Problem formulation? Are there any factors affecting the choice of marketing strategy?? What is it that determines the degree for the company to use a standardized or a adapt marketing strategy?? How profitable is Scania's marketing strategy in each country?Objective: The overall aim of this study is based on local adaptation and global standardization to compare the degree to which the company Scania chooses to adapt or standardize its marketing to the South American and Asian markets.We also aim to compare and describe any factors that affect the countries' differences in marketing strategies and to evaluate and measure the profitability of marketing strategies in each market.Methodology: The study is limited to Scania's marketing in the truck market in Argentina, Brazil, Malaysia and Singapore from 2006 to 2010. In order to answer the study's problem formulation and purpose we have chosen to combine a qualitative and quantitative approach. Four interviews were conducted with marketing executives from Argentina, Brazil, Malaysia / Singapore and Sweden. We have also chosen to examine Scania's annual report and include figures on the market shares of Scania in the respective countries and the number of sold Scania truck which is then compared against the number of registered vehicles by country.

Enligt Svenska Downföreningen finns brister i hur föräldrar som får ett barn med Downs syndrom blir informerade om barnets diagnos. Vårdpersonal upplevs ibland som osäkra av föräldrarna och informationen de ger kan vara otillräcklig. Syftet med denna litteraturstudie var att beskriva hur information om att barnet har Downs syndrom ges till föräldrarna samt hur föräldrarna upplever informationen och om de saknar något. Vetenskapliga artiklar till denna studie har hämtats ur databaserna CINAHL och Medline. Sökorden var Down syndrome, disclosure, adaptation, nursing care, psychology och parents.

The study describes six upper secondary school students? thoughts of and stories about mentors and mentorship in secondary school. The mentorship has been studied with a hermeneutic approach from a narrative pupil relational perspective, which is influenced by the phenomenological humanity perspective. The aim of this study is to describe a few pupils? life worlds and to try to interpret how they describe and explain their own behavior related to mentorship and their mentors.

Med en mer globaliserad va?rld och mer homogena marknader har betydelsen fo?r marknadsanpassning pa? utla?ndsk marknad blivit alltmer ifra?gasatt. Vissa svenska modefo?retag har olika uppfattningar anga?ende detta da?r vissa anser att anpassning inte alls beho?vs da? modet a?r globalt medan andra anser att anpassning a?r ett ma?ste fo?r att na? framga?ng pa? den utla?ndska marknaden.Studien syftar till att studera i vilken ma?n anpassningens betydelse har i svenska modefo?retags marknadsstrategi da? va?rlden blivit mer globaliserad och marknader mer homogena. Fo?r att genomfo?ra studien har en kvalitativ studie genomga?tt i from av en flerfallsstudie med de svenska modefo?retagen; Odd Molly, Bjo?rn Borg och Hunky Dory.

Aim?Rekryteringsgruppen? (RG) is an organisation that through co-operating with the National Health service aims at optimizing the ability for physically disabled persons to rehabilitate. RG is a non-profit organisation ?using physical and mental exercise for disabled people, mainly neurologically disabled persons.? One of the goals that RG wants to achieve is ?that the target group will be able to live such an active and independent life as possible?. As no previous studies have been done in order to review the adaptation of RG:s work and its effects on the disabled, the purpose of this paper is to examine spinal cord injured individuals perception of independence concerning situation of life, ability to function and physical activity.MethodData have been collected by using three questionnaires.

This study was made to compare and distinguish any differences in olfactory recognition and host plant adaptation between two strains of cotton leaf worm, Spodoptera littoralis. The populations used were established in Egypt and Benin, Africa. The documentation consisted of information about (1) each of the strains development through the larval stage up to pupation on diets of cotton, clover and cowpea. (2) Their oviposition preferences as adults between cotton, clover, cowpea, maize and cabbage. (3) Electroantennographic recordings to quantify any possible responses to plant volatiles. Throughout the diet experiments the larvae from the Benin strain showed significantly a better development between artificial, clover, cowpea and cotton respectively, while the Egypt strain had significance between artificial, cotton and cowpea/clover as diet. Also noted was how the strains substantial development of weight differentiated if fed the cotton diet, followed by the cowpea diet showing that the Benin strain would develop a higher body mass on a cotton diet as well as on a cowpea diet. This trend was however switched once the pupal stage was reached, where the Egyptian strain contained a significantly greater body mass than the Benin strain on the artificial and the Benin strain a greater on cowpea, which suggests that in the end, the Benin strain develops significantly better on cowpea while the Egypt strain develops better on an artificial diet. During the oviposition experiment that both stains showed a clear difference in hierarchy of host plants considered suitable for oviposition, where the Egyptian strain is significantly more attracted to clover than the Benin strain. Also showed with electroantennographic recordings and significant values was the higher sensitivity the Egypt strain had towards (E)2-hexenal, (E/Z)-b-ocimene, (Z)-3-hexenyl acetate, Nonanal, (-)-linalool and ?-myrcene when compared to the responses from the Benin strain..

Different techniques for precision agriculture have been available during the last decade. Some of them are more widely used than others. The main purpose of this thesis was to investigate the different attitudes to precision agriculture that exists among farmers and advisors in Sweden. Eight advisors and sixteen farmers were asked for their opinion of a number of specific techniques for precision agriculture, such as yield-mapping, precision liming, the Yara Nitrogen Sensor and site-specific fertilization with phosphorous and potassium. They were also asked to describe the way in which the counselling in Swedish agriculture is used and also about it's importance for the adaptation of new techniques. The high costs are mentioned to be one of the most important reasons why precision agriculture hasn't been more widely spread. Several farmers refer to their farms as too small to bear the costs that come with the techniques. The individual interest for technique among the potential users plays an important role.

