Syfte: Syftet är att skapa en ökad förståelse för hur offentliga verksamheter i mindre kommuner uppfattar och hanterar utmaningarna vid chefsrekrytering samt vad som ligger till grund för hur de hanterar det. Metodik: En tvärsnittsstudie på offentlig sektor i Kalmar Län har använts som forskningsstrategi med en induktiv ansats. Genom en kvalitativ metod med åtta semi-strukturerade intervjuer har vi producerat fram data. Slutsats: Studien har visat att offentliga verksamheter i mindre kommuner upplever ett problem i att finna lämpliga kandidater till chefstjänster, men ser inte det som krisartat. För att hantera rekryteringssvårigheterna utnyttjar offentliga verksamheter i mindre kommuner både operativa och strategiska åtgärderna.

?A culture center should be visually welcoming as well as attract a diverse range of visitors with different backgrounds.? This was the client?s request for a new cultural center in Nairobi. The location is in the heart of Nairobi?s industrial area, near several existing buildings that are already in use by the culture organization known as Go Down. I have chosen to keep most of the existing buildings and to use my new building as a complement for the desired program.

I love contrasts and meetings between people. Situations where individual differences are highlighted, affected and shaped by each other.In this project I have been working with five characters: the aggressive one, the frightened one, the social one, the reserved one and the proud one. By analyzing the characters I have tried to understand how they are able to meet and agree with each other. The goal has been to create a place where this can happen, but which is also adapted for each respective character.The project is based on a field study I did in the summer of 2013, when I lived in a masai village in the northern part of Tanzania. Nescar is the name of a masai women I got to know, is means The one that you can trust.

Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.

The purpose of the rebuild of Notnäs AB timber sorting line is to renew the existing drive and turning ends of the transport chain, which has become old. This means that Notnäs AB have problems to get new parts if the gearbox and chain are worn out. They also require that the rebuild should have a maintenance schedule for the new spare parts that will be used in the rebuild. Maintenance workers placed great emphasis on that in a rebuild it shall be a service-friendly design. The maintenance schedule used in Notnäs AB in the current situation is from Statoil and the report uses SKF formulas and recommendations in order to obtain a lubricating schedule.

PurposeThe purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product placement can increase the efficiency of traditional marketing.

To dress in used clothes is no longer considered as unfashionable. The acceptance of thesecond hand market has increased over the years. Vintage clothing has becomefashionable because you get the opportunity to create your own individual style. Vintagehas been given status. It has become a trend.

PURPOSE: To investigate to what extent product brand positioning models can be used to analyzecorporate brand positioning;METHODOLOGY: The phenomenon is observed from a positivist epistemological position within a primarilyinductive research design. The research strategy is defined as qualitative, while the method of ethnographiccontent analysis is implemented to analyze primary data;THEORETICAL PERSPECTIVE: Product and brand positioning literature; Product brand positioning rhombus;EMPIRICAL DATA: Ethnographic content analysis of brand commercials;CONCLUSION: As shown by the extensive literature review product brands (PB) and corporate brands (CB) coexistin corporate environments. One of key insights of this study shows that product brand positioning(PBP) and corporate brand positioning (CBP) processes can also co-exist in the same corporate environment.Moreover, PBs can be built based on the CB, making the investment in CB a long term return on investment.The study also observes that PBP messages include the ?against whom? attribute, highlighting differentiationin the competitive environment; when on the corporate level, this evolves, and in some cases becomes quitethe contrary, when the concept of ?from whom? or ?by whom? is stressed more than the differentiation amongother CBs in the competitive environment. This stresses the importance of including brand identity elementsin CBP..

The study was conducted on 72nd company at Livgardet in order to find out what motivators makes the soldiers stay. The material in the essay is based on an interview with soldiers from the 72nd company. The motivators are then categorized in the model Employee Motivation: A Powerful New Model. The model is based on human drives and I used as a tool for the analysis to identify lack of motivation in a working place. The study shows that the key motivators that make soldiers stay is: the opportunity to go on a peacekeeping mission and comrade/esprit de corps, the soldiers state that they will quit without these two essential motivators.

A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a graphic profile and contains information on for instance a logo, colours or typography.The objective of this thesis was to create a graphic profile for Stjørdal Tannhelsesenter that could serve as a base for a brand work in the future. It was important to analyze how the clinic wants to be perceived and how it is perceived today. The methods used to carry out this study were questionnaires, researches and a focus group.The work resulted in the generation of a graphic profile that included a new logo, colours, decorative elements, fonts, templates for stationery, business card / badge, imagery, and examples of some publications.According to the test which was made to examine the results of the project showed that I was successful and that the new design meets all the requests from the previous questionnaires..

The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmö and Lund and involved 25 Converse users as respondents. The methods used in this thesis starts with observations as a sampling technique in order to locate the respondents. Short interviews and photo documentation followed.

This report is based upon an experimental study of exit sign luminescence in different environments. The purpose is to evaluate the lowest luminescence of an exit sign, based upon Swedish regulations. Scientific experiments have been conducted in a controlled environment, where exit sign luminescence was graded by an evaluation group. The results of these have been verified by similar experiments that took place in two department stores. The final result of the study is guidelines for appropriate exit sign luminescence in different environments..

SammanfattningDetta arbete handlar om att kritiskt belysa de aspekter av undervisning som är centrala för mig som pedagog. Som lärare vill jag nå fram till eleven, jag vill att eleven ska ha möjligheten att vara kreativ och att få uppleva det tillstånd som kallas flow.Arbetet har utgått från de upplevelser jag fick av musik när jag var yngre, då tänkte jag inte i termer och begrepp utan upplevde - utan allt för förutfattade meningar. Nu när jag är lärare känner jag ett starkt behov av att identifiera vad jag då upplevde för att kunna ge mina elever en liknande kick av musik. Identifieringen har lett fram till detta arbete, jag kunde inte sätta ord på vad jag sökte men visste ändå intuitivt vad det var jag ville åt. Så småningom kom orden på plats: jag har i mitt identifieringsarbete kretsat kring kreativitet, flow och undervisnings metoder.

We have chosen to focus our study on conflicts and handling of conflicts in a classroom environment. We are addressing problems such as the teachers? roll in a conflict, the importance of solid leadership in the classroom, students? agency, defense mechanisms in coping with conflicts and so on. In this paper there is a review of different perspectives on conflict and of understanding why conflicts occur the different reasons for the conflicts. Our observation study took place in a grade three classroom, in a mid-sized town, during a regular school day.