The basis for this study is the question of what happens at the point of impact between receiver and message in the case of a social marketing campaign on Facebook promoting sustainable travel. Hence the aim of this study is to analyse the reception of the social marketing campaign Fairadise in a sample of 19 individuals. The design of the study is therefore reception analysis with the help of four focus groups and thematic analysis to later identify patterns and themes in the gathered material. The theoretical approaches were collected from the field of media and communication and focused on public communication campaigns, public understanding of public communication campaigns as well as decoding of messages. The questions posed were; how is the Facebook campaign Fairadise received by the focus group participants? How do the participants read (decode) the campaign; dominant, negotiated or oppositional? And what assessments do the participants have regarding the visual versus textual information in the campaign? Previous research has shown that visual and emotional attributes are of great importance when it comes to interpreting messages about sustainable tourism and that rational information attributes are of less importance. The findings in this study agree with this previous research except when it comes to rational information.

The main purpose of this master's thesis is to investigate to what extent municipal politicians govern a selected public library. This means to clarify who determines the direction of the library and its services and in what way. It also involves examining the relationship between library staff and local politicians in the decision-making process. Which decisions are made by the politicians and which are left to the employees? The study is based on an investigation of a public library in a municipality over a period of ten years the 1990s.

Background: More focus has been placed towards autonomy when it comes to care and in special towards palliative care. The purpose with palliative care is to relieve and support at the end of the life. When the patient has difficulties to communicate to those around him due to his illness it is hard to preserve the patients right of self-determination. It is very important to consider the patient as autonomous during the course of the illness. Different alternatives have been developed to preserve the patient?s autonomy such as dedicate a deputy or plan the care of the patient in advance.

In agricultural educations you learn to use different economic planning tools, as basis for decision. The purpose and goal of this work has been to find out if economic planning tools are used by the farmers in Sweden. We choose to do an investigation through personal interviews, and used an inquiry to get as equivalent answers as possible from the farmers. This work contains a literature study with relevant facts about the questions that is brought up in the inquiry. This study of literature explains shortly some different calculation methods and bases for decision. It also contains useable information that is important to know before an investment. The questions that are asked to the farmers have focused on the use of calculation methods and economical planning tools.

From my own experience as a school counselor I have learned that the decision making processes in terms of supporting and helping the students is extremely hard and very individual. In different situations, a different approach between individuals is present. I thought about which factors effects the school counselor?s way of handling problematic situations. I soon realized that the individual has a great effect on the work itself.

Denna uppsats lyfter ut Graham Allisons tre teorier från boken Essence of decision och applicerar dessa på U 137-krisen. Krisen inträffade 1981 då en sovjetisk ubåt gick på grund utanför Karlskrona. Var och en av de tre teorierna är ursprungligen gjorda för att förklara beslutsfattandet under Kubakrisen utifrån olika perspektiv. Uppsatsen prövar de tre teorierna på U 137-krisen och utser den teori som bäst förklarar utrikespolitiskt agerande under krisen. Huvuddelen av uppsatsen beskriver de tre teorierna Rational actor model, Organizational Behavior samt Governmental Politics och applicerar dessa på U 137-krisen.

People are given better opportunities to participate in polity today. Democratic equality entails that all individuals are equal and therefore they should be included in the process of making the decisions. How can participation be defined and does it mean that having the possibility to participate means that people can influence the process of making the decisions in polity process?This paper focuses on participation and influence in polity and examine the relationship between having the possibility to participate and having the possibility to actually influence polity process on more local level. Therefore I have been examining the citizens? participation and influence in Helsingborg which is my case study.

The purpose of this thesis is to investigate how theoretical investment appraisal techniques are applied in an investment driven company, regarding investments in fixed assets. The aim is also to investigate on what grounds the choices of techniques are justified, and what consequences these choices have on the overall investment appraisal. The study is designed as a case study of Divisionen, a production unit of a market leading company in Sweden, which is kept anonymous in this thesis. The empirical data consists of interviews with company employees and internal documents, including decision support for seven approved investment projects. The interviewees were chosen based on their role in the investment decision making process.

The psychosocial work environment in hard professions is hardly studied and this study was implemented to observe port workers psychosocial work environment in ports of Västerås and Köping. There are two purposes with this study: firstly, to examine how ports of Västerås and Köping, Mälarhamnar AB, can improve and develop their business by using psychosocial methods. To do this, a questionnaire study and three interviews with workers were done and the results were used in a SWOT- analysis. Secondly, the aim is to be able to use the results and make a difference in the business development by adjusting the psychosocial work environment. The results show that the employees are happy at work and are happy with their work colleagues.

