Idag vet vi att läsandet och skrivandet av bloggar ökat markant de senaste åren, framför allt bland unga kvinnor. Vidare ser vi en ökad popularitet av modebloggar, där exponering av kläder och andra produkter, dagligen finns med bland inläggen för att inspirera läsarna. I denna uppsats har vi undersökt hur inläggen i bloggarna påverkar unga kvinnors köpintention. Med köpintention menar vi önskan om att vilja köpa något.Undersökningen genomfördes med hjälp av djupintervjuer och en dokumentundersökning. Vi intervjuade tio personer, och intervjuerna innehöll frågor om respondenternas bloggvanor, köpbeteende samt informationsspridning.

ABSTRACTElin Johansson, Hanna Johansson, Camilla Nilsson Say something interesting! A qualitative study of marketing communication on Facebook                               Pages: 36With the emergence of social media, new ways has been created for companies to reach out to its audience. From being dependent on journalists to provide information, companies today have the ability to self-publish information in the open media channels. The use of social media should not replace traditional marketing communication though, but works best as a complement. It is a new environment that requires the company to adapt its working methods. Although the work is different, it is important that companies see social media as part of the overall marketing communication and not as a separate project. The purpose of this paper is to study recipient?s experience of company?s communications in social media. We have chosen to relate this to the instructions on methods of marketing communication and social media marketing as found in literature on the subject. This is to examine whether firms achieve the desired effect of the methods that are considered most appropriate. Does the message reach out? The focus of this study is marketing communication in the social media Facebook. The study consists of qualitative interviews to illuminate the recipients' views and experiences, as well as a literature study from the theoretical perspective of the sender of marketing communication in social media. The results showed that business as well as audience must interact in a functional relationship in social media. Companies should be more like the customer they are trying to reach. If companies choose to expose themselves in social media, time must be given to this, which is what the audience expects. Key words: Marketing communication, social media, social media marketing, Facebook, recipients, sender.

SammanfattningSociala medier va?xer som marknadsfo?ringsverktyg och det a?r enligt forskare ett utma?rkt sa?tt fo?r fo?retag att skapa dialog och bygga relationer med sina kunder. Flera tidigare studier som behandlar sociala medier och dess effekter har genomfo?rts de senaste a?ren och det finns fortfarande ett stort intresse inom a?mnet. Det vi har valt att underso?ka a?r hur fo?retag idag anva?nder sig av sociala medier i sitt marknadsfo?ringsarbete, vi har a?ven valt att ja?mfo?ra tva? olika branscher fo?r att uto?ka kunskapen inom det redan utforskade omra?det.

: This bachelor thesis explores library students? attitudes towards marketing in libraries. The aim is to find out if they are interested in working whit marketing questions in their future workplaces. To perform the study the author used a questionnaire survey and 48 students completed the survey. The answers where converted into present form and 10 charts were created to show the result.

Event marketing has during the last decade become a wide spread marketing method. This is because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing measurement "satisfaction" has shown tendencies no longer to be sufficient for success in today's competitive marketplace. Therefore, the research has somewhat moved to the measurement "brand love" to explain differences in strategic consumer behavior. That is the background to why this report examines and answers the question if a brand through event marketing can enhance brand love.

The global spread of the Internet has enabled busniesses and consumers in all industries to be better informed. Consequently, the buying process has appeared to become different from what tratditional models implies. As the buying behaviour among customers is evolving, selling companies are responding to this change. This thesis evolves around the consequences that the developing relationship between buyer and seller in business-to-business companies has led to. The topic in focus is the buzzword and phenomena "content marketing" with its marketing and selling strategy.

