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864 Uppsatser om Strategic assets - Sida 45 av 58

Private Label-tillverkning : Faktorer som ligger till grund för att leverantörer på den svenska marknaden tillverkar private label

Background: In the past 10 years private label has increased significantly in the Swedish grocery market. This is an important strategic event, which is a great challenge to suppliers as it causes stiff competition. To handle this situation an increasing number of suppliers have to make the decision whether to produce private label or not.Purpose: The purpose of this study is to find and analyse factors that influence suppliers in the Swedish grocery market to produce private label. On this basis we intend to confirm or develop existing theories within the field of study.Research method: The study has a qualitative approach where empirical data has been gathered through interviews with suppliers and retailers in the Swedish grocery market.Results: This study has identified factors that underlie suppliers? decision to produce private label.

Göteborg International Film Festival Fund - Internationell kulturpolitik och strategiskt utvecklingsarbete

The aim of this research is to examine the Göteborg International Film Festival Fund (GIFFF, 1998?2011) as a part of the festival's overall operations, to provide answers to questions about if/how the Fund can be understood as an expression of the festival's fundamental values, and how the Fund can be recognized within the festival's strategic development. The GIFFF is also discussed in relation to contemporary academic studies that interpret Western film funds for the developing countries ? such as Hubert Bals Fund and Fond Sud Cinéma ? as an expression of Eurocentrism.The investigation is based on the contemporary film festival research, previous academic studies on Göteborg International Film Festival, the festival?s printed material ? such as programs and press releases ? as well as interviews with the former festival director Gunnar Bergdahl, who initiated the Fund, and festival editor Ulf Sigvardson, who ran the Fund during its final years of existence.The conclusions are: The Fund's objectives ? such as to support filmmakers and film schools in the developing countries, and also to screen their films at the festival ? can be seen as a broader interpretation of the vision that was determined by the festival founders, that the festival should be a platform for independent filmmaking and also help screen the films that otherwise would not reach the Swedish audience. Also, the Fund was a significant part of the festival's expansion strategies during the 1990s.

Brand Culture : Between consumers and brands

The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden).

Ambulanssjuksköterskans upplevelse av att handleda studenter på grundnivå.

ABSTRACTBackground: As a nurse it is a part of your work description to precepting students. A good relationship between preceptor and student is important for a successful precepting witch can be rewarding for both parties. There are many studies on how nurses in hospital departments experience precepting students, however it is not as explored in the prehospital care.Objective: To describe ambulance nurses' experience of precepting nursing students in the third and final year of university-level nursing school.Method: A qualitative study was conducted. Nine respondents at two ambulance stations in central Sweden were selected with the help of strategic convenience sample. The informants were nurses with specialist education in ambulance/prehospital care who had experience of working in the ambulance unit for at least a year.Result: The majority of participants were positive to precepting students and the time seemed adequate.

From a rough to a fair way of organizing : En analys av genomförandeorganisationen i Svenska Golfförbundet

AimThe aim of this study has been to inquire into how the Swedish Golf Federation can make their implementation organization more efficient. The intention with the essay has also been to conclude with a proposal for organization structure for the Swedish Golf Federation. The questions of issue have been: How does today?s implementation organization look like? At which level and within which areas do the interviewees consider that the major problems are found today? How do the interviewees consider that the implementation organization should look like?MethodThrough a strategic selection in cooperation with the assigner the Swedish Golf Federation 15 interviewees have been chosen. The data collection has been executed in form of semi structured interviews.ResultsToday?s organization for implementation consists of one central function in Golfens hus with approximately 75 salaried employees, 21 district federations and 485 clubs.

Natur på skolgård : värdet av naturlika miljöer och deras utformning för barn

As a result of my fascination for nature I have chosen to study the possibilities to introduce natural environments on schoolyards. Too many schoolyards are lacking vegetation and many of them look like sterile asphalt deserts. The master thesis consists of two parts. The first part is based on literature studies and the second part in which findings from part one are put into practice. Five examples are presented; four schoolyards in Malmö; Kryddgårdsskolan, Kirsebergsskolan, Rörsjöskolan and Lindängeskolan and one in Kalmar; Åbyskolan. Malmö Naturskola has been working with the chosen areas on the schoolyards in Malmö.

Immateriella tillgångars värde i två företagsspecifika situationer : konkurs relaterat till företagsförvärv

SammanfattningDatum: 2008-06-04Nivå: Kandidatuppsats i företagsekonomiFörfattare: Kristina Andersson Anette TitzeEnköping VästeråsHandledare: Matti Skoog, universitetslektorTitel: Immateriella tillgångars värde i två företagsspecifika situationerkonkurs relaterat till företagsförvärvProblem: Intressenter som verkar kring ett företag måste kunna få enhelhetsuppfattning om dess värde. Redovisningsteoretiker har längeansett att immateriella tillgångar bör redovisas i större omfattning ibalansräkningen, både de som kan aktiveras enligt regelverket samtde osynliga så som personalen. Svårigheten med att värdera dessatillgångar är med andra ord ett problem, därav den fortgåendedebatten. Därför är det intressant att studera hur tillgångarna behållersitt värde i händelse av konkurs, sett i relation till företagsförvärv.Syfte: Syftet med denna studie är att diskutera problematiken kringvärderingen av de immateriella tillgångarna och studera i vilkenutsträckning värdet behålls i förvärvs- respektive konkurssituationer.Metod: Författarna har använt regelverk, relevant litteratur, samt artiklarinom området där värderingsproblematik har diskuterats. Vidare harprimärdata samlats in i form av handlingar från företag där konkurshar avslutats och intervjuer med sakkunniga inom området för attkunna studera praxis.

