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3232 Uppsatser om Point of purchase - Sida 32 av 216

Boken som aldrig tar slut En undersökning om urval och inköp av kulturtidskrifter på folkbibliotek.

The purpose of this Masters Thesis is to explore the process of selection that librarians face when selecting and acquiring cultural magazines to public libraries. The methods used are qualitative interviews and literary studies. A brief review is given of acquisition policies at public libraries and of cultural magazines and the important role they play in public libraries. Five interviews have been made at five public libraries to find out what factors affect the process of selection when it comes to cultural magazines. Two theories are used as a basis for the analysis of the result of the interviews and literary studies.

Dockteater som mediering : En handgjord handling

The aim of this study was to shed light on the phenomenon of sex purchase amongst men from the perspective of professionals working at KAST*. Our main research questions concerned who the sex-purchasing men are, what their incentives are and furthermore how the professionals depict their work with these clients. In order to examine this we conducted three qualitative research interviews. The theoretical framework used to examine our results consisted of social constructivism and professional acting space. Main results show, contrary to research, that the ?typical? sex buyer does not exist, nor do specific motives.

Har forskningen om internationella relationer någon praktisk betydelse? : En studie om idémakt i utrikespolitik

The aim of this paper is to get a deeper understanding if research about international relations has any practical meaning. The main focal point is about the importance of the scholar idea soft power, and its meaning on foreign policy actions through expressions. A quantity and quality method is used. The point of the main theory that concerns international relations takes a rationalistic perspective, and expands it to the notion that ides can have an impact on policy outcomes. Three different types of research utilization can be traced to determine in which way an idea is getting implemented.

Betjäningskostnader i olika distributionskanaler: En fallstudie av ett svenskt bokförlag

In a time of economic turmoil and financial crisis profitability matters rise higher and higher on company agendas. Many companies are pressured to find profitability to avoid layoffs or even bankruptcy. Profitability essentially depends on the margin on the product or service sold and the costs associated with selling these products or services and hence these areas are of vital importance if companies are to improve profitability. Previous research has focused, for the most part, on product profitability while customer profitability has received less attention. This study is based on a case study of a Swedish publishing house and aims to investigate how the company?s Cost-to-Serve varies between its distribution channels.

Se inte ner på golvmarknadsföring! - En kvantitativ studie om effekter av golvmarknadsföring i köpcentrummiljöer

Shopping malls have been growing in numbers during the last few decades. As an effect, consumers are increasingly placing a greater amount of their purchases under one roof. The problem is that stores within these malls have to fight for the consumers' attention in competition with all the other stores. Thus, making consumers noticing their store is critical for success. Creating attention through floor advertising could be a potential way of doing so.

Positiv särbehandling och kvotering

The purpose of the essay is to investigate SVT: s (Swedish Television) attitude to allocation of quotes and preferential treatment. In Sweden there is only one law, which allows preferential treatment ? the law of equal opportunities. This law prohibits discrimination between women and men. The profession of camera operator and editor have been viewed as masculine in accordance to heavy lifting and high technology, this considering being hindrance to women.

 Offentlig upphandling av anläggningsarbeten enligt lagen om offentlig upphandling LOU

This report is written in cooperation with Eskilstuna municipality public administration for urban planning. The reports purpose is to look into how other public authorities carry out public purchase of consultants and entrepreneurs in the urban planning area. The goal is to come up with suggestions of how Eskilstuna municipality public administration for urban planning can improve its purchasing process in this field in order to minimize the risk where a consultant or entrepreneur files an appeal against the decision of awarding a contract to another rival. The appeal can be filed to the county administrative court.The public administration for urban planning can do its purchases through the model of "lowest price" or "economically most favorable" for them. When using "economically most favorable", the department can value a number of soft parameters by giving them points and the offer which gets most points can be rewarded the right to sign a contract.

