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3399 Uppsatser om Place brands and place branding - Sida 55 av 227

Fördelning av artiklar mellan varuhuslager och varuutlämningslager

Purpose ? The purpose with this thesis is to examine how items can be distributed between stores inventory and an external warehouse. To achieve the purpose criteria that should be considered, how these can be prioritized and used when distributing items between stores inventory and an external warehouse will be examined.Method ? The study started by an examination of the theory that already exists within the subject. The already existing theory has then been examined in reality, on the furniture company IKEA Jönköping, where a case study with one channel has been performed.

En komparativ studie av matematikböcker i grundskolan 1842-2006

This paper is a study of some of the mathematics textbooks that were used in Swedish public schools from 1842 to the present. During this period several revisions of the curriculum took place and led to a change of contents in the various books. The first part is a description of the books chosen and highlights from each are given and compared with the corresponding curriculum. Also social and political change and the role of men and women can be studied in the examples presented. A comparison between similar topics and how they were accounted for in the older versus the newer books follows suite.

Investeringsbeslut för småskalig vindkraft : en fallstudie

Wind power is one of the sources of renewable energy which has to be developed further in order to lessen our dependence on non renewable sources of energy. It's mainly oil and coal which have to be replaced by green energy. Wind power is already established in many countries, for example Germany, The United States of America and Denmark but it has to be continually developed and expanded to meet the needs of the growing energy consumption in the world. During the last few years many types of small wind turbines have appeared on the market. These small wind turbines are an alternative to the big wind turbines or power generators which demand huge sums of investment money.A new target group can now buy the small wind turbines in order to cover their own usage of electricity.

Nu ska jag berätta en saga : En studie om hur berättarteknik kan främja läsvärde och läsbarhet i ett informationsmaterial

In this study I have examined how narrative techniques can be used to promote the reading value and readability in information. My focus has been on the communication-agency Mandoly?s information-brochure which function is to inform other companies about their own potential for development in collaboration with Mandoly. The purpose with this study is to examine how it is possible to increase the reading value in order to engage the target group. In my study I have used four methods: analysis of Mandoly?s old information-brochure, literature studies, a qualitative interview, and an user test.

www.sponsringpåhemsidan.nu : En studie om hur företag kommunicerar sin sponsring på den egna hemsidan

There are countless methods for companies to use as marketing tools and one method that has become more and more popular is sponsoring. Reasons for companies to use sponsoring as a marketing tool is to be exposed and associated in connection with the sponsored item. Companies also use sponsorship to create relationships with the company's target audience. The use of Internet and Internet marketing has also increased during the last years and this paper examines the combination of these two areas, sponsorship and Internet marketing. A survey that examines the websites owned by companies who also are sponsors, answers the following problem:How do companies communicate their sponsorship on their own homepages?The purpose of this study is to describe how companies use their homepage to communicate their sponsorship.

Yrkesroll i förändring? : En studie av ett antal statsanställda arkivariers upplevelser av införandet av en verksamhetsbaserad arkivredovisning

The aim of this thesis is to examine the archivist's professional role in public authorities and discuss if, and in what way, the profession is effected by the new swedish process oriented archival description system. The study focuses on swedish authorities and does not make any international comparisons with other institutions. Neither does it investigate archivists workingin the private sector, but centers on public institutions.The survey is performed in five swedish public authorities, using interviews and observations. Grounded theory is used as a method initially in the purpose of keeping an open mark towards the object of study. The initial results led on to questions about how well the archivists perceived that communication within the authorities served, and how this in turn prepossessed their work situation and the professional roles in which they found themselves.

Medeltid i samtid : Salvestaden en rekonstruktion i mellanlandet

The Middle Ages in contemporary time ? Salve City; a reconstruction in the Between Land is an essay dealing with the reconstruction of medieval Kalmar. The Salve City is a melting pot of such diverse fields as archaeology, pedagogies, reconstruction, historical tourism, regional development policy et cetera. Together, these parts form a space for research and mediation, business and pleasure, a place where commercialism and historical tourism can function alongside with history enthusiasts and entrepreneurs. Both pros and cons of the use of a reconstructed part of medieval Kalmar are debated..

