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1066 Uppsatser om Strategic communications - Sida 35 av 72

Rörelse, mötesplats, blandning - ledord för samtidens stationssamhälle.

Examensarbetet formulerar förutsättningar för ett samtida stationssamhälle utifrån utvecklingen av stationssamhällen utefter järnvägsdragningarna på 1800-talet och dagens förutsättningar. Arbetet är indelat i fem delar. Den första beskriver uppkomsten och utvecklingen av stationssamhällen fram till idag. I del 2 beskrivs det samtida stationssamhället utifrån historien och dagens förutsättningar. Beskrivningen utgår ifrån de tre ledorden som är viktiga i utformningen av samhället; rörelse, mötesplats, blandning.

Le Francais - en gestaltning. Ett projekt om identitet, språk och bild

Le Français, what is that? What is actually a language?Questions like these are not easily answered and whilelinguists are continuing their search for the essence ofour communicative systems we are all free to make ourown interpretations.In various media, like schoolbooks and otherlanguage-teaching material, for instance, you mayfi nd visual interpretations of what French is, as alanguage?. Very often it is the common picture of whatis considered typically French that is shown. There areseveral problems to be found in limiting oneself to thesekinds of visualizations. One of these is that the Frenchlanguage is no longer strictly French.

Den kontinuerliga utmaningen : - En fallstudie av idrottsföreningars marknadskommunikation

The continual challenge? A case study of sports clubs marketingIn recent decades the mass media have come to play an increasingly important role in society and culture. The purpose of this qualitative study is to research how four nonprofit sports clubs in Umeå handle social changes such as commercialization and mediatization. To answer the study?s purpose three questions were examined.

Terminalen - Världsmedborgarens katedral

Dagens storflygplatser liknar allt mer städer i miniatyr med än mer komplexa fysiska strukturer än tidigare och en mängd olika flöden och funktioner som inte alltid är kopplade till flygresandet i sig, vilket ställer krav på allt mer planering och samordning av flygplatsens olika delar. I detta examensarbete i fysisk planering på mastersnivå vid Blekinge Tekniska Högskola kommer undertecknad att studera tre nordiska storflygplatsers gestaltning, fysiska strukturer och hur dess olika flöden samordnas rumsligt. De flygplatser som har valts ut för studien är Gardemoen norr om Oslo, Arlanda norr om Stockholm samt Kastrup i sydöstra Köpenhamn. Tonvikten i arbetet kommer att läggas på terminalens utformning och gestaltning då denna har en central roll för flygplatsens primära funktion, att hjälpa människan flyga..

Den nya borgmästaren - Ledarrollen, förutsättningar och begränsningar. Det lokalas betydelse för ledarskapet.

Due to globalization, decentralization and the capitalist system's need to physical location cities have become increasingly important economic spheres during thee last decades. City mayors are seen as increasingly important actors, who can shape the future economic development of their cities through networking with businesses and strategic policy development. Therefore several European countries have introduced mayor reforms to enable mayors to take a bigger responsibility for the local development. These reforms raise interesting questions concerning what leadership changes they produce at the local level and if there is a difference between local leaders and leadership in different countries. This paper further explores the connection between the local leader and the locality since this relationship often has been neglect in studies concerning mayor reforms.

Källans makt över lokalpressen : En fallstudie av Kalmar kommuns arbete med PR och News Management mot lokala medier

In recent decades, public relations and news management have become increasingly important in organizations? communication efforts. This thesis aims to show how the Kalmar municipality works with this type of strategic communication to build the Kalmar brand and how their communication efforts can be improved. The thesis is mainly based on theories concerning Public relations and News Management but also the medias impact on forming opinion. An important issue throughout the thesis is that all theories must be related to the fact that the study concerns an organization in the public sector and the obligations that comes with that fact.