Flickor och elektroniska spel: Fokusgruppintervjuer med flickor om deras syn på och användning av elektroniska spel

The aim of this Masters thesis is to examine what part and importance electronic games play in the life of girls, how the girls use electronic games and what the girls think and say about their use of electronic games. We also intend to examine what girls have to say about electronic games at the public library. Our attempt is to illuminate and bring knowledge to those who work within the library with the selection, purchase and conveyance of electronic games. Method used in the survey is focusgroup-interviews with girls in the age between 12-14 years in three different schools. The findings are related to four different perspectives, theory of child development, from a gender perspective, theories of understanding how young people use computer games and theories to understand the purpose of public libraries.

Fastighetsmäklares icke-verbala kommunikation

Background: During a house demonstration a real estate agent have the chance to make new contacts which is of big importance to spread the word about the agency and keep up with the competition. If the realtor makes a good impression on the customers, it increases the chance for making the customers return to the same realtor when time comes to sell their own house. The interpretation of this non-verbal communication has been shown to have a fundamental effect on the participant?s perception of the encounter. This makes the study aim regards investigating which non-verbal signals a real estate agent express.Purpose: This study has a two-parted purpose whereas the first part intends to point out similarities and differences in a realtor?s non-verbal communication.

Modeller för utvärdering av set-up för återvinning av lastlister inom IKEA

Reverse logistics is getting more and more attention both from companies and the public. It is an area with the possibility for companies to do good in the eyes of the public. This work focus on the return system of a one-way handling material called the loading ledge. The loading ledge is developed by IKEA as a substitute for the EUR-pallet in transports from suppliers with a long distance and even flow and in transports from suppliers with short distance and uneven flow. The loading ledge is made out of 100 % recyclable plastic.The purpose of this work is to find the most efficient set-up for recycling of loading ledges within IKEA on a European level from a transport and handling point of view considering aspects like cost, environment, time and, from an administrative point of view, user-friendliness.Who will the participants of the set-up be, where will they be located, which transports are needed and which income and costs does the set-up generate, are questions that will be answered.

Fastighetsmäklartjänster på nätet : en fallstudie av Adirekta, A-mäklarna och HemOnline

To purchase a house or an apartment is often one of the major personal financial commitments for a person. In 2005, 84% of the homeowners sold their homes using a estate agency. During 2006 several new opportunities appeared on the market, giving the homeowners more of a choice in what way to sell their homes. Media describes the alternatives in general ?as the agents on the Internet?.

Kurslitteraturdilemmat. En undersökning av hur universitetsstudenter söker sig fram till och får tag på sin kurslitteratur.

This master?s thesis investigates in which ways students seek out and access their textbooks and how they use their university?s library in this process. Data is collected through interviews from six students several semesters into their studies at the University of Stockholm. For the interviews two students each were selected from the fields of law, economics and humanities. The empirical findings were analyzed using T.D Wilson?s model of information behavior (1997).

Objektdetektering i SAR- och IR-bilder

This report treats detection in IR-pictures taken from airplanes over the ground. The detection is divided in two parts. First there is a detection with filterkernels with the task to point on targets and objects that look like targets. The second part is a discriminator that demands more calculations and has the task to sort out the false alarms from the discriminator. Both the detector and the discriminator contain thresholds thats been trained from trainingsets of data.

Förslitning av fräsverktyg

Sweden is dependent on secure sea transport. Shorter disruption of imports of fuel and crude oil can be managed with an emergency stock, but a prolonged halt in imports creates problems. For industry, the vulnerability is greater. Fragmented production chains in combination with expenditure reductions in inventory causes a dependency on proper transport of intermediate goods in the manufacturing industry. A lengthy disruption thus involves disruption of production for both domestic consumption and for export goods containing imported parts.In order to secure shipping routes with a limited number of vessels, Mine Counter Measures (MCM) capacity is required, and according to the Armed Forces, developed with new sensors and autonomous vehicles.

Posthumanism i förhållande till digitala spel

Detta kandidatarbete undersöker hur digitala spel kan skapas med någon annans synsätt. Vi ville se vad som hände om vi försökte göra spel på ett posthumanistiskt sätt och om detta hade förändrat något. Det har uppkommit speciella möjligheter och konsekvenser under processen, det har även dykt upp frågor. En av dessa frågor är hur skapandet av varelser inom digitala spel kan utföras. Likväl har det under projektet skett diskussioner och tester runt hur ett verktyg för detta ändamål skulle kunna fungera.

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