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1066 Uppsatser om Strategic communications - Sida 36 av 72
?Vi är inga maskiner? : En studie om P4-redaktionernas kommunikation via Facebook
The purpose of this study is to see how five different local radio stations, P4, within the public service organization Sveriges Radio communicate with their listeners through Facebook and how they differ from each other.We have also studied how the radio stations follow Sveriges Radios? policies for socialmedia usage and how the communication through Facebook can benefit thetraditional radio. Our study contains a combination of quantitative content analysis with qualitative interviews. We studied the five stations? Facebook pages from for the quantitative content analysis and interviewed those who were responsible for the social media pages, such as web editors and channel managers.Our conclusions are that the P4-stations communicate through Facebook to create a dialogue with the listeners and to reach two-way communication; the stations published mostly written updates that encouraged interactivity.
Svensk Miljömodell i Fransk Offentlig Regi? : En studie om möjligheterna för policy transfer av en svensk miljöpolicy till fransk lokal nivå
This study aims at examining the prospects for a policy transfer of a Swedish municipal environmental policy (that of Växjö) to the French urban commune Blois, for which an ambition of becoming a leading eco-city in France, was declared by the mayor in 2008.In the analysis, emphasis is laid on mechanisms to institutionalize the main environmental policy principles, such as political and institutional structures and processes. Other prospects for an institutionalization of a new environmental policy that are to be investigated are economic structures as well as visions of the different decision-makers concerned. Research methods used in the study are qualitative interviews, document studies and a questionnaire.The findings of the analysis show that today?s prospects for an environmental policy in Blois close to that of Växjö, are clearly limited. The limitations can partly be found in economic structures but these seem to be rather related to a lack of priority amongst actors.
Dior - Ett lyxmodemärke i kris : - En studie i argumentens bild av händelsen
ABSTRACT The purpose of this essay has been to analyse an incident that received huge attention in the media that took place on February 24 2011 involving the famous fashion designer John Galliano. Galliano who at the time served as a creative director at French luxury fashion house Dior hurled anti-Semitic remarks during an altercation to a couple at Paris café La Perle. We intended to do a study of the material in two parts. The primary focus of our thesis was to analyse six different newspaper articles that involved the incident. We chose to analyse three articles from Great Britain and three from the United States to get a versatile image of the incident.
Omvärldsanalys och dess inverkan på strategiutformandet i svenska verkstadsföretag
The ability for companies to anticipate the future and stay in the forefront of the competition is essential for successful business. The tool of Environmental Scanning is basics in the process of developing prescriptive strategies as well as vital in evolving emergent strategies. The complexity lies in gathering relevant information and transforming the information into adequate data, which can be utilised by management to optimise strategies. The purpose of this study is to scrutinise how successfully operating Swedish manufacturing companies, listed on the Stockholm Stock Exchange?s ?Large Cap?-list, organise their Environmental Scanning actions and how this affects the development of strategies.
Prior research on the subject has been used as foundation to presenting relevant theories.
Grönstrukturens dilemman i fysisk planering : Hur fungerar målstyrningen av grönstrukturen i praktiken?
To reach an Ecological Sustainable Development, Sweden has established environmental quality objectives. Green spaces are attractive for exploitation and in Sweden the access to large jointly green spaces has decreased, which has impact on humans recreation and the biodiversity. The economic aspect has great impact on the planning process which gives indications that the environmental objective may collide with other sector goals within the municipality. The thesis overall aim is to see how the management by objectives for the green spaces implements and how the green spaces is handled in the planning process in a specific case. The thesis builds on a content analysis, strategic interviews and a case study.
Hur du får dina kunder att älska dig mer: En kvantitativ studie som visar hur event som marknadsföringsmetod och med ett varumärke som avsändare kan öka eventbesökarens upplevda varumärkeskärlek
Event marketing has during the last decade become a wide spread marketing method. This is because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing measurement "satisfaction" has shown tendencies no longer to be sufficient for success in today's competitive marketplace. Therefore, the research has somewhat moved to the measurement "brand love" to explain differences in strategic consumer behavior. That is the background to why this report examines and answers the question if a brand through event marketing can enhance brand love.
When Bad is Good
Within the last year many companies have proactively started to communicate their flaws and weaknesses, believing that this will lead to they being perceived as more personal and human. Dominos Pizza is one of many examples of a company using this practice as a strategic tool for communication. However, the problem concerning the above arises as we found that there was a very limited amount of research defining the effects of communicating flaws, where the company's both dispatcher and initiator. Our study aims to fill the gap between this growing trend and the limited research explaining the communication effects. The study was carried out as an experiment where a total of 420 respondents participated.
Information Audit en informationsgranskning vid Borås Stads äldre- och handikappomsorg inom kommundel Centrum.
An information audit identifies, among other things, organizations information resources, the information flow and the needs of the information users. The purpose of this masters thesis was to describe the management of information within a local unit of Borås municipality by putting an information audit-method in practice. The focus was on three issues: What information needs could be seen in the organization? How does the information flow through the organization? How does Sugan Henczels seven-stage model serve as a tool to map the management of information within the local unit? The study only described the situation at a certain time at the chosen organization. The seven-stage information audit model was revised and adjusted to the studied organization by only carrying out four of the seven steps: Planning, Data collection, Data analysis and Data evaluation.
Bergåsa Station
Denna uppsatts är ett kandidatarbete på programmet för Fysisk Planering på
Blekinge Tekniska Högskola och omfattar 15 hp. Uppsatsen genomförs under
utbildningens tredje år.