Mode bakom kulisserna: - Praktik och förutsättningar för snabbhet och flexibilitet i inköp

Purpose: To explore the purchasing function, mainly the supplier selection activities, in the fast fashion apparel industry. The purpose is 1) to explore the criteria associated with supplier selection for fashion products, and 2) to analyze the purchasing activities in order to find characteristics and trends which are considered to be strategic for the buying company. Method: The empirics consist of qualitative interviews with employees with responsibility for the companies' purchasing activities, as well as information gathered from articles, annual reports, and company websites. Result: The study indicates that qualitative criterias have increased in importance, and have become an important part of supplier selection for fashion goods. A number of characteristics where identified as important for purchasing fashion goods, which can affect choice of supplier; examples are increased collaboration, increased re-buys and increased use of logistics services.

Socialarbetarens livspussel - En kvantitativ och kvalitativ studie

The purpose of this thesis is to shed light on the various factors that influence the balancebetween the working lives and family lives of social workers. The research questions posedwere: Do social workers consider there is a conflict between their working lives and familylives? Which factors make maintaining a balance between working life and family life moredifficult and which make it easier to do so? How do social workers describe equality betweenthe sexes in their own family? Regarding methodology, the selection method is strategic andcombines data sources with quantitative and qualitative methodologies. The material collectedand via online survey, targeted to 120 municipal employees social workers in a district councilin a big city, and through interviews with four social workers in a rural community. The studywas performed using gender theory and the demand-support-control model.

En skola för barnets bästa? : Den svenska skolan i relation till FN:s konvention om barnets rättigheter

AbstractEssay in political Science (c-level) by Karin Forsling, Spring 2007A school for the best interest of the child? - The Swedish School System according to the UN Convention on the Rights of the Child.Supervisor: Stig MontinThe purpose of this essay is to investigate how the Swedish governments work with the im-plementation of this convention and what progress has been made. The inquiry of this study is to describe how the changing in the Swedish School System correspond to the national strat-egy for implementation of UN Convention on the Rights of the Child in Sweden and how the political protagonists.I have read some of the most relevant documents from the authorities and organisations work-ing with children?s rights in Sweden and papers and communications from the political pro-tagonists.Since UN Convention on the Rights of the Child was ratified by Sweden in 1990 the work for implementation has been quite successful but there are still lots to do. There are still some problems in School such as bullying, insulting, insecurity and lack of peaceful and harmoni-ous school environment.

Tillvaratagande av GROT i skärgårdsnära miljö :

The main aim of this study was to investigate and compare different methods for the extraction of forest fuel from environments close to an archipelago. The study was based on relevant literature and published reports as well as personal communications. Forestry has traditionally been characterized by intense efforts to rationalize and mechanize the cutting technique used for timber and pulpwood. In line with the increasing importance of forestry, more concentrated efforts can be expected in the area of techniques and methods, especially for the above-mentioned product lines. In Sweden, forestry is of major importance and the Swedish economy and standard of living have mainly been created based on the revenues generated from it. Thus, it is vital that Swedish forests are harvested in an efficient and responsible manner. The demand for biofuel is growing and today accounts for 15% of total Swedish energy production, a share that will probably increase. This study is based on three research questions, which are described under the heading of Aim. The results reveal that the most profitable method for handling forest fuel is the traditional one, which is also the most commonly used method in southern Sweden, namely the stockpiling of logs in a clearing by means of forwarders followed by splintering at the place from where they will be distributed. Today, the high cost of barge transport required for the extraction of forest fuel in an archipelago environment renders such operations unprofitable.

Strategisk management för privata skogsägare : En metod för proaktiv skogsförvaltning efter stormarna Gudrun och Per.

