Kommunikation från organisation till målgrupp
En undersökning om en NGOs kommunikationsarbete i Tanzania
In this study I have examined how narrative techniques can be used to promote the reading value and readability in information. My focus has been on the communication-agency Mandoly?s information-brochure which function is to inform other companies about their own potential for development in collaboration with Mandoly. The purpose with this study is to examine how it is possible to increase the reading value in order to engage the target group. In my study I have used four methods: analysis of Mandoly?s old information-brochure, literature studies, a qualitative interview, and an user test. The study consists of a theoretical and a practical part, where I, in the theoretical part, place the foundation of the practical one, in which I present a suggestion of a new brochure-design.