Relationsmarknadsföring är ett perspektiv på företagande som, i motsats till transaktionsmarknadsföring, syftar till att etablera starka relationer mellan de involverade parterna. Perspektivet innebär att samtliga organisatoriska delar betraktas med ett relationstänk, det vill säga att även aktiviteter så som fakturering och back-office procedurer utförs med relationen i fokus. Begreppet har sin grund i en B2C-kontext, men har även fått fäste i en B2B-kontext. Syftet med relationsmarknadsföring i en B2B-kontext är att skapa tillfredsställande relationer mellan företag, med syfte att resultera i lojalitet. Lojalitet i sin tur, bidrar till ett högre brand equity som är ett varumärkes immateriella värde vilken har sin grund i en B2C-kontext.

Background: Mass customization has been identified as a competitive business strategy by both companies and academics because of its ability to incorporate the voice of the customer into companies? products and services. Although mass customization may sound appealing, the strategic concept is still developing and firms adopting this business strategy face several challenges. Production concerns are of high relevance since mass customization implies a high level of customer involvement in the product design. Since the areas are closely linked it is reasonable to ask how a mass customization strategy affects production concerns.

Relationsmarknadsföring är ett perspektiv på företagande som, i motsats till transaktionsmarknadsföring, syftar till att etablera starka relationer mellan de involverade parterna. Perspektivet innebär att samtliga organisatoriska delar betraktas med ett relationstänk, det vill säga att även aktiviteter så som fakturering och back-office procedurer utförs med relationen i fokus. Begreppet har sin grund i en B2C-kontext, men har även fått fäste i en B2B-kontext. Syftet med relationsmarknadsföring i en B2B-kontext är att skapa tillfredsställande relationer mellan företag, med syfte att resultera i lojalitet. Lojalitet i sin tur, bidrar till ett högre brand equity som är ett varumärkes immateriella värde vilken har sin grund i en B2C-kontext.

This essay is about how organizations reveal their employees in the annual report. The purpose of this paper is to examine the extent to which organizations reveals their employees in the annual report, and the purpose has three questions: How do the organizations present their employees in the annual report? What do they choose to report? What motives lies behind?The problem today is that organizations can´t account the employees as assets, they can only be accounted as an expense in the income statement. This can lead to that stakeholders can´t convey an organization's "true" value.With a combination study, we examined how organizations certified by Investors in People presents the employees in their annual reports. In the framework, we have, among other things dealt with personnel mandatory disclosure in the Annual Account Act, the difference between private- and public sectors accounting.

Swedish school system is today victim of facing competition. Today sees the school leadership the students like customers whom they depend to operate their school. But I have asked myself, what will be the new students see and how much this spectacle in both money and time that project will cost for the municipality and school teachers. The question is if whether the school will be better when the competition becomes school or just better marketed? I'm interested in how clearly ideologies emerge in schools brochures if we study them at critically and analytically way.

Co-branding är samarbetet mellan två företag som utmynnar i en ny, unik produkt, där kopplingen mellan varumärkena samt gemensam marknadsföring från samarbetsföretagen leder till positiva synergieffekter. Intresset för marknadsföringsstrategin co-branding har ökat i takt med globaliseringen då företagens varumärke riskerar att försvinna i mängden av konkurrerande varumärken och på så sätt förlora viktiga marknadsandelar och varumärkeskännedom.Denna studie ämnar dels öka kunskapen om fenomenet co-branding samt för vilka skäl denna strategi kan vara lämplig att använda och dels hjälpa företag att utröna vilka som kan vara de kritiska framgångsfaktorerna, alltså de absolut viktigaste variablerna för att deras co-brand ska lyckas på marknaden. Vi har intervjuat tre fallföretag inom den svenska modebranschen för att undersöka vilka deras skäl till cobranding är och vilka de kritiska framgångsfaktorerna för dessa samarbeten är. Dessa företag har samtliga genomfört co-branding under de senaste tre åren. Resultatet av studien visar att skälen till co-branding kan vara att skapa en trovärdig varumärkesbreddning, försvara sig mot konkurrenter samt skapa en förhöjd uppfattad kvalitet för konsumenten något som möjliggör prispremium.

Reading spaceFurniture for reading for the new city library of GöteborgThe main purpose of my project has been to inspire people to read books at the library. I wanted to create something very site specific and chose a room on the second floor of the new city library to work with. To be able to relax, feel inspired and to concentrate on reading, the visitors of the library need to experience a sense of security. My solution to the different conditions or problems in the room and the needs I identified is a seat hanging inside a frame. When sitting down in the seat, the frame is low enough to see over but it is still experienced as a private spatiality.