Uppsatsen undersöker hur problem och konflikter med konflikter vid hantering av
olika sorters trafiksystem på samma plats har skapat en problematisk
trafiksituation i Bergåsa. Vilka aktörer som bidragit till att dessa konflikter
uppstått undersöks, och hur dessa aktörer även begränsar platsens framtida
utveckling. Detta genomförs genom en teknisk och historisk studie av platsen,
kopplat till en analys av aktörernas påverkan på processen.
Därefter undersöks hur Karlskrona kommun avser hantera platsens problem i
framtiden, och hur kommunen planerar att hantera problem på liknande platser i
staden. Den problematik som undersöks här liknar förutsättningarna i Bergåsa
med olika trafiksystem i konflikt.
Kommunikationens relevans : En kvalitativ studie av Trängregementets internkommunikation i Skövde
AbstractTrängregementet in Skövde Sweden, had send a request to the university of Jönköping by one specific purpose, the reason was if someone would like to do a bachelor thesis to investigate the regiments? internal communication. The aims for this study is by a qualitative method investigate the regiment?s internal communication. Focus is on quality and to be able to access the core, semi-structured interviews with the management, information office, officers and soldiers were accomplished.
Verka utan att synas - eller bara osynlig? Kommunikatörens roll i den svenska a-kassan.
The purpose of the essay was to examine the role of the professional communicator in the Swedish Unemployment Funds. Focus was on measures carried out by the communicator to enhance and streamline communication and how the communicator supports their coworkers in their own communication role. In order to fulfill the purpose, two main questions were asked;? How do the communicators support and develop their coworkers communication role?? What to the communicators identify as challenges in their work in doing this?The theoretical base of the essay was Heide and Simonssons (2011) challenges for the professional communicator. The theory states that organizations communication processes are the foundation to its existence and development and that the professional communicator therefore needs a solid base with the possibility to monitor the whole organization.A questionnaire was sent to communicators in all Swedish Unemployment Funds and even though the non-response was rather considerable, the answers received was assessed sufficient to make an analysis.
Social hållbarhet inom fysisk planering
Social hållbarhet handlar om att skapa ett samhälle där alla
människor kan leva sina vardagsliv utifrån sina egna behov. Det ska vara
jämställt, tryggt och demokratiskt och finnas möjlighet för möten mellan
människor. Samhällsstrukturen spelar en avgörande roll för hur våra vardagsliv
ser ut och den fysiska planeringen har ett ansvar när det gäller att forma
socialt hållbara miljöer.
I arbetet analyseras begreppet social hållbarhet och hur planeraren kan arbeta
med frågor som rör jämställdhet, medborgardeltagande, mötesplatser och
trygghet. Olika metoder som ortsanalys och sociala konsekvensbeskrivningar
beskrivs och ett exempel på hur en kommun kan arbeta med den sociala aspekten i
planeringen ges, i det här fallet Karlshamn kommun.
I den avslutande delen diskuteras utvecklingen av orten Asarum norr om
Karlshamn, sett utifrån den fysiska planerarens roll och ett socialt
hållbarhetsperspektiv.
Arbetet vänder sig främst till de som studerar eller arbetar med
samhällplanering av något slag, men kan även vara av intresse för kommuner
eller den enskilde som vill veta mer om sociala aspekter inom fysisk planering..
BIM i förvaltningsskedet - Nyttan för fastighetsägare
The use of Power Line Communication, PLC, as a communication solution for Automated Meter Reading, AMR, is popular by utilities in Sweden and other parts of the world due to demands of accurate and fast meter reading. However the use of the electrical grid as a communication medium is complex and sometimes problematic. This report handles some of the issues and problems that are important to understand when using the grid as a communications medium. Focus is mainly on investigating high frequency distortion in the Kristianstad power grid own by C4energi caused by a frequency converter. Measurements on site are done to investigate signal damping in the grid, different configurations for the frequency converter and signal strength of the PLC-system.
En montörs vardag : Bravida ventilation Uppsala
Bravida is one of Scandinavia's leading suppliers of technical installations and services. According to Bravida an installer loses around 35 per cent of their daily work. It?s the time aspect that?s going to be examined in this thesis. The purpose of this thesis is that the student in question is to investigate the activities of the installers that works with this project, identifying where and how time losses occur and come up with suggestions for improvement.Methods used in this work is literature studies, observational studies and interviews.
Att marknadsföra regioner : En kvalitativ studie om hur kommuninformatörerna i Höga Kusten Norrköping/Linköping, Östra Småland/Öland upplever samarbetet mellan regioner sett ur ett marknadsföringsperspektiv.
Trots att stress tidigt i livet kan leda till ohälsa i vuxenlivet finns det förhållandevis få studier av psykobiologiska aspekter av stress bland ungdomar i Sverige. Syftet med denna studie var att undersöka sambandet mellan självrapporterad stress (n=412) och salivkortisol (n=278) hos friska skolungdomar i årskurs 8 och 9 i två Stockholmsskolor. Vidare undersöktes könsskillnader och skillnader mellan årskurser i självrapporterad stress respektive salivkortisol. Data samlades in via ett självskattningsformulär som mäter generell stress samt genom salivprover tagna vid fem tillfällen under en dag. Resultaten visade på ett signifikant samband mellan självrapporterad stress och salivkortisol (r=0,29) vid en tidpunkt.