This thesis emphasizes the importance of understanding the employees? attitude and motivation towards their workplace at a company that works in the advertising business. An example company; thcommunication agency PS Communication in Stockholm, was used for the empirical part to investigate the purpose. The topic is interesting since the company works in a fast changing environment with new techniques,tools and professionals and the company is also going through an expansion that include many new recruitments.The purpose in this thesis is as follows: ?the purpose of this study is to elucidate the fate of attitude and motivation of employees in relation to the workplace during business expansion, if performance is reduced and competition increases.?The analysis and results shows that attitudes andmotivation among the employees in the workplace has deteriorated, the employees agree that it is due to expansion the company is undergoing.

This critical examination of the concept of cultural heritage is based on an overall phenomenological approach, with focus on Alfred Schütz?s further development of Edmund Husserl?s idea of the lifeworld. With strong emphasis on the subjective and intersubjective dimensions, the concept of cultural heritage is contextualized, analysed and criticized from different aspects for the purpose of enriching the discourse of cultural heritage.A literature based methodology is used, including a hermeneutic analysis of theoretical texts in the field of cultural heritage studies and the new Swedish Culture Environmental Law (?Kulturmiljölagen?) and related bills. Qualitative interviews deal with people?s notions about the concepts of culture, cultural heritage and intangible cultural heritage.

The technical development is advancing at high speed and now the turn has come for the traditional paper to digitalize into the so called e-paper. The newspaper industry has started to investigate the future possibilities of publishing the traditional newspapers on e-paper. Today?s newspapers are mostly financed by advertisement incomes, which makes the advertisers important players, who must be taken into consideration at an introduction of the e-paper. Since the e-paper does not exist as a finished product in the market today, in this essay we look into what kind of functions or services that can attract advertisers to the e-paper on the basis of the experiences made with the breakthrough of the web-newspapers.

Although women have had access to colleges and universities in Sweden for quite some timeand the share of women at the undergraduate level has been high for many years (40% by thelate 1950:s, nowadays women are a majority at that level), still the share of women professorsis low. This paper will study some researchers? view on how a professor should be, and alsohow they relate themselves to that ideal. The method used is qualitative interviews, whichhave then been analysed by discourse analysis. The paper also contains a discussion on thehistory of the universities from the Middle Ages and forward, to show how the impact of thathistorical legacy affects universities today.Eight respondents were interviewed, four women and four men.

Målsättningen med uppsatsen är att genom en litteraturstudie ge en bild av hur kvinnor segregeras på arbetsmarknaden i Afrika söder om Sahara. Befolkningsförflyttningar, migration, krig, katastrofer, sjukdomar, förlust av arbetskraft, nerbrytningar av sociala institutioner, förändrade inhemska sociala och ekonomiska mönster, och minskade möjligheter till utveckling har drabbat kvinnorna i Afrika söder om Sahara sedan kolonialtiden. Historiska bevis indikerar att afrikanska kvinnors deltagande i det ekonomiska och politiska livet var djupt rotat på den afrikanska kontinenten. I många afrikanska samhällen hade kvinnor ett politiskt inflytande, om inte formellt så i vart fall informellt. Idagens Afrika söder om Sahara har kvinnor färre möjligheter än män.

Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers? view of the brand image. The literature is insufficient concerning how leaders handle the process of repositioning a brand, in order to change the brand image.

Titel Reklam i mobilen? En studie av förutsättningar för tidningsföretag att använda mobiltelefonen som marknadsföringskanal Författare Beata Jungselius Kurs MK1500 - Examensarbete i Medie- och kommunikationsvetenskap Termin VT-09 Uppdragsgivare Dagspresskollegiet Handledare Oscar Westlund Syfte Att studera förutsättningarna för tidningsföretag att använda mobiltelefonen som marknadsföringskanal. Metod Omvärldsanalys med hjälp av analysmodellen PEST samt intervjuer Huvudresultat Mobiltelefonen som marknadsföringskanal har visat sig vara väl lämpad för olika former av marknadsföringsåtgärder för tidningsföretag. Särskilt väl kan den antas fungera för tidningsföretag som utlåter annonsutrymme i form av så kallade reklambanners på sin mobilanpassade webbsida då dessa i regel ger ett högt observationsvärde såväl som en hög klickfrekvens. SMS-utskick kan även de fungera väl, förutsatt att mottagaren gett företaget tillåtelse att kontakta dem på detta vis helst på eget initiativ.

