Striden om det svenska snuset
En studie av identitetskonstruktioner i den svenska rapporteringen om EU
This paper examines constructions of identities in Swedish news paper articles concerning the European Unions?s Tobacco Products Directive. Using critical discourse analysis (CDA) supported by theories of discourse, semiotics and identity formation, this paper argues that constructions of a Swedish ?Us? are distinguished from a non-Swedish ?Them?. These constructions depends on categories such as use of tobacco, science, history and war, which are frequently used in the discourse to separate ?Us?, ?the good? from ?Them?, ?the bad?. By doing so, these constructions support interests of, for example, the Swedish tobacco industry, while disadvantaging others. The results demonstrate five different identity positions inherented in the construction of ?Us? and ?Them?.