En förutsättning för att kunna förhindra att terrorattacker utförs är kunskap om de bakomliggande motiven och drivkrafterna. Om vi känner till de bakomliggande motiven och drivkrafterna finns det möjlighet att kunna påverka dessa faktorer och därigenom minska risken för nya terrorattacker. I den här studien undersöker jag omcollective action frames och rational choice teorin var för sig eller tillsammans kan förklara orsakerna till terrorism. Fram till idag har den strategiska modellen varit den mest använda teorin för att förklara orsaker till terrorism. Modellen utgår från rational choice teorin men har avgränsats till att enbart hantera politiska faktorer, vilket har kritiserats.Kritikerna menar att människors känslor har en betydelse för deras handlingar.

To be competitive in the corporate climate of today it is important to have effective logistic activities. A common resource within the internal logistics is forklift trucks, which are used to lift and transport material. It becomes more and more important to decide whether to buy, lease or rent the forklifts to obtain an optimal economic situation. Many companies have issues with internal pricing. It is difficult to price products and services correctly. It is common to price the overall instead of what it really costs.The purpose of the thesis is to present a model for the acquisition of forklifts for internal logistic operations, regarding financing and internal pricing, to obtain economic effectiveness and an optimal forklift fleet size. The study focused on a specific research question, and for this purpose interviews with experts were held, observations were made and a literature study was done.

The purpose of this study was to examine how five preschool managers are looking at theirleadership and what difficulties they see in their leading. To live up to my purpose I askedthe following research questions: Which parts in their mission do the five preschoolmanagers see as problematic in relation to the curriculum for preschool and the schoolsinspectorate quality investigation? How do the preschool managers describe their leader styleand leader ideals, and is their any difference between the two of them?The method of this study was qualitative interviews with five preschool managers. Theresults that I found was that the most of the preschool managers see their leadership as coproduced(like in Ludvigssons research 2009) with the teachers and that the preschoolmanagers often find other difficulties in their mission compare to the quality investigation(School inspectorate 2012). I also found that three of the five preschool managers thoughtthat they weren?t present enough in the preschools because of their many tasks.When I tried to classify the preschool managers leader style I found that they vary betweendemocratic and authoritarian leader style in decision-making like in Tennenbaum andSchmidt?s (1973, p.

The aim of this study is to provide a comprehensive overview of C?ronis beeswax varnish by Lefranc & Bourgeois; its contents, aging properties, solubility, and possible removal methods, with G?teborgs Konstmuseum?s ?Gothenburg Museum of Art? collection as the stud??s material? The purpose of the study is to provide a basis for decision-making regarding the treatment of works treated with C?ronis wax varnish. The study is based on contemporary conservation theory and interpretation-based decision-making and utilizes FTIR, microscopy, and solubility tests to examine the properties of the varnish. The study shows that C?ronis does not appear to be harmful to the treated works and has retained its solubility properties and transparency over time.

Political exit from governments is an unusual phenomenon within Swedish politics. The purpose of this essay is, from an ethical perspective, to particularize, understand and analyze the actions of the Swedish minister of defence, Mikael Odenberg, in his decision to exit the government in September 2007. We will put light on the ethical conflict Odenberg apprehended, the courses of actions and finally his ability to solve the ethical dilemma. The conclusion is that the case of Odenberg involves several dimensions of the conflict, associated with a succession of different loyalties. Odenberg were in two minds whether to act up to his own conviction or be in sympathy with the government.

Throughout the years more and more charitable organisations have appeared and the competition between them has increased. This has forced the charities to use more marketing strategies in their work in order to strengthen their competitiveness. Research in philanthropy in terms of economy and marketing has been neglected in Sweden and the research that is done today is mainly focused on why individuals donate to charity. A donation, according to the writers of this thesis, has been seen as an economical activity and can therefore be explained and understood through economical models and theories. This thesis aims to see how a contributor to charity makes the decision to donate money, consequently see how the donation decision process actually works from a theoretical model of a buying decision process from marketing literature. The purpose of this thesis is therefore to from a buying decision process concerning products describe the donation decision process for contributors to charity. By achieving this purpose the writers aim to compare if a donation decision process go through certain steps similar to a buying decision process.