Fastighetsmäklartjänster på nätet
en fallstudie av Adirekta, A-mäklarna och HemOnline
To purchase a house or an apartment is often one of the major personal financial commitments for a person. In 2005, 84% of the homeowners sold their homes using a estate agency. During 2006 several new opportunities appeared on the market, giving the homeowners more of a choice in what way to sell their homes. Media describes the alternatives in general ?as the agents on the Internet?. Estate agencies have for at least ten years offered their services over the Internet but during 2006 the Internet services increased and were established. It is a fact the homeowner can decrease the cost of selling the home if the person is willing and able to spend the time and effort involved.The aim of my thesis is to describe and compare traditional estate agencies and the services offered over the Internet and how the homeowner will benefit the most. I have studied three different agencies, Adirekta, A-mäklarna and HemOnline. I have conducted interviews over the telephone, comparing their similarities and differences and in what way their services are of help or not.The thesis will give at hand that the most significant differences is concerning the price. The absence of a estate agent will reduce the cost but also complicate other matters. There are real advantages but also disadvantages. The thesis shows that the Swedish Estate Agency Act (FML) has not been explicit in giving clear advice how to use the law. Several problems have occurred concerning the Act and how to live up to its standard.