Celebrity endorsement has been a popular advertising strategy all over the world for the past few years. The purpose of this thesis was to find out why companies choose celebrity endorsement as advertising strategy and how the celebrity endorsement process appeared in companies. We choose to interview two companies in the retail business and the interviews were conducted with the marketing managers for each company. This study provided that companies utilize celebrity endorsement to increase their sales, and it is important that the whole company is in the celebrity endorsement process discussion before the company choose which celebrity they will work with. .

This thesis examines the ideological implications of an emerging shift in human rights-issues regarding information. As Intellectual Property becomes increasingly important to the economy of developed nations previously commonly owned or unprotected information runs a real risk of becoming privatized. The World Trade Organization and its binding agreements GATS and TRIPS are subjected to a critical ideology-analysis, with special efforts to elucidate possible effects on the public service realm and its commitment as provider of free information as a human right. The result suggests that not only does a threat to information as such a right exist, but that its ideological basis however seemingly rooted in a liberal/neoliberal context actually in its express views on information deviates from liberal/neoliberal theory in many ways, and that there are theoretical inconsistencies in that same ideology..

AbstractComing to new job is not that easy, sometimes the feeling of insecurity appears. Working for recruitment agencies includes constant changes of colleagues and places of work and at the same time one has two different managers. Who does the individual turn to when problems occur and who do the employed see as his/her manager? Why do people search for work in recruitment agencies? How does it feel not having a fixed place of work or colleagues and how do the aspects of this affect the employed psychosocial work environment? This is a few questions asked when we tried to find answers on the employed feelings about his/hers psychosocial work environment in a recruitment agency. The purpose of this study was to find a deeper understanding on employees working in a recruitment agency experiences their psychosocial work environment on the basis of social support, demands and control.

In connection with the property crises in many countries, caused by the financial crises, people are now more aware of the risks involved in poor property-investments. The unusually cold winters along with extreme prices of electricity in Sweden in recent years has also contributed to increased interest in energy-efficient buildings.The process of developing a modern family home in Kiruna, Sweden is presented the first part of this paper. The house has been designed to withstand very high stresses from snow, low energy consumption as well as a high standard of living comfort. Aspects of the house covered here involves everything from construction, heating and ventilation to sanitation. Each of these areas is presented based on their underlying, scientific methods or theories.

There is a relationship between confidence in management and personnel satisfaction. The personnel?s confidence in management can be seen as a fundamental tool which is needed to ensure the success of the organizations mandate. This study investigates how management works to create and maintain confidence. The conditions that management has for building confidence are explored, as well as the significance of leadership in the building of confidence.

Kunskap som en av de viktigaste resurserna är väl uppmärksammad hos organisationer, men vad kunskap är och hur kunskapen sprids är inte lika självklart. För att skapa mer förståelse, intervjuade vi anställda som via sitt jobb har spenderat en viss tid utomlands. Syftet med vår studie är att undersöka dels vilka kunskaper respondenterna fått från vistelsen, dels vilka kanaler de har haft tillgång till efter hemkomsten för att kunna sprida kunskaperna vidare. Studien visar att respondenterna har fått många nya kunskaper och haft tillgång till flera olika kanaler. Det finns hinder som lett till att kanalerna inte använts på bästa möjliga sätt för att sprida kunskaperna vidare till deras kollegor..

Modern forest owners are very familiar with forest management and forest economics. Therefore they have high demands for quality in forest operations. Guarantee of quality in the shape of self-checking activities is an important tool to guarantee a well managed forestry operation. To meet the forest owners? demands on guarantee of quality and the entrepreneurs wish of an easy method for self-checking, the forest owners association, Södra skogsägarna, has developed a new method for thinning inventory. The purpose of this study is to evaluate the method that is used for self-checking and to find ways to develop and improve of the method. The data has been collected by inventory in a number of stands with circle-area survey and with strip survey, which is method that is used for self-checking. The results show that the strip survey does not diverge more than ±10 % in measuring values of basal area, number of stems, roads share, thinning quotient, outtake of basal area and total volume compared to circle-area survey.

In this Bachelor thesis an animal bone material from Västergarn parish is analyzed and discussed. The purpose of this thesis is to gain more knowledge about the Viking Age/Early Medieval Västergarn. Västergarn has a few remains from former days which have been discussed throughout the years and are still a bit of a mystery for archaeologists. The main focus is to inquire into whether Västergarn was an urban, complex society or a rural settlement. This will be done by studying the animal husbandry from the property of Snauvalds 1:2.