Alcohol and drug abuse is something that undoubtedly exists in our society today. Our interest in this area was inspired by an earlier study of the influence of socialization on these dependencies. From this we developed new hypotheses concerning men and women?s drug and alcohol abuse. The main purpose of this study was to highlight the experiences and reflections of six women and seven men on their own alcohol or drug abuse.

Humans have inhabited mountainous areas in northern Sweden since the end of the last glacial period, ca 8000 B.P., and their presence has marked the landscape in various ways. Older traces include the remains of hearths and dwelling sites, but there are also remains, such as culturally modified trees (CMT's), resulting from more recent activities in forested areas. This study aimed to document how people, both indigenous Sami's and Swedish settlers, have used an area northwest of Ammarnäs in Västerbotten, during the last 300 years, and what traces their activities have left in the area. I used historical records as well as an inventory of CMT's in the area to address this aim. Historical records of Sami activity are meagre, but it is clear that the people of the Ran and Gran Sami villages utilized the area long before 1500 A.D.

Syftet med denna uppsats är att undersöka hur de angloskandinaviska stenmonumenten i norra England uppstod och utvecklades under 900-talet. Uppsatsen tar upp de tidigaste monumenten och undersöker om några av dessa kan dateras till slutet av 800-talet, dvs. direkt efter vikingarnas erövring av norra England. Därefter undersöks hur den vidare utvecklingen gått till och hur teorierna om den ser ut. Slutligen ställs även frågan vad vi har för nytta av monumenten i forskningen..

This thesis in social anthropology is based on the essence of Scottishness i.e. Scottish identity and Scottish clans. The thesis intends to raise the meaning of Scottish history for the Scottish identity and to analyse the relation between Scots and Englishmen. It is also meant to study how Geertz and Lewellen?s theories work in the Scottish field.

The purpose of this investigation is to scrutinise archaeological finds in funeral contexts in the province of Gästrikland, Sweden, and categorize them into one of the three phases in the phenomenological model of ?rites de passage?. This method has been applied by the archaeologist Tore Artelius on finds discovered at a grave field in Halland; Sannagård. Following questions are addressed: What happened to the deceased person? Where did he/she go? Which God came to meet him/her? Or did he/she perhaps stay in the grave? To answer these questionst I have used Old Norse written sources and ideas produced in the field of history of religions..

Abstrakt Sound branding är i dag ett begrepp som är välkänt bland marknadsförare. Fördelarna med en unik och genomarbetad ljudidentitet har dock inte nått fram till många svenska företag och varumärken. Vi ämnar med detta kandidatarbete att utforska ljudets funktion för varumärkesbyggande samt skapa förståelse för vilka faktorer som är avgörande gällande ljuddesignen i reklamsammanhang. Genom tidigare forskning samt produktion av sonic logos och musik, åt olika beställare, har vi försökt besvara frågeställningen: Hur ger man verksamheter och varumärken en ljudidentitet? Abstract Sound branding today, is a well-known concept amongst marketers.

Uppsatsen handlar om negationens placering i huvudsats. Min hypotes är att negationens placering ändras under 1500-talet, från fundament till satsadverbialsplats.Undersökningens material består av sju texter, Järteckensboken är den äldsta och Johan Runis: Prosatexter på svenska är den yngsta..

This is an essay within the subject of practical theology. The main interest is baptism. The aim of this essay is to describe the baptism theology of the Church of Sweden (Svenska kyrkan) and the history of the baptism. The goal is also, with the help of qualitative research, to study the view of the baptism with the ones who choose to let their children be baptized according to the liturgy of the Swedish Church in the diocese of Härnösand. The attempt is to give the Swedish church a pattern of action and a direction based on the result of my research.