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3232 Uppsatser om Point of purchase - Sida 33 av 216

Kundrelationsarbete i den industriella försäljningsprocessen

The purpose of this thesis was to examine how the build-up of customer relations can be characterized at the end of the industrial selling process and how companies engage their cross-functional selling teams into this relationship building effort. Through a case study of Omega, a multinational company engaged in the selling of products of an industrial character, it was revealed that the build-up and maintaining of the customer relationship is of acute importance, as it presents the company with a window of opportunities. Through its relationship with the customer the company can be able to sell other products, which are related to the original purchase made by the customer. For the company?s competitors the established relationship might also serve as a barrier when attempting to enter the market or increase market share.

Förutsättningar att utforma stationsbatterier i vattenkraftverk med Li-jonteknik

In hydropower plants it is necessary to always have local power supply. Therefore, the plants are equipped with batteries as stationary back up power. Vattenfall Vattenkraft is using lead acid batteries but has been investigating alternatives to replace them. The aim of this study is to investigate the potential of using Li-ion technology as back up power.The study showed that Li-ion batteries have many qualities. The Li-ion technology will decrease the space and maintenance demand.

Materialdistribution i ett tillverkningsföretag : en fallstudie av PartAB

The purpose of this project is to study Partab's material distribution process, furthermore identify critical problem areas within the company. Further the aim is to provide suggestions to new work procedures regarding material distribution and related processes. Appropriate literature has been used as a support in this process. The main goal of a commercial company is to generate cash flow, and maximize the return on investment. Streamlining material supply and the use of material is a part of this process. Virum and Persson define logistics as: "Logistics is the approach and principles founding the process of planning, development, coordination, organisation, management, and control of material distribution from supplier to user".

Identitet, skog, fjäll och ren i Härjedalen : ur ett samiskt perspektiv

This paper examines how nature is understood in the province of Ha?rjedalen by the sami population of the area, through interviews with three informers and photographs taken by the author. Pictures and answers point in the direction that much of nature is understood through the reindeer, the most important key symbol of the reindeer herding part of the sami people and their kin..

Problemet bakom den svaga responsen av K2-regelverket : utifrån ett organisationsteoretiskt perspektiv

This study intends to explain the problem with the implementation of new Swedish accounting rules called K2. The rules are simplifications of the general accounting rules and the purpose is to make it easier for small companies to account. Despite this, few small companies have adopted the rules. This study seeks to explain the weak response to the K2-rules using institutional theory.The research objects of this study are Burger King, McDonald?s and two audits and accountants.

Att ha och inte ha: En studie kring bibliotekariers värderingar och urvalskriterier för spelfilm på bibliotek

This Masters thesis concerns feature film services in Swedish public libraries. We have investigated the opinion of eight librarians concerning values and criteria for selection as regards film. The theory chosen comes from varied disciplines, for example sociology, adapted to our subject. The most important theories are Antonio Gramscis idea of hegemony, Herbert J. Gans concept of taste cultures and Carl Gustav Johannsens discussion about quality.

Konsten att förutspå konjunkturen - Hur användbara är enkätbaserade snabbindikatorer?

Foreseeing future changes in economic activity is of up most importance to a wide array of actors. The time lag in the presentation of official GDP statistics means that to somewhat accurately capture a tendency of where the business cycle is heading one need turn to qualitative sentiment indicators such as Purchasing Managers? Index (PMI) and official sentiment indicators for valuable clues. This thesis uses in-sample and out-of-sample methods to evaluate how well PMI and official Business Tendency Surveys (BTS) in Sweden and Denmark fair against the year-on-year growth rate of industrial production. Moreover, various Swedish regional sentiment indicators get examined and a case study of the indicator for the Öresund region is performed.