Det finns idag en trend i viljan att investera i samhällsfastigheter, det vill säga fastigheter där olika typer av samhällsservice bedrivs. Fördelen med denna typ av investeringar är att ägarna kan teckna långa hyresavtal med kommuner, landsting och staten som hyresgäst, vilket ger säkra kassaflöden i och med låg vakansrisk. Investeringsmarknaden för samhällsfastigheter är relativt ny för privata aktörer då dessa fastigheter tidigare ägdes i princip uteslutande av kommun och landsting, men som idag av olika anledningar valt att sälja och istället hyra tillbaka fastigheten av specialiserade fastighetsägare. Studien syftar till att identifiera de osäkerheter/risker som existerar vid investeringar i samt förvaltande av samhällsfastigheter och främst vårdfastigheter i Sverige. Genom att intervjua aktörer som deltagit i tre studerade transaktioner av vårdfastigheter från 2011 har en investeringskalkyl samt en känslighetsanalys utformats och legat till grund för de slutsatser som dragits.Att investera i samhällsfastigheter har visat sig vara en relativt stabil och säker investering, då de långa kontraktens driftnetton bidrar till att investeringen kan räknas hem redan under första kontraktstiden. Dock med antagande om att inga oväntade kostnader uppstår.

The purpose of this thesis was to describe how service producing IT- companies handles their internal marketing. We wanted to understand how management deal with internal marketing activities and how different companies create a working environment to encourage employees to motivation and well-being. To be able to find out we did a case study on a service producing IT-company. Two personal interviews were done with two of the managers. Our empirical research showed that the company used internal marketing on a daily basis.

AbstractEnglish title: Outsourcing of operation and maintenance -An interview study about newly reconstituted housing cooperatives motives for outsourcing of operation and maintenance. Swedish title: Outsourcing av drift och underha?ll -En intervjustudie av nyligen ombildade bostadsra?ttsfo?reningars motiv till outsourcing av drift och underha?ll.Authors: Jonas Lindquist & Carl Melin Published (year): Spring 2013 Tutor: Sven-Ola Carlsson Examinator: Marita BlomqvistBackground: Now days there are no questions for organizations about if they will outsource parts of their business. It is rather a question about what should be outsourced. In terms of organizations our found theory tells what is being outsourced is everything that does not belong to the organization?s core business, such as supporting functions.

Handledning och dess effekter har tidigare belysts inom såväl utbildnings- som yrkesprofessionella sammanhang. Handledning innebär reflektion över personligt upplevda arbetsrelaterade situationer och tidigare forskning inom området har visat att handledning kan stimulera till professionell och personlig utveckling. Vid bearbetandet av reflektioner i handledningen kan Orlandos omvårdnadsteori utgöra en lämplig grund. Teorin är en interaktionsteori, vilket innebär reflektion över vad som händer i det enskilda mötet mellan sjuksköterska-patient och den grundar sig på frågor som berör upplevelse, tanke, känsla och handling. Reflektion är ett centralt begrepp även i handledningsprocessen och likartade frågor bearbetas i mötet mellan handledare-handledda och kan väckas i mötet mellan chefmedarbetare. Syftet med detta arbete var att belysa huruvida handledning kan utgöra ett redskap som stärker och utvecklar ledarskapet hos första linjens chefer.

Executive SummaryThis final thesis has examined the effects of an increased centralization and better coord­in­ation of the distribution logistics at ABB in Västerås. The company is today strongly decent­ralized and there is a minimum of collaboration between the 20 business units. This is why the questions were raised; how could the business units coordinate outbound logistic activities and what effects would that provide. The obj­ect­ive of this final thesis is to provide basic data for a future decision-making which desc­r­ibe these effects.The report has mapped out the factors that are important to ABB in an evaluation of their logistic activities and how the outbound logistics work today. The four factors are cost efficiency, delivery service, environmental impact and logistics capability.

Motivation är en viktig del inom en organisation, att ha en motiverad och engageradarbetsplats är väsentligt för att skapa positiva resultat. Idag står generation Y och knackarpå arbetsmarknadens dörr intensivare än någonsin, därför är det viktigt för managers ochchefer att ha ett kunnande på hur denna grupp människor fungerar och hur det är möjligtatt få dem att presentera på allra högsta nivå. Denna komplexa grupp människor är denbäst utbildade generationen någonsin, men saknar erfarenhet ute i arbetslivet. Derasattityd och etik skiljer sig från föregående generationer, på grund av detta krävs det nyametoder, nya strategier och ett nytt tankesätt från landets managers och chefer. Syftenmed denna studie är att undersöka hur organisationer i banksektorn anpassar sittmanagement för generation Y.Denna studie har ett induktivt närmande, med ett undersökande tillvägagångssätt.

AbstractTitelEffektmätning av ett utbildningsprogram ? genom lärande utvärderingEngelsk titelEffect Measurement of a Training Program ? through Learning by EvaluatingHandledareLars HolmstrandExaminatorMagnus SöderströmDatumJuni 2011Antal sidor77Nyckelordutvärdering, lärande, effektmätning, lärande utvärdering, formativ utvärderingKeywordsevaluation, learning, effect measurement, learning by evaluating, formative evaluationThe aim of this study was to investigate which effects a competence development effort has had on individuals and group, as well as in which way formative elements of evaluation possibly could have contributed to learning. The target group of the study was employees (eleven), their managers (seven) as well as co-ordinators (two) of a maintenance department at a nuclear power plant. The training program lasted from December 2009 to May 2010. The study was in progress as of September 2009 when a decision was made at the maintenance department?s training board to carry out the evaluation.