In today's fast-paced, intense and complex media environment, it is hard for non-profit charity organizations to reach out and get their messages heard.In this study we examine whether the theories of advertising signaling also applies for charities. Past studies of the signaling theories indicates that higher perceived advertising expense leads to more positive effects on purchase behavior and brand perceptions. However, we believe that this does not apply for a charity organization. We argue that since charitable organizations have a fundamentally different mission than commercial companies, they will need different ways to signal quality and credibility, and therefore the common signal-theories will not hold for these organizations.To test our hypotheses, we conducted two surveys where the respondents saw one of five versions of the same ad for a well-known Swedish charity organization, or one of two ads for a commercial corporation. The ads had been manipulated to simulate different levels of perceived cost.Our results shows that perceived ad cost only affects attitude towards the ad if a charity was the sender, whereas perceived ad cost affects intentions, attitudes and credibility if a commercial corporation was the sender.

The purpose of this study is to create an understanding for marketing directors? viewabout how event marketing effect the company?s brand equity in four separatebusinesses. Our question formulation the study aims to answer is:How does event marketing effect the brand equity in international companies?We have chosen to perform a qualitative study with a semi structured research interviewto find out how event marketing as a marketing method, can be applied from theperspective of a marketing director in relation to our theoretical reference frame.To create structure and increase the understanding of our thesis, we will describe thebasics in brand and sponsorship theory, which will fall in to the marketing method ofevent marketing. Further we will describe the brand equity model that we will latermodify for our purpose.

This thesis treats the topic of user-generated comments connected with news stories on news sites, meaning electronic word-of-mouth combined with PR. The writers have examined how different types of comments affect consumers' perception of the article and also what communication effects these comments generate in terms of attitudes, purchase intent and word-of-mouth intent. The results interesting to the news site owners, is that lots of comments and negative comments generate a negative effect by making the actual article less credible, attractive and worth reading (relative to the subsequent comments). On the positive side, serious comments imply that the news story is perceived as more interesting, than a news story followed by non-serious comments. From a brand equity perspective, the interesting results show that few comments compared to lots of comments, generate a better attitude to the brand, even though there is no difference in how positive or negative the comments are.

Temat för uppsatsen har varit cykel och det utrymme cykeln får som transportsätt för persontransporter inom den fysiska planeringen. Det övergripande syftet i uppsatsen har alltså varit att studera cykelns roll inom svensk samhällsplanering, hur cykeln som transportsätt behandlas inom lokal, regional och nationell samhällsnivå och om det finns ett samband mellan nationell styrning, fysiska strukturer och cykel. Uppsatsens syfte har således varit att få en förståelse för nivåernas prioritet av transportsätt för persontransporter och att få en överblick av om och i så fall hur stadsstrukturers påverkan av cykelanvändningen hanteras. Följande frågor har ställts för att undersöka hur kommuner, regioner och den statliga nivån bedömer cykel som transportsätt i Sverige och vilken betydelse stadsstrukturer har. 1.1 Hur behandlas cykel som transportsätt på en nationell, regional och lokal nivå? 1.2 Går det att se ett samband mellan normer och riktlinjer som beslutas på nationell nivå i den planering för cykel som sker på lokal och regional nivå? 1.3 Behandlas sambandet mellan cykeltransport och glesa respektive täta stadsstrukturer inom kommunal översiktsplanering? Den empiriska delen består av två individuellt genomförda analyser av empiriskt material som representerade de olika nivåerna nationell, regional och lokal för att på så vis få en inblick i hur cykeln behandlades inom respektive nivå.

This master thesis deals with two case studies in environmental archaeology and battlefield archaeology focusing on two major events in the late history of the Swedish coastal town Umeå and its nearby village Sävar. Established in the early 1600's, Umeå was known for its export of timber and import of cereals. The town has suffered from numerous fires, the fire in 1888 being the most devastating. Few written records of the town remain from before the 1900's. The latest war in Sweden's history is documented in historical sources and took place at Krutbrånet, Sävar where the Swedish troops suffered defeat against the russian forces in 1809.

This master thesis investigates quality procedures and measuring of solid carbide end mills, with the main focus on measuring equipment. The thesis has been written in collaboration with a special production department for solid carbide end mills at Sandvik Coromant in Gimo. The department?s needs and constraints have been the foundation of the project and the main research question is: how to measure end mills in order to ensure good quality of the produced end mills. The project has contained both a theoretical study consisting of a literature review and practical studies in the workshop with the objective to identify an end mill?s main parameters and the relationship between an end mill?s geometry and the manufacturing processes.