Undersökning av avfallshanteringssystem : För ett nyexploaterat område i Ekhagen, Jönköping

Outside of many Swedish households today, you will find a typical green wastecontainer. This container has not changed since its introduction, despitecomplaints about foul-smelling and its impractical system. Even if the system usedtoday, still is the most optimal choice, there is a lot of newly developedalternatives out there.Its purpose is to get a broader perspective on how a waste management systemcan be developed into a working, land efficiently and aesthetically pleasing systemof humans and the environment in a small residential area.The authors treat the residential area of Jära, Ekhagen, in Jönköping, which ismanaged by JM AB as a problem area in regards to waste management.The issues raised by the authors are the different waste management systems usedin the corresponding areas of the world, how to apply technical andenvironmental as well as the waste management facilities from financial aspects.In the process, the methods used were literature reviews, case studies and aninterview. The case study was done through a modeling of waste managementsystems in the area Jära and an interview was conducted with the company Envacworking with vacuum systems. Studies have been made by different systems n theareas around the world.The results show that using directives and guidance will reduce the environmentalimpact done without replacing the traditional system.

Historieundervisning och digital teknik : Hur historielärare arbetar med digital teknik, historiemedvetande och historisk empati inom undervisningen under 2011.

This essay takes its starting point in the research on digital technology and theories on learning to apply the research on history teaching. The theories on learning from Illeris and Selander are used to find out how the digital technology should be used in upper secondary school, since there is no extensive research on how the new technology should be used in upper secondary school. From that point the essay?s primary goal is to investigate how teachers use digital technology, if they choose a particular study field while working with the technology. Furthermore it investigates whether or not the technology is an appropriate mode of operation when developing abilities such as historical consciousness and historical empathy.

Kriterier för säkra betaltjänster på nätet

This report has a purpose to identify the payment methods available for e-commerce, tosee if they fulfill certain requirements. By investigating thirty of the most popular webshops, a few primary services have been found and revised. Security requirements fore-payment systems include authentication, non-repudiation, integrity and confidentiality.Other requirements considered to be important are usability, flexibility, affordability,reliability, availability, speed of transaction and interoperability. Advantages and disadvantageshave been identified to see if the services fulfill the requirements. Also surveysof consumer payment habits have been investigated to identify the factors of decisive importanceto the usage of payment services.

"Imse vimse spindel klättrar upp igen" : En studie av åtta lärares erfarenheter av att arbeta med att utveckla elevers läsförståelse

My point of origin concerning this thesis was an interest for how school may develop students? reading comprehension. International surveys show that the results for Swedish students? performance regarding reading comprehension have declined and the current curriculum, Lgr-11, emphasizes the importance of incorporating this into all school subjects. The special teacher education programme has raised the awareness concerning the importance of including the students and that learning is achieved in an interactive setting.

Fetisch, mode, performativitet : en studie av relationen mellan kropp och estetik

For centuries, the human body has been used as a mean to project the norms, moral values and aesthetic preferences that exist throughout society. It has been controlled through constrictive fashion, family and social virtues and through how we perceive gender and sexuality. This essay strives to show, not only how the body and the aesthetic values coexist, but also how they work together and influence each other, with the body as the aesthetic medium. To do this, Michel Foucault?s writings of sexuality and his theories on morality and discipline, as well as Judith Butler?s works on normativity and performativity are being used.

Obehörig vinst

Unjustified enrichment is used as legal basis when a part claims compensation. Unjustified enrichment can be illustrated as: (A) made a profit on someone else?s loss (B) and if the profit is"unjustified"and has"no legal basis"it shall be returned, which then make it possible for B to claim compensation from A referring to the profit. B has in this case lost something that he owns. To be able to claim A for compensation must the loss of B also be a benefit for A.

Apor i fruktdisken!: eller påverkan av icke-musikaliska ljud inom detaljhandeln

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

ÄPPLEN OCH PÄRON: Varför PR och reklam inte kan mätas på samma sätt

Inspired by the current debate over the effectiveness of Public Relations (PR), the authors of the following thesis have sought to analyze how PR and advertising differ in terms of how they affect consumers. The subject of the thesis was chosen due to the lacking knowledge of how PR shapes consumer attitudes and intentions. The authors wish to upset the institutionalized myths which dominate in the PR-business. One example of such a myth is that the effectiveness of PR can be measured by the number of press releases an activity produces and that PR?s superiority over advertising is due to its higher trustworthiness.

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