Familjeskogsbruket har sällan någon anledning att bekymra sig om grundläggande förändringar av verksamhetens inriktning.I ett slag har dock situationen förändrats för skogsägarna i de stormdrabbade områdena. Den uppkomna situationen gör att många olika beslut måste tas som kommer att forma skogsfastigheten i flera decennier. Det finns därför ett behov av att kunna styra skogsgårdens verksamhet så att varje enskilt beslut bildar ett enhetligt mönster mot ett gemensamt mål. Ett sätt att göra det på är att använda teorierna kring strategisk management och applicera dessa på familjeskogsbruken.Denna rapport har utgått från gängse metodik vid strategiframtagning och målsättningsarbete. Olika metoder och verktyg beskrivs till sitt innehåll och syfte.

Det moderna biblioteket inätverkssamhället : En studie över kulturpolitikers och bibliotekariers åsikter om bibliotekens användande av sociala medier

?The modern library in the network society?A study of cultural politicians and librarians opinions about libraries' use of social mediaSocial media is becoming more and more interacted in our daily lives and Carlsson (2013) argues that today's libraries have undergone major challenges in the digital information technology's entry in the library arena. The new technology has led to sum up in one question: how a library should relate to the digital information technology, the issue has applied in particular the social communications media, such as Facebook, Twitter and more. The purpose of this paper is to examine the culture of politicians and librarians 'perceptions of public libraries' use of social media linked to the libraries and their democracy promotion efforts. This is analyzed from Castells theories about the network society and the digital divide.In summary, the study concluded that the majority of the culture politicians and librarians believe that social media is a part of the future of the library.

en kvalitativ analys av Göteborgs-Postens bevakning av ?Etiopiensvenskarna? ur ett dramaturgi-perspektiv

Title: Schibbye och Persson?s Journey: a qualitative analysis of Göteborgs-Posten?s coverage of ?etiopiensvenskarna? from a narrative perspective.Authors: Viktor Eriksson and Max SommersteinSubject: Undergraduate research paper in journalism studies, Dept. of journalism, media and communication (JMG) University of GothenburgTerm: Autumn 2013Supervisor: Mats Ekström, JMG, Gothenburg UniversityPages: 35Purpose: To examine how the narrative-model the hero?s journey is represented within the Swedish newspaper Göteborgs-Posten?s articles on Johan Persson and Martin Schibbye, two Swedish journalists who were imprisoned while conducting journalism in Ethiopia.Method: A combination of Ethnographic content analysis (ECA) and Compositional Interpretation (image-analysis).Procedure: A strategic selection of articles published in the supplement Skenprocessen i Addis Abeba, in Göteborgs-Posten.Results: The narrative model the hero?s journey is clearly represented as cultural frames in Göteborgs-Posten?s articles about Martin Schibbye and Johan Persson. The framing of the events are used to simplify the facts and to make them emotionally accessible.

Samarbete som arbetsform : En undersökning inom jordbrukssektorn

AbstractOne of the most common business models for agriculture is according to Lantbrukarnas Riksförbund (2010) that two or more agricultural companies merge and form a company together. To create strong owners and to be competitive there is a recognized need to create relationships between small firms according to Mazzarol , Mamouni Limnios and Reboud (2013). Oerleman and Assouline (2004) argues that it is possible to achieve success in agriculture by following certain strategic priorities.This paper examines why farmers choose to venture into collaboration and whether cooperation are linked to the strategies of the company. The paper also discusses the pros and cons of partnerships in agriculture. A qualitative comparative research design has been used to answer to the topics and we have interviewed respondents from four different agriculture companies, which have been active in some form of cooperation or collaboration.

Statsrådsfilmer på Regeringskansliets webbplats : Hur kan de uppfattas?

The intention of the essay was to see what Web users? comprehension might be when watching four videos that are published on the Swedish Government?s Web site. One video contains an interview with Lena Hallengren, Minister for Youth Affairs of the Swedish Government, and in the other three Ulrica Messing, Minister for Communications and Regional Affairs of the same government, gives speeches about the governmental issues she is responsible for. The comprehensions that were examined are those concerning the forms of presentation of the videos, the ministers? appearances, the videos abilities to create and maintain the Web site visitors? interest, and the visitors? behaviours and conducts while being in contact with the Web site.

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