I uppsatsen beskrivs riskkapitalisters investeringskriterier och om de skulle tillämpas på lantbruksnäringen. Bakgrunden till arbetet är att belåningsgraden i den svenska lantbruksnäringen har ökat kraftigt de senaste åren. Utvecklingen har lett till att finansiering av lantbruksföretag blivit en allt viktigare strategisk fråga. Ett sätt för lantbruksföretag att finansiera sig kan i framtiden vara via riskkapital. Det eftersom riskkapital historiskt sett har bidragit med både kapital och kompetens till svenska företag.

This work is a GIS study of fishing rights distribution between different categories of ownersand properties in the Stockholm Archipelago. The purpose was to create basic data used toestablish fishing laws and restrictions within the Stockholm County.Stockholm?s archipelago consists of a unique environment and is the natural life andreproduction environment for ? of Sweden?s reproducing fish species. The increasingpressure from fishing, tourism and weekend population increases the need for an efficientfishing administration to prevent impoverishment and to ensure the biological diversity inSwedish fishing waters. There is an increasing need to review fishing administrationmethodologies, as well as studying the categories of ownership and properties located insensitive areas and areas influenced by physical disturbances in order to establish effectivelaws and restrictions.The Swedish fishing rights for an area are currently not connected to the ownership of theproperty to which it belongs.

Around the year 2007, several news segments appeared in the Swedish media with focus on the social website Facebook. At the time, an increasing number of people in Sweden started to join the social platform and accepted the terms of contract to get access of the website, without further consideration of what they were agreeing to. This resulted in some private individuals felt violated when it turned out that major points of the contract entail that user?s private information, photos, videos and other publications that was shared on the website, were considered property of Facebook cooperation. Even though this incident made users more aware of what they should, and should not publish on the website, the episode did not result in users closing there accounts on Facebook.

Interest for Mutual funds has been enormous in Sweden and since 1970 has savings increased from 300 million SEK to about 900 billion SEK. An important reason for this increasing is the strong development of the stock markets has got and, the impairment of the public pension and the increasing of necessity of the private saving..

Syftet var att kartlägga arbetstillfredsställelsen hos chefer i svensk äldreomsorg samt undersöka om det fanns några skillnader mellan chefer i privat och offentlig verksamhet. En rikstäckande webbenkätundersökning (N=104) genomfördes. Denna genererade både kvantitativ och kvalitativ data. Cheferna som sammantagen grupp visar på en förhållandevis hög arbetstillfredsställelse. Resultatet visade dock att det fanns signifikanta skillnader mellan privata och offentliga chefer vad gäller arbetstillfredsställelse. En högre grad av arbetstillfredsställelse kunde utläsas bland cheferna inom den privata sektorn.

Den allvarsamma leken (1912) by Hjalmar Söderberg has been regarded as one of the greatest love novels of Swedish literature. The story about Arvid Stjärnblom and Lydia Stille and their extramarital love is marked by timeless universality.In this essay, I will examine this notion of love as a prediscursive value, by means pro¬vided by foremost poststructuralist theory. With Derrida?s conception of deconstruction, the analysis will reveal the constructedness of the true love in Söderbergs novel. Examinating typi¬cal logocentric binarisms the essay will show that the notion of true love is constituting a term in an oppositional relation with, in this specific case, the marriage sanctioned by society.

This essay will explain the effects of decentralisation, and what impact it has on the efficiency to create a better integration for immigrants on the Swedish labour market. Examples of literature that has been examined are Marcus Gossas and Jon Pierre. From these authors, I have been trying to explain the relationship between decentralisation, cooperation and efficiency.Since the end of the Second World War until the middle of 1980, Sweden mostly received labour immigrant. Since then, the immigrant pattern has changed to consist of mostly refugees. Changed immigration patterns together with increasing debts for the Swedish government has lead to decentralisation and cooperation between public authorities has therefore become a target to reach better efficiency.

During half a century the society has been changed from an industrial to knowledge-driven society. Industry companies have standardized requirements and companies that works with development in production has unique qualifications. The public employment office was created during a time that each tailored to then general requirements were dominating and the adaptation average appropriate worker and appropriate work where general. When the monopoly was stopped, crew companies begun to settle down on the market that flexibly adapt themselves to carried out now specialized needs that require sophisticated adaptation average work and job seekers. Companies lose the confidence for the public employment office and politicians threaten the organization with big closure.