Könsstereotyper i reklam, Gender stereotypes in commercials : En analys av genus i ICAs och H&Ms reklam, gender analysis of the commercials from ICA and H&M

We are constantly being fed information. Everything and everyone we come into contact with may somehow make a new impression on us, whether we are aware of it or not. One of the ways that people in today?s society in Sweden are being given information is via different types of media, for example through commercials. Whether it?s a video clip or a still-frame picture, a commercial is an effective way for a company to reach out to potential customers.However, it is not only the messages or signals that may appear obvious that these companies send out when advertising with commercials.

Modersmålsstöd på mitt vilkor? : En studie av pedagogers upplevelse av möjligheter och begränsningar gällande modersmålsstöd på förskolan.

It is common today that many children in Sweden  grow up in families that speak two or several languages. Language and identity building is connected to each other. So is also Languages and learning (Becknert m. fl. 2008:13).

Högläsning i förskoleklass : En studie om fem pedagogers arbete med högläsning

The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

Dagvattenhantering i den täta staden

This thesis adresses the subject of stormwater management and the problematic with stormwatermanagment and landuse in the compact city. The thesis research different solutions in stormwater managment and how to implement them in the context of the compact city. And at the same time preserve and make good recreaational places and keep quality green land per capita. The thesis also analyses risks and problems that could effect the environment with focus on stormwater managment and hov to minimize these problematic factors an create a good environment. In an urban context where the water has a natrual place, and is used as a asset.

Från koncept till vardag En studie av hur employer branding färdas inom Göteborgs Stad

Employer branding är en strategi som används i syfte att försäkra sig om tillgången på framtida anställda. I Göteborgs Stad kallas arbetet med employer branding för Attraktiv arbetsgivare. Bakgrunden till satsningen är en ökande konkurrens om arbetskraften. Studiens syfte är att undersöka vad Attraktiv arbetsgivare innebär för chefer inom Göteborgs Stad. Vidare syftar studien till att utreda vilken betydelse olika tolkningarna kan få för det fortsatta arbetet med Attraktiv arbetsgivare och hur cheferna upplever möjligheterna att integrera Attraktiv arbetsgivare med sina befintliga ansvarsområden.Attraktiv arbetsgivare ses som en idé som sprids till organisationens mellanchefer.

Kommunikation från organisation till målgrupp : En undersökning om en NGOs kommunikationsarbete i Tanzania

In this study I have examined how narrative techniques can be used to promote the reading value and readability in information. My focus has been on the communication-agency Mandoly?s information-brochure which function is to inform other companies about their own potential for development in collaboration with Mandoly. The purpose with this study is to examine how it is possible to increase the reading value in order to engage the target group. In my study I have used four methods: analysis of Mandoly?s old information-brochure, literature studies, a qualitative interview, and an user test.

ATTRAKTIVT BOENDE I HOFORS KOMMUN : Förslag och förbättringar till hyresrätter inom Hoforshus AB

The little steel industrial community Hofors is situated in Gästrikland on the border to Dalarna and its population is decreasing every year. The biggest housing operator is in a place where they must tear down a lot of buildings because they do not have enough tenants. But what do people really want in an apartment and in the surroundings? What is needed to make it attractive? That is something that this study will discuss and in the end it will lead to a proposal of an area that is suitable for a new housing and a few proposals to make the existing apartments more attractive..

Fashion Thinking : En studie om hur design kan berika varumärken inom modebranschen

Det finns mycket forskning om hur design bygger starka varumärken, men den är inte branschspecifik.  Modebranschen är en komplex företagsmiljö med ständigt förändrade marknadsvillkor. Detta kräver att modeföretag arbetar med effektiva strategier för att kunna differentiera sig mot konkurrenterna, där varumärket ses som ett verktyg.Avsikten med denna uppsats är att studera tre modeföretags designprocess och hur man, med hjälp av design som verktyg, kan förmedla sin varumärkesidentitet till konsumenterna i form av en varumärkesupplevelse.Denna studie är av kvalitativ karaktär och består av tre individuella intervjuer med centrala personer från valda företag (Mayla, Minna Palmqvist och Whyred), samt individuella intervjuer och gruppintervjuer med konsumenter. Insamlad data har analyserats med hjälp av en modifierad modell av The Corporate Branding Model och The Brand Design Management Model. Med hjälp av modellen identifierades modeföretagens varumärkesidentitet och deras designprocess kartlades.

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