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3399 Uppsatser om Place brands and place branding - Sida 56 av 227
Behovet av förändrad köplag, med hänsyn till privathandeln, till följd av Internet
This paper considers the Swedish regulations of purchase taking the perspective of private persons as a starting point. The law of purchase from the year 1990 is applicable on a number of legal purchase situations where the contracting parties varies. Nevertheless, the law is mainly focused on the purchase between businessmen. This places private persons on level with businessmen, since they are given equal responsibility regarding legal knowledge and the drawing up of contracts. In order to get a deeper knowledge of the law of purchase and to reach an understanding of how it should be interpreted we have studied the government bill on the law, cases from the Supreme Court, doctine on the area and legal articles. The purpose with this paper is to examine whether the law of purchase from the year 1990 is too old to be applicable on private purchases today.
"Talangscouter, juniorer och jakten på den perfekta idrottaren" : En studie av Personal Branding och sökandet efter nya talanger
ABSTRACTTitel: "Talangscouter, juniorer och jakten på den perfekta idrottaren" En studie av Personal Branding och sökandet efter nya talanger Nivå:C-uppsats företagsekonomi. Författare:Peter Ljunggård och Emil Ring. Handledare:Jonas Kågström. Datum:2011 ? Maj.
Att vara eller icke vara 2.0 : Studenters självpresentation i sociala medier
Studenter har ofta som ma?l att fa? ett arbete efter avslutade studier och med ho?g konkurrens pa? arbetsmarknaden skulle personal branding, personligt varuma?rkesbyggande, i sociala medier kunna vara ett bra hja?lpmedel fo?r att fa? ett arbete. Men hur ma?nga utnyttjar egentligen detta? Uppsatsens syfte a?r att belysa denna kombination. Fra?gesta?llningen handlar om hur studenter inom olika yrkesomra?den upplever och hanterar presentationen av sig sja?lva i sociala medier.
FÖRVÅNANDE KAPABEL - kroppslighet och rumslighet i fem kvinnors erfarenheter av parkour
The urban physical practice of parkour can be described as male dominated. In thispaper, however, I choose to focus on women participating in the sport. My materialconsist of interviews with five Swedish women who regularly perform parkour.Through the phenomenology of Simone de Beauvoir, Iris Marion Young and SaraAhmed, I analyze the women?s relationship to the body and (public) space. Myconclusion is that engaging in parkour has changed the way the women understandtheir own corporeality, from an ?I cannot? to an ?I can?.
Skapande av hög medvetenhet : En studie i hur ett företag med begränsade resurser kan skapa hög medvetenhet med kostnadseffektiva marknadsförings metoder
Title: Creating high awareness ? A study in how a company can create awareness with cost efficient marketing methods. (Skapande av hög medvetenhet ? En studie i hur ett företag kan skapa medvetenhet med kostnadseffektiva marknadsförings metoder).Authors: Alexander Edlund and Fredrik HanssonAim: Our aim is to reveal the pros and cons of cost efficient marketing and decide which cost efficient method works best in creating awareness. We also want to determine if the methods can be integrated in a successful way to achieve greater awareness.Method/Material: We have made a qualitative approach by conducting three in depth interviews with the company Bluetooth SIG?s marketing director Anders Edlund.
Kriminalitetens geografi : vardagsbrottslighetens spatiala fördelning i Borlänge
The aim of this thesis is to describe and analyze the geographical distribution of everyday criminality in the town of Borlänge during the year 2002 and to analyze which measures to be taken in the physical social planning to decrease this everyday criminality there. The term everyday criminality is here to be understood as those categories of crime that appear most frequently in the records of reports to the police every year. Here two kinds of crime have been in focus, thefts from cars and office burglary.In fulfilling this aim two main questions have been answered. The first one is how the everyday criminality was distributed geographically in the town of Borlänge during the year 2002. The second one is which measures to be taken in the physical social planning to decrease this everyday criminality in the town of Borlänge.In order to answer the first question a spatial autocorrelation analysis, Local Moran LISA has been used.
Social kompetens : -inte bara att varatrevlig och snäll
AbstractMy study is based on that I think there is a problem at the Handicraft program for hairdressers where I currently work as a hairdresser teacher. I believe that there are clear objectives and a wide range of courses focusing in craft knowledge, but the social competence goals are unclear and there are no courses on the subject. Since I have 13 years hairdressing experience and know roughly what it requires, I wonder where and how the teaching of social skills is performed at the Handicraft program for hairdressersThe purpose of this study is therefore to find out how some of my colleagues perceive the teaching of social skills. The issues I have focused on are what these teachers believe that social skills are, how they perceive their teaching of it and when they believe that teaching really should be. There is not much literature on this subject because it is a relatively unexplored area. I have therefore concentrated on literature dealing with social skills in general, and theses and essays dealing with the quality of hairdressing education. I have chosen to make a qualitative interview study. The objectives related to social skills can be incorporated in the teaching of many subjects; I chose to interview two core-subject teachers and four vocational teachers. The interviews have been based on respondents' own interpretations of social skills. They have been individual interviews of about 30 minutes. My results show that most teachers believe that social competence is about a good meeting between people and to coping with different situations in a good way.
