be directly explained through changesin convention.