Background:Companies are beginning to see the world as their market; not only to seek global opportunities but also to oversee the global competition. Although most people connect globalization to export and import of goods, the globalization process also affect the businesses distinguished by service. The corporations are faced with higher demands of adaptation, which in turn leads to higher needs of skills and knowledge, which of course is very important in business such as the hotel industry. A motivated employee can perform better and furthermore has a stronger sense of belonging to the organization and might therefore be a key to future success of the company.Purpose:The main purpose of this essay is to compare the motivation strategies and reward systems chosen by the management and match this with what the employees are requesting. By doing this we can compare the different objects studied in this essay and furthermore we will be able to see which hotel that has the best match.

Industrialization of construction is by some considered to be a solution to the building industry's problems about the lack of quality, high production costs, low productivity and poor environmental adaptation. Meanwhile, industrialized construction partly earned a bad reputation after the million housing program. As large-scale projects where promoted during this period, it worked very well to use the technique of construction elements. In the mid seventies though, criticism arose which claimed that the aesthetic qualities had been deprived in the corporates effort to make housing production as efficient as possible.Tyréns, Derome and CBBT (centre for building and housing in wood) cooperates in a development project to develop a building system for 4-8-storey buildings, consisting of three platforms: a technology platform, an IT platform and a processing platform. The technology platform consists of flexible, industrially built flat modules of wood and from this platform the subsystem stairwells, is broken out.

The aim of this study is to learn about and demonstrate the process in which Försäkringskassan (The Swedish Social Insurance Agency) customizes texts and the texts linguistics influence on a potential beneficiary. I use three different questions to fulfill the purpose of the study. I examine what the manuals writers of Försäkringskassan use say about the issues of sentence length, addressing the beneficiaries and wording ? three language features that represent different perspectives within plain language research. Furthermore, I examine how decision texts are created and tailored for its beneficiary group and how the language in decisions is perceived by potential beneficiaries.

This masters thesis is a study of the ideas brought forward in the literary magazine 40-tal. The methodology involves the adaptation of a literary sociological perspective where the ideas of the young literary avantgarde in the magazine 40-tal interplays with the established philosophy of the Swedish society during the period 1944-47. The main purpose has been to examine 40-tal as a product of supreme individuality that originates a unique climate of ideas which exceeds the involved collaborators individual writings. I have thereby related my analysis to the Marxist oriented theories of Raymond Williams. This has been done in order to see how the external pressure of the social structure and the market acts together with the internal pressure of keeping up with the times and how this affects the individual authors and the process of creating.

Investment aid is a part of the Rural Area Programme, which contains support to Swedish agriculture and the countryside. There is a new programme every seventh year and SLU (Swedish University of Agriculture) has the mission to perform the evaluation of the previous programme, which lasted between 2000 -2006. The investment aid's aim is to support investments that, among other things, support the adaptation or conversion to more environmentally friendly production methods, improves the product quality, develops new or complementing activities, and improves the environment and the animal- and working environment. The question is if it's only money that matters for these kinds of investments to be done and what has happened with the money that was paid? This thesis investigates how the investment aid has affected the receivers.

Effects of Menstrual Cycle and Oral Contraceptives on Sport Performance During the menstrual cycle, there is a variation of the female steriod hormones estrogen and progestogen. These hormones has mainly reproduktive functions, but do also affect other physiological systems, which may have an influence on athletic performance. The use of oral contraceptives among female athletes matches the use among the general population. There is a concern among female athletes and there coaches weather oral contraceptives can affect the performance. The purpose of this litterature review is to determine the effect of the menstrual cycle and the use of oral contraceptives on athletic performance.

Titel: ?Instagram, vår scen för framträdande?. En kvalitativ studie i ungdomars inställning och användande av fotoapplikationen InstagramNivå: C-uppsats i Medie- och kommunikationsvetenskapFörfattare: Hannah OlssonHandledare: Anna EdinDatum: Juni 2014Seminarium: 5/6 2014Syfte: Syftet med denna studie är att få ökad förståelse och insikt i ungdomars användande av fotoapplikationen Instagram. För att få svar på mina frågor använder jag mig av några huvudfrågor vilka är:Vad finns det fo?r skillnader och likheter mellan tjejer och killars sa?tt att se pa? sin egen anva?ndning av Instagram?Vilka bakomliggande intentioner finns na?r anva?ndarna laddar upp en bild?Vilka bilder och texter är okej att publicera och vilka är inte det? Varför är det så?Vilken roll har Instagrams tva? kontotyper fo?r vad dessa ungdomar va?ljer att publicera?Metod: Kvalitativa intervjuer.

Laminitis has crippled horses through times and many cures have been used to treat it. Since the mechanism of the disease is yet not fully understood, treatments are only ways to alleviate the pain and at best, slow down the pathological process enough to make time for improvement. This paper is a retrospective study of 71 horses treated by a protocol at Hästsjukhuset Strömsholm. The protocol implies three visits at zero, five and fifteen weeks. At each the horse is evaluated and treated by a veterinarian.