Syfte: Syfte med uppsatsen är att öka vår kunskap om product displacement samt att utreda den påverkan product displacement har på mottagaren sett ur ett marknadsföringsperspektiv. Pararellt undersöks om fenomenet kan vara en fördel eller nackdel i marknadskommunikationen. Utgångspunkten i utredningen är att varumärkesinnehavare själva använder sig av product displacement.Metod: Denna studie har genomförts med en kvalitativ metod och induktiv ansats. Metodvalet har sin utgångspunkt i den bristande teorin då fenomenet product displacement är ett nytt begrepp sett ur ett marknadsföringsperspektiv. Undersökningen bygger på tjugo kvalitativa intervjuer med mottagare av product displacement samt två respondenter med yrkesanknytning inom marknadsföring.Avgränsningar: Denna uppsats behandlar endast product displacements effekter på mottagaren som i vårt fall är begränsat till studenter i ålder 20-25 år.

This paper is about our collective fascination for the social medium Instagram, and our lively discussions about why certain images may be more so-called "Liked" than others and why some individuals becomes more successfull on Instagram than others. Thanks to our own daily use of Instagram, the idea was born to study and look at how some individuals build their brand through this social medium. With social media new ways to construct and communicate images have appeared. Artists, celebrities and companies use media as a channel for communication and marketing. In our study, we focus on the use of Instagram for marketing purposes by Rachel Brathen, one of the worlds most well-known yogainstructors.

In this study we are seeking to discover the norms in the design of logotypes and how they havechanged over time. To achieve this we have chosen to analyze the logotypes of twenty companies withthe largest expenditure on advertising in Sweden. We mapped chosen design attributes within the logoto discover the similarities and then we selected the five oldest brands to analyze how their logos havechanged over time. The design changes in the logotypes over time is can be related to the changingattitudes of the general public and the designers ambitions to draw on convention to create iconic designthat will spark brand-recognition. However many changes can?t be directly explained through changesin convention.

This report covers the thesis done by mechanical engineering at the engineering program at the University of Halmstad. Student Work Development of packaging in the food industry includes 15 credits and has performed over 20 weeks in spring 2009. The thesis work is a compulsory part of education and aimed at the student must apply the knowledge it has given during training in a project related to reality. Student work has been carried out in cooperation with Hanson & Möhringen AB and the project's main objective was to develop an environmentally friendly packaging to their brand Falk Salt. When salt is one of the world's cheapest commodity was packing all the costs have to be as low as possible.

Abstract: Purpose: The purpose of this study is to describe the situation for independent hotels. With a thorough case study of ?The Grand Hotel in Lund? ,our intentions is to gain knowledge about the demands a hotel must keep up with in order to be a successful independent hotel, in a market dominated by chain-constellations. Methodology: An abductive method is used as the study form the basis for hypothesis. The first part of the thesis, which describes the line of business, is based primary on secondary data.

Le Français, what is that? What is actually a language?Questions like these are not easily answered and whilelinguists are continuing their search for the essence ofour communicative systems we are all free to make ourown interpretations.In various media, like schoolbooks and otherlanguage-teaching material, for instance, you mayfi nd visual interpretations of what French is, as alanguage?. Very often it is the common picture of whatis considered typically French that is shown. There areseveral problems to be found in limiting oneself to thesekinds of visualizations. One of these is that the Frenchlanguage is no longer strictly French.

Studien bygger på Implicit Leadership Theory, tidigare studiers noterade ledaregenskaper samt egenskaper noterade i denna studie värderade från ett medarbetarperspektiv. Implicit Leadership Theory bygger på hur ledarskap konstrueras av medarbetaren. Deltagare var åtta medarbetare varav tre män. Kvalitativa intervjuer utfördes. Syftet konkretiserades utav önskvärda ledaregenskaper, studiens gemensamma egenskaper och egenskaper överrensstämmande med tidigare studier samt teori. De upplevda egenskaperna delades upp i kategorier som beskrev de önskvärda egenskaperna.

In recent decades, public relations and news management have become increasingly important in organizations? communication efforts. This thesis aims to show how the Kalmar municipality works with this type of strategic communication to build the Kalmar brand and how their communication efforts can be improved. The thesis is mainly based on theories concerning Public relations and News Management but also the medias impact on forming opinion. An important issue throughout the thesis is that all theories must be related to the fact that the study concerns an organization in the public sector and the obligations that comes with that fact.