Hållbar och framgångsrik? : samband mellan hållbarhetsprestanda och finansiella aspekter i börsföretag

Many companies have historically forced their interests through without any thoughts about the future needs of the humans and the society. In the last few years voices have been raised for a change, companies need to take their responsibility regarding sustainable development.The purpose of the report is to describe and explain possible relations between sustainabil-ity performance of companies and profitability, valuation, industry and size respectively.To be able to judge the sustainability performance of the companies Folksam (2006a) have been used. This is a solid investigation of the companies listed on the A- and O-lists of the Stockholm Stock Exchange by the end of 2005. The sustainability marks have been com-pared with the chosen key values for each hypothesis respectively. With this quantitative data as foundation, a quantitative approach and a deductive method have been used.In the first area of the investigation, profitability, the authors found correlation for the main hypothesis between sustainability performance and ?Return on Total Assets? through a statistical test.

Effektivisering av en administrativ process

For a long time Lean has been a well-known concept among manufacturers. Theinterest of understanding Lean and the ability to implement it is common amongcompanies. The concept of Lean, used in the right way, can help companies to reducetheir lead times, their complexity and increase the efficiency of the working processes(Hyer och Wemmerlöv, 2002). Unfortunately the work towards increased efficiencyhas primarily been focused on manufacturing and plant work, resulting in that Leanhas been adjusted to these areas. The conclusion of this is that companies don´tprioritize to improve processes such as administrative ones.

Strategisk kommunikation i Ideella organisationer : En jämförande analys mellan Ideella organisationer och deras kommunikationsstrategier

Studien underso?ker samt diskuterar vilka kommunikationsstrategier ideella organisationer anva?nder fo?r att na? externa intressenter och svarar pa? fo?ljande fra?gor: Vilka kommunikationsstrategier anva?nder ideella organisationer fo?r att na? externa intressenter? Finns likheter respektive skillnader i hur ideella organisationer kommunicerar, vilka? Studiens teoretiska ramverk bygger pa? ideella organisationers mo?jligheter samt utmaningar med perspektiv pa? strategisk kommunikation. Den prima?ra metod som anva?nds a?r en kvalitativ textanalys av Cancerfondens samt Ung Cancers hemsida da? vi granskar hur organisationerna strategiskt arbetar i sin kommunikation. Textanalysen kombineras med kvalitativa samtalsintervjuer och anva?nds som komplement fo?r att lyfta samt sto?dja resonemang.

"KRIS" : en begreppshistorisk analys utifrån ett Nato-perspektiv

Denna studie tar avstamp i begreppet kris, då dess komplexitet och mångtydighet gör detintressant att studera utifrån en begreppshistorisk ansats. För begreppets fortlevnad har dethistoriskt sett utvidgats till att inrymma flera bakomliggande meningar som passar denaktuella verkligheten. Syftet med studien är således att urskilja hur begreppet kris förändratsutifrån Natos konceptdokument under årtalen 1968, 1991, 1999 samt 2010 med hjälp avbegreppshistorisk teori och metod. Reinhart Koselleck är en av begreppshistoriens urfädervilket gör att hans teoretiska ramverk samt metod fungerar som verktyg vid illustrerandet avden begreppsliga förändringsprocessen. Dessutom tillmötesgår den begreppshistoriskametoden det spontana intresset för språk och ordbetydelser, varför den bedöms vara somgiven för denna uppsats.

Mindre åkeriföretags konkurrensstrategier

The amount of cargo has since the 1970s increased in Sweden and the road traffic accounts for a large part of the transported volume. In Stockholm County the amount of cargo is calculated to be doubled in size from year 2001 to 2020 which means a greater need for transport is required. Much of these transports are being carried out by haulage companies of varying sizes which acts externally as carriers for their customers. All of this despite a greater awareness, laws and demands regarding environmental performance.The trend shows that the haulage industry in Sweden are moving towards fewer but larger haulage companies, which means that the competition is getting tougher for the smaller haulage companies. Smaller haulage companies and research about their competitive strategies is a neglected part of this industry.

Nina på nätet : En netnografisk studie av politisk kommunikation i de sociala medierna

The Swedish election year of 2010 has just begun and the political actors are mobilizing their communication efforts to win the votes of the public. The political campaigns of 2010 have the potential to be the first where a new channel for political communication has the potential to make a difference ? the social media. This paper aims to describe in what ways a Member of Parliament, Nina Larsson (FP), together with the PR-agency Hello Clarice are using social media to conduct political campaigning on the web. It also aims to study if the professional consultants of Hello Clarice have any influence over Nina Larsson?s political communication.The theoretical framework which is the base for this study are theories of an extended public sphere in the age of mediation.

Kultursponsring på folkbibliotek ? en ideologikritisk analys av kulturpolitiska dokument

The aim of this Master?s thesis is to study various views of sponsorship in relation to public libraries as found within three cultural policy documents. The main objective is to discover which ideas are considered relevant in the partnership between the Swedish retail chain, Åhléns, and the children?s public library, ?Room for Children? (Rum för Barn). In 2005, Åhléns provided SEK3.14 million in sponsorship to ?Room for Children? at Kulturhuset in Stockholm.

Lantbrukaren som energiproducent : en fallstudie i energisatsningar inom lantbruket

The intrest and development of bioenergy and energy from renewable sources in Sweden has increased rapidly over the last few years. There are a whole lot of alternatives for those who would like to venture and invest in renewable energy production. Production of renewable energy opens up many opportunities for forestry and farming to venture a new branch of production, on basis of the primary production. Several of the new energy sources grows on farmland or in the forest. The opportunities exist in the primary products, as well as in refining and reselling, in the value chain of energy. The starting-point is the Farmer as an energyproducer. This master thesis studies the nature of farmer-own firms, who has invested in production of renewable energy.

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