The purpose with the thesis is to analyze and investigate the purpose of the co-operations between different brands within the hotel sector. We differentiate these purposes of the collaborations in regard to connections to quality- and environmental oriented symbols..

This study compares the sample variance of the mean in a simple random sample (SRS) and a systematic sample from a surface. The study also compares the prediction error variance in a SRS and systematic sample from a random field. Recommendations are presented on which method to use in the clearance and exemption process in the nuclear industry. The results indicate that quadratic systematic sampling outperformed SRS in most instances and proved to be especially efficient in the presence of a long-ranged covariance function and high sampling intensity (i.e. short distances between observations).

Syftet med denna studie är att undersöka om det finns några mönster och samband i hur förskolepedagoger upplever förutsättningar för barns lärande beroende på ålderssammansättningen i gruppen. Studien är kvantitativ med webbenkät som metod för insamling av data från pedagoger. Undersökningen omfattar alla förskolor inom en kommun i Värmland, totalt 55 kommunala avdelningar och 144 pedagoger. Följande ålderssammansättningar ingår i studien: åldersindelade grupper, småbarnsavdelningar (1-3), avdelningar för äldre barn (3-5) och syskonavdelningar (1-5).Studien har sin utgångspunkt i interaktionistiska teorier, vilket innebär att förskolans verksamhet studeras utifrån olika samspelade aspekter, faktorer och nivåer. I studien ses förutsättningar för barns lärande i förhållande till förskolans kvalitet, vilken i sin tur tolkas som ett komplext fenomen som skapas i samspel mellan olika faktorer på struktur-, process- och resultatnivåer.

För att kunna nå politiskt uppsatta nationella klimatmål för 2050 krävs en ökad användning av järnväg. Samtidigt belastas järnvägen mer och mer eftersom varor och människor reser mer och längre. Denna tendens och politikens ökade fokus på järnväg medför att järnvägen troligen kommer få en ökad betydelse inom stadsutveckling och eventuellt även ta mer mark i anspråk. Parallellt finns i Sverige en tendens till yteffektivisering där städer omvandlar ledig mark och övergivna tomter i en önskan att motverka urban sprawl. Problemet är att det kring järnväg skapas ytor som är svåra att använda.

The purpose of this master thesis is to investigate the differences between the traditional way of conducting a reference interview and the electronic way. The main questions of this thesis are: How does the electronic reference interview appear in comparison to the traditional one? How do the librarians experience the differences? Is quality affected in the electronic reference interview? Examples from Fråga biblioteket Ask the Library have been used in this study. The method used in the investigation is based on qualitative interviews in combination with studies of relevant and recent literature. The librarians interviewed all have experience from both traditional and electronic reference work.

The right to the city has lately become the rallying cry for many urban social movements all over the world to challenge neoliberal planning, gentrification, the privatization of urban commons and growing spatial and social gaps in city and society. This senior essay studies urban social movements that in different ways advocate the idea of the right to the city. The term right to the city was coined in the late 1960s by French urban theorist Henri Lefebvre, who promoted the idea of the city as a common, a space belonging to everyone. The right to the city is not ?a return to traditional cities?, but ?a right to urban life? (1996:158).This study focuses on the city of Hamburg.

ABSTRACT Bjelkenbrant, Pernilla, 2007: Musik och kommunikation ? en kursutvärdering (Music and communication ? a course evaluation) The purpose of this study is to do a quality assurance of the course ?Music and communication? (MUPR1205) as it was implemented in a class of music students at the program of Arts and Culture at Törnströmska upper secondary school in Karlskrona during 2006/2007. The overall question is to what extent the shaping of the course involves the attainment of the values and goals formulated in the national school documents. The study includes an interpretation of course goals related to overall goals, and a suggestion of how theories of the relationship music ? society can be applied to those goals to make a successful course structure.

The boiling properties are an important quality issue of the potato. In order to obtain adequate boiling properties the growth of the potato needs to be controlled and interrupted at the right time. However, it is difficult to determine when to stop the growth. Specific gravity can easily be measured and can sometimes be used as a tool for estimating the boiling properties. This report discusses different aspects of the specific gravity of the potato and how it can be used as a tool to determine the appropriate time for vine killing.

The boiling properties are an important quality issue of the potato. In order to obtain adequate boiling properties the growth of the potato needs to be controlled and interrupted at the right time. However, it is difficult to determine when to stop the growth. Specific gravity can easily be measured and can sometimes be used as a tool for estimating the boiling properties. This report discusses different aspects of the specific gravity of the potato and how it can be used as a tool to determine the appropriate time for vine killing.