 Syfte: Syftet med denna uppsats är att beskriva och diskutera betydelsen av nätverk för ett litet företag samt hur nätverket bidrar till företagets tillväxt och överlevnad. Metod: Metod för insamling av data har varit kvalitativ som har inneburit genomförande av personliga intervjuer med företaget som medverkat i denna studie och deras samarbetspartner samt genomförande av fokusgrupp och deltagande observation. Resultat och slutsats: Nätverket är av stor betydelse för ett företags uppkomst och överlevnad på grund av att en ensam individ alltid behöver komplettera sin kunskap och sina resurser med andra aktörer i företagets omvärld. I det företaget som jag undersökt visar det sig att samarbete med ett annat företag har en central roll för det medverkande företagets verksamhet. Inom marknadsföringen satsar företaget på nöjda kunder och att de ska sprida ryktet vidare. Denna typ av marknadsföring, mun till mun metoden, skapar nya relationer i form av nya kunder, men kan även bidra på andra vis. Ett positivt rykte kan hjälpa företaget att skapa relationer med andra aktörer i nätverket, så som leverantörer, arbetskraft eller samarbetspartners. Förslag till fortsatt forskning: Att undersöka om samarbete mellan små företag i byggbranschen är ett måste för överlevnad. Uppsatsens bidrag: Jag har i denna uppsats visat nätverkets betydelse för ett litet byggföretag. Jag har kunnat visa hur företagets relationer i nätverket ser ut och hur nätverket bidrar till företagets tillväxt och överlevnad.

Vårt syfte med uppsatsen är att ge läsaren en förståelse för vilka syften och mål som utgör grunden för mätningar av Event Marketing. Vidare avser vi att inventera de mätprocesser som kan tillämpas på Event Marketing samt kritiskt granska dessa i termer av den problematik som omger mätningen. Vårt arbete bygger på intervjuer med större företag inom eventbranschen, en kund samt tre undersökningsföretag. Det baseras också på en litteraturstudie som omfattar de ämnen vi berör i uppsatsen. Främst behandlar vi Event Marketing och dess plats i promotionmixen, varumärke samt uppföljning och mätvariabler.

This thesis aims to show the positive effects of marketing by studying whether the regulation on direct marketing to consumers of prescription drugs today prevents to consumers accurate information and better health, and how consumers relate to the possible legalization of increased marketing through controlled and information audited webpages. Methods used in this research are qualitative method, quantitative method, documents and websites studies. The thesis fulfills the purpose as it shows the potential positive effects of an expanded marketing through pre-approved websites. It also shows a demand from the consumers' side and a need for increased awareness for more empowerment over their own health.

The aim of this thesis is to investigate how libraries market themselves in social media and why they do it. I have studied a certain public library?s process of introducing social media into its marketing mix, the preparations for this process and the effects of these marketing methods.The theoretical framework for this thesis is based on relationship marketing, a theory which focuses on relationships, networks and interaction. My main method has been semi-structured interviews with a librarian at the relevant library, with the manager of the library and with the head of the municipality?s department of communication.The results of my studies show that marketing on social media is a positive and important thing for libraries.

The purpose of this essay is to analyze marketing in the sector of banking. The following purpose is also to make an attempt to predict how marketing of banks will be structured in the future. Banks have a central role in today?s society which is constantly changing and that is why we are curious in how banks use different marketing channels today and how and if it will change in the future. The essay is based on a qualitative method.

Vi har i denna uppsatsen gjort en kvalitativ undersökning enligt Grundad Teori (Grounded Theory). Undersökningen gjordes med hjälp av en fokusgrupp bestående av sex personer. Syftet med uppsatsen var att besvara frågan som avgör valet av butik på Internet. Vi har i undersökningen kommit fram till att det främst finns fyra faktorer som ligger till grund för hur köpbeslut tas. Dessa är pris, leveranstid, trovärdighet och mun till mun-spridning (word of mouth).

A reform of higher education in Sweden in 1993 led to stiffer competitive climate among educational institutions. The reform meant that educational institutions now had the opportunity to plan their curriculum autonomously. Prior to the reform educational planning was restricted to the Swedish government. The new rules spelled a greater opportunity for educational institutions to profile themselves based on their educational offerings. The higher degree of competition means that marketing becomes increasingly important when recruiting new students.

The term ?good marketing practice? in the 4 § 1 section Swedish marketing law (Marknadsföringslagen 1995:450) has a wide meaning. Besides 5-13 d §§ and 17 §, the term also covers other non legal rules. The essay intends to define the legal meaning of the term as well as examine how it is experienced of laymen in the area. According to 1 § Swedish Marketing law aims to protect business men and consumers from unjustified marketing.

Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.