The purpose of this thesis has been to increase the availability the exhibition text at Eskilstuna Art Museum to make it easier for the target group to read and understand them. To get answers to my questions, I have studied relevant theories and methods, including textual analysis of the current exhibition texts. In my work, I have used the principles of the concept ?easy to read? but also considered the problems with this tool when I made my prototype. After my studies, I noted that both the content and design needed to be changed to fulfill better legibility, readability and reading value..

The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden).

Purpose;the purpose of this study is to investigate whether a product ad observer's purchase intention, perception of product quality, brand image perception and price perception is affected depending on the size of the text that was used in the ad to communicate the product price.Methodology;the study was conducted using a quantitative method through a survey. The implementation of the study has been done by using three variants of the same suit ad where the three different variants have been manipulated on the text size on the price information, by reduced / increased the text size. The implementation has also been carried out using two different ad sender, with three ads for each sender.Result and conclusion;the text size on the price of a product ad mainly affects the observer's price and quality perception, where the small text will have a positive effect on quality perception and a negative effect on the quality perception. Even brand image changes depending on the text size where small text will have a positive effect..

Spatial design for children nine to twelve years old at the Halmstad City Library. An investigation about the specific needs of the target group and how the child department can be designed to stimulate their experience of visiting the library. The aim was to create a spatial concept from the children?s ideas that inspires to playfulness and lust to read at the library. A more personal goal was to collaborate with an external part to prepare for my future role as a designer within child culture.

Creating instructions is not just about words, but also about text structure. A company creates many instructions to document their management systems, which often are presented through an intranet. This study examines how the text can be presented to make content understandable and give employees the knowledge to take action. An interview survey was made at Skanska Sweden and their management system "Vårt sätt att arbeta". The results show that it is mainly about creating an overview of the system and creating separations between different text sections.

I takt med ökad globalisering och konkurrens, runt om i världen, har kundernas preferenser förändrats. Detta har gjort att företagen måste kunna kalkylera bättre med faktorerna pris och kvalitet. Mot bakgrund av detta behandlar denna uppsats i vilken omfattning stora sågverksföretag arbetar med kalkylering i sin ekonomistyrning. Dels har jag beskrivit den arbetsgång som tillämpas vid kalkylering i branschen och dels har jag jämfört denna med arbetsgången vid så kallad ?target costing? (målkostnadskalkylering).

Creating instructions is not just about words, but also about text structure. A company creates many instructions to document their management systems, which often are presented through an intranet. This study examines how the text can be presented to make content understandable and give employees the knowledge to take action. An interview survey was made at Skanska Sweden and their management system "Vårt sätt att arbeta". The results show that it is mainly about creating an overview of the system and creating separations between different text sections.

The purpose of this project was to produce signal relay stations that could receive information via 2.4 GHz radio and relay the information to a designated target station. If a relay station was located outside of signal range for the target station it was supposed to utilize other relay stations to transfer the information to the target station, so called multi-hop.The would-be application of the relay stations was orienteering. When an orienteer punches a checkpoint the signal stations would relay information of who punched the control, when it was punched and the checkpoint that was punched to the speaker tower in the goal area.The work resulted in prototypes which fulfilled the statement of purpose and was tested at an orienteering competition with satisfactory results. The performance of the prototypes was tested and found adequate for the would-be application..

The shooting sport is one of the most widespread sports in the world and it isbeing practice in most countries. Based on their own experiences, in competition -and hobby shooting, the client M4Solutions found a demand and need for ashooting target that is manufactured in Sweden.The purpose of the project has been to develop, with the help of Marcus Walldén,two shooting targets from idea to finished product. These two shooting targets,Plate Rack Target and Dueling Tree, would each be equipped with a mechanicalresetting system but will in the future have the ability to be provided with anelectronic resetting system.The project from the client was divided into two theses. One of these two, writtenby Marcus Walldén, focused on the tripod parts and the overall design work forboth Plate Rack Target and Dueling Tree. The thesis that is presented in thisreport have focused on resetting systems, the design of protective plates and otherperipherals for both shooting targets.This work has primarily been in CAD environment where design, constructionand development has been given free rein.

Companies spend huge amounts on communicating their brand through marketing. Many of these contact areas where the consumer comes in contact with the brand is con-trolled by the company. The brand image is also affected from outside the company. It can be from users, media, blogs etc.Burberry is an example of a company that got in trouble with their brand image after hooligans where associated with their products. If a company with a brand with a strong image is associated whith consumers that are not compatible with the target group the company wants, there is a risk of a negative affect on the brand image.Our purpose is to investigate and describe the phenomenom when a company brandimage is affected by being associated whith consumers not compatable whith, by the company, intended target group.We have chosen a qualitative research where we use a multiple case study.

The purpose of this essay is to develop marketing strategies, from a service management perspective, for camping?s interested in the German tourist as a new target audience. This essay focus upon extending the season for camping grounds on Öland, Sweden. To extend the season we recommend the camping grounds to target a new audience - the German tourist..

Denna uppsats behandlar i vilken utsträckning svenska tillverkande företag med 20-100 anställda tillämpar huvudmomenten inom Target Costing. Dessutom undersöks om det finns samband mellan tillämpningen av Target Costing-momenten och kundstyrning samt entreprenöriellt agerande. Fortsättningsvis undersöks eventuella kopplingar mellan Target Costing och företagens finansiella prestation. Relationen mellan Target Costing och finansiell prestation undersöks även vid olika nivåer av kundstyrning och entreprenöriellt agerande. Totalt tillfrågades 280 slumpvis utvalda företag ifall de ville delta i undersökningen.

This essay concerns PR-consultants and their view on their work. The purpose was to find out which type of communication they use in contact with the target. By target, we mean the group of people the employer wants to reach with help of the PR-consultant. For example: Jägarförbundet wants to get help from a PR-consultant to influence someone in the government so that Swedish hunters can shoot more wolves, than the target group is the one in the government. We also wanted to find out if the PR-consultants are aware of the image the public have of them and if they are trying to change it into a more positive one, by using more ethics, openness and to have more focus on the relations aspect.  PR in the future with new social media (like Internet) was also a subject, where we wanted to know how much they involve social media in their work.  Our main questions were:How do PR-consultants relate to openness in communication, ethics and social media?Which one of Grunig?s PR-models is most occuring in the PR-consultants work? We made a qualitative study where we carried out interviews with six PR-consultants.

In Sweden the work of reducing acidification and its prime cause; emission and deposition of sulphur dioxide, has been going on for decades. Despite of all the work that has been done the positive progress in the acidified areas is slow. This is partly due to a long recovery time for the acidified areas but also because the reductions of emission and deposition of sulphur dioxide have not been large enough. Emissions of sulphur dioxide from land based source in Sweden are estimated to 34 000 tons in the year of 2010. During the same year, approximately 182 000 tons of sulphur dioxide will be deposited over the Swedish territory.

The aim of this study is to learn about and demonstrate the process in which Försäkringskassan (The Swedish Social Insurance Agency) customizes texts and the texts linguistics influence on a potential beneficiary. I use three different questions to fulfill the purpose of the study. I examine what the manuals writers of Försäkringskassan use say about the issues of sentence length, addressing the beneficiaries and wording ? three language features that represent different perspectives within plain language research. Furthermore, I examine how decision texts are created and tailored for its beneficiary group and how the language in decisions is perceived by potential beneficiaries.