Välkommen till familjen! : En studie om effekten av en stark företagskulturs påverkan på medarbetarnas identitet
The purpose of this study is to examine in what way a strong corporate culture can have an effect on the ways that individuals perceive their own identity based on different social aspects, thereby meaning the influence of personalities in relation to the environment. In this essay I have used the theory of employer branding in an analysis of the corporate culture at Ikea Barkarby, with the purpose to answer the following questions: How does the relation between the employee and the corporate culture appear from an identity perspective, i.e can an individual?s identity be affected by the influence of a strong corporate culture? If the corporate culture has an influence on the individual?s identity, what rhetorical tools are part of this? How can the surrounding corporate cultures possibly influence the employee?s process of becoming a part of the corporate culture? The method of research that was used in this study is a framing analysis and a semistructured interview method. In the discussion of the influence of social environment on identity I have used the rhetorical term doxa. The material that was examined was an advertisement for employment from the Ikea Barkarby website as well as the response from my interviews of some of the employees.The result of the analysis shows that it is possible for an individual to negotiate with himself about his identity in relation to the actual situation and environment, meaning a possible transformation of the individual?s behavior in different social contexts, in this example the corporate culture at work.
Det Blomqvistska släktarkivet
For my advanced degree in archival science, I have organized and catalogued the Blomqvist family archive. The Blomqvist family archive consists of records from the end of the 19th century to the beginning of the 21th century. The records in the archive depict and describe different aspect of the Blomqvist familys life and work. Specific problems and theoretical questions that appeared during the cataloguing of the Blomqvist archive were related to the great presence of objects and photographs in the archive. A discussion concerning the role of objects in archives and within archive institution took place. The problem with cataloguing photographs as well as the problem of searching for photographs in archives, were also discussed. .
Handla hos oss - så klimatkompenserar vi! : Hur stora välkända företag påverkar sina konsumenters inställning mot deras varumärke med hjälp av grön marknadsföring och CSR.
Title: Shop at us ? and we?ll carbon offset! ? How large and well-known companies affect consumers feelings towards their brand by using green marketing and CSR.Authors: Emilie Jäfvert & Carolin RuthbergAdvisor: Christine TidåsenLevel: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2011Keywords: Green marketing, CSR and branding.Question: How do large and well known companies affect their customer?s view towards their brand by using green marketing and CSR?Purpose: The purpose of this thesis is to investigate how high consumer?s value companies who works with green marketing and CSR, and also to find out how it affects the company brand.Method: We have chosen to do a qualitative research with a deductive approach. We have done five open interviews with companies and ten open interviews with consumers to conduct our research.Theoretical framework: Our theoretical framework includes four different areas; CSR- Corporate Social Responsibility, green marketing, brands and consumers. These sub-chapters include theories that will help the reader get a better understanding of the areas.Empirical studies: We have gathered empirical data by multiple open interviews. Two of the five interviews with the companies were face-to-face, two via email and one over the phone.
Employer Branding : att attrahera arbetskraft via den sociala omgivningen och genom individens identitet
Bakgrund: Vikten av att attrahera rätt personal är stor då företag söker långsiktiga konkurrensfördelar och stora resurser läggs idag på arbetet med denna viktiga uppgift. För att attrahera potentiella arbetstagare använder sig företag idag framförallt av direkt och riktad information till de individer och formella grupper av individer som bedöms som intressanta. Denna typ av kommunikation kan ses utelämna stora delar av den omgivning som inom socialpsykologin anses ha stor påverkan på individens val och agerande. Syfte: Att söka förståelse för och vidareutveckla teorin kring hur talent attraction kan ske genom att tilltala individen emotionellt, via den sociala omgivningen och genom att se till individens identitetsskapande. Metod: Genom ett expert- och snöbollsurval har 8 experter inom det valda ämnesområdet identifierats och intervjuats.
Den estetiska kompetensen som bedömningsgrund : En jämförelse mellan privat och offentlig sektor
Since a few years back television has been on a verge of an enormous digital change. Web-TV is now growing at an incredible rate and is said to completely change the way we consume TV. The purpose of this essay is to determine and gain an understanding of how representatives of the broadcast industry looks at the phenomenon of web-TV and especially the different kinds of online video services and how they believe this will affect the television. Methods used are qualitative interviews which we compared with previous studies on the subject and acknowledged communication theories. The respondents were people with good insight and understanding of the media and TV industry.
E-BUSINESS, WHAT IS IT GOOD FOR: AN EXPLANATORY STUDY OF FIVE COMPANIES? E-BUSINESS SOLUTIONS
The notion of firms interacting with technology is not new; these types of systems were already in place in the mid eighties. E-business users worked with connections between their inbound logistics and procurement systems, and suppliers? order-entry systems. When these connections were described for the first time the vertical links between two, or more, value chains in a value system received more attention in firm strategy. The design of the linkages in the value system was said to be a product of the need for coordination and relative bargaining power.
Möte mellan konst och landskapsarkitektur : gestaltning av Malmö Konsthalls utemiljö samt en rumslig studie av utställning av konst
The primary ambition of this degree thesis is to create a representative outdoor environment that surrounds Malmö Konsthall (Malmö art center) which reflects the amazing inside of the artcenter. During this work it has become more and more obvious that Magistratsparken, which is situated right next to the artcenter, ought to be incorporated into this project.
This thesis aims to examine the possibilities of implementing temporary outdoor artshows on this site. First; is there any interest in exhibiting art at this site? And secondly, if that is the case, what are the spatial needs and how can you prepare the place for future exhibitions and still keep its flexibility for different kinds of art forms to comfortably perform at this site?.
Ompositionering av varumärken : en strategisk fråga
Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers? view of the brand image. The literature is insufficient concerning how leaders handle the process of repositioning a brand, in order to change the brand image.