Syfte: Syftet med denna uppsats är att beskriva och försöka förstå hur det svenska ledarskapet fungerar i Kina, i svenska företag med kinesiska medarbetare. Vi ämnar även belysa vilka erfarenheter svenska ledare har av mötet med den kinesiska kulturen. Metod: Vi har valt en kvalitativ metod för vår uppsats för att på så sätt kunna beskriva, förstå och få en helhetsbild av fenomenet. Den metodik som vi har valt att använda oss av är intervjuer och enkäter, som gett oss ett empiriskt underlag till denna uppsats, samt litteraturstudier, som gett oss en teoretisk referensram.Slutsatser: Att svenska ledare i stort är framgångsrika i Kina men att de problem som finns, enligt både intervjupersoner och litteraturen, främst uppstår inom områdena kommunikation, motivation och initiativförmåga. Problemen i verkligheten är dock inte lika stora som litteraturen beskriver.

The purpose of this thesis is to clarify the connection between word-of-mouth and viral marketing, to identify properties of and strategic ways to implement viral marketing and to examine how a company can influence the customers? perception of the brand in social media.This purpose served to answer our research question: How can companies deliberately create viral marketing?To answer this question we based our study on a qualitative method where we conducted eight interviews with different people, all with experience in our research field. We focused on our respondents? own opinions and were more interested in their personal experiences rather than the market in general.In our last chapter our analysis clearly demonstrates that companies can deliberately create viral marketing. This is possible if companies create material that appeal to and that triggers the costumer to share.

I alla byggprojekt som behandlas är arkitekter och brandkonsulter två viktiga aktörer. Arkitekternas huvudsyfte är att ge människor ett gestaltningsmässigt intryck av en byggnad, men även att ge den ett praktiskt och tryggt användande. Brand-konsulternas roll är bland annat att hjälpa arkitekterna med den del som innefattar brandsäkerhet. Idag är samarbetet mellan arkitekter och brandkonsulter inte optimalt men det finns enkla förändringar som skulle effektivisera arbetsmetodiken.Detta examensarbete har resulterat i en lathund gällande brandprojektering som riktar sig till arkitekter. Lathunden baseras på kapitlet om brandskydd i Boverkets Byggregler (BBR), de omfattande handböckerna som används vid projektering samt statistik gällande de vanligaste problemen mellan aktörerna idag.

Intangible assets are often a significant part of Swedish companies? assets. Most of these are accounted for as goodwill, arising from acquisitions. After EU:s decision to adopt IFRS as the new accounting standard, intangible assets will to a larger extent be recognized separated from goodwill. This thesis aims to quantify this change and to analyze what specific intangibles are affected most by the transition to IFRS.

The thesis is aiming to investigate what happens in the customer-service worker interaction when the service worker is wearing religious attributes. In order to operationalize this the Muslim head scarf, hijab, is chosen as stimuli. Reviewing previous research and theory in this field, it is clear that people have a preference for people that they perceive to be like themselves, this is referred to as homophily. Further on, the study investigates the ethnicity dimension of the service worker customer interaction. Theoretical areas of attractiveness and color are also investigated.

Studien undersökte hur medarbetare såg på företagets varumärke innan påbörjad anställning i förhållande till hur de såg på företagets varumärke i dagsläget. En andra aspekt som undersökningen berörde är vad som influerade företagets ?employer branding-arbete? utifrån ett antal ställda påståenden och hur dessa berör varandra. Studien gjordes på en avdelning inom Saab Group och bygger på ett bekvämlighetsurval (n=35). Insamlingen av data genomfördes genom en surveyundersökning med frågor relaterat till före och under anställning.

Abstract Title: How Shops Influence the Customer to Purchase Authors: Lisa Hegestrand, Jonna Olandersson and Anna Sjödahl Advisor: Leif Rytting Course: Marketing C, 61 ? 90 ECTS Purpose Our purpose is to analyze and clarify how a number of shops work to influence their customers? in-store buying behaviour. We would also like to analyze and reflect on how and to what extent these shops use the customer?s senses when trying to influence buying behaviour. Method We have combined a deductive and inductive approach.