Intern marknadsföring - i ett tjänsteproducerande IT-företag
The purpose of this thesis was to describe how service producing IT- companies handles their internal marketing. We wanted to understand how management deal with internal marketing activities and how different companies create a working environment to encourage employees to motivation and well-being. To be able to find out we did a case study on a service producing IT-company. Two personal interviews were done with two of the managers. Our empirical research showed that the company used internal marketing on a daily basis. Some of the internal marketing activities used were rewards, education and participation. The company also tried to create an organisation with few hierarchical levels in which the information could flow.