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3399 Uppsatser om Place brands and place branding - Sida 54 av 227
Lekparker som gröna mötesplatser : ett verktyg för inventering, analys och värdering av lekparker ur landskapsarkitektens perspektiv
Lekparker kan ha en viktig funktion i
samhället, inte bara som en plats för
barns lek utan även som en plats där
människor i alla åldrar kan mötas (Faskunger
2008). Detta examensarbete presenterar,
utvärderar och utvecklar ett praktiskt
arbetsverktyg för inventering, analys
och värdering av lekparker som gröna
mötesplatser..
Skuggsidan av platsmarknadsföring : En djupstudie av Karlstads platsvarumärkesmaterial
Platsmarknadsföring är ett växande fenomen internationellt och i Sverige, då det påstås att ?städer tävlar mot andra städer? om besöksnäringen, nyetableringar av företag och befolkning. Att platsmarknadsföra sin stads specifika värden, genom att paketera och ?sälja? in staden, har blivit mer av en regel än ett undantag, där man genom texter och bilder vill lyfta fram stadens specifika kvalitéer.Men vad gömmer sig i skuggsidan av platsmarknadsföringen? Och vidare vad blir effekterna av de bilder man visar upp av staden?Många kritiska forskare menar att risken är att befolkningen i staden inte känner igen bilden av sin stad och då känner sig åsidosatta och platsmarknadsföringen förlorar då sin styrka. Därför blir också intern platsmarknadsföring oerhört viktigt för att vinna legitimitet hos befolkningen.I min undersökning har jag gjort en djupstudie av Karlstad relativt nya platsvarumärke °Karlstad med tillhörande platsvarumärkesmaterial.
Allt har förändrats men ändå ingenting
Everything has changed, yet everything is the sameUsually, there is no reason for people to think about death or illness, although it is a highlynatural part of life. Most people live in health without major problems. When something does happen, people assume it will be at the end of their life and then it will be a natural part ofgrowing old. Yet some will get the notice or the feeling that something is not the way it should be, it can be something they can live with or they may have to face death.The work concerns the body?s fragility and feelings about human vulnerability.
Transportfo?rpackningar och marknadsfo?ring av frukt och gro?nt inom dagligvaruhandeln : en pilotstudie i Sverige och Tyskland
The logistic business Svenska Retursystem AB was founded by the Swedish retail sector in
the year 2000, and their introduction of a grey plastic crate to the supply chain for perishable
goods changed the situation for the swedish horticultural sector. The new system revealed
several challenges to be tackled by all actors, from the small family firm to the bigger
organisations. Whereas the initiative comes from the customer himself, from the horticultural
sector ?s point of view, a refusal of the new packing is a hard decision to take. It is however
interesting that a comparison between the two systems, shows in favour of the corrugated
board boxes, not only concerning environmental aspects but also for economical and
ergonomical reasons.
En IT-baserad plattform för skolförbättring : En kvalitativ studie av lärares informations- och erfarenhetsutbyte
This thesis has created an image of the exchange of information among teachers in the Swedish upper secondary school. The study indicates that the exchange of information seems to be limited at all levels and the exchange that takes place outside the own teaching team occurs mainly through teachers personal networks. The study also shows barriers that may exist and the opportunities that an increased exchange may generate. From the picture that the empirical material provides and the theory that is presented a discussion is made around how IT can best support the organizational learning in schools. A concrete proposal is that at national level an IT platform should be created, which primarily focuses on materials that are created by its users and has an open architecture with a single login..
Att lyssna till det tysta : Fenomenologisk teori och hällbilder vid Motala ström
The survey takes its starting point in a critical evaluation of recent phenomenological approaches to rock art in landscape studies, foremost the works of Chris Tilley. The purpose is to present a phenomenological theory, based on the philosophy of Maurice Merleau-Ponty, which includes both motives, places and landscapes in a holistic interpretation. Bronze age rock art around Motala ström and the city of Norrköping is used to exemplify the theoretical discussion. When presenting the framework, emphasis is being laid on the bodily experience of rock art and place through the process of phenomenological intersubjectivity..
Moraliskt ansvar i privat konsumtion
The aim of this essay is to find out how students at Malmö University relate to moral responsibility in their private consumption. I am going to test moral theories in order to find out if researchers have a too moral starting point in comparison to everyday use.
Through a critical research, free from valuation, I also aim to raise a discussion about moral responsibility which should lead to fair trade in the long run. My essay discusses the subject out of a Swedish city, Malmö - a place where many stores, cafés and restaurant are using moral responsibility as a step in their marketing.
The results show that students are interested in morality but their financial conditions are their prior factor..
Influencer marketings effekt p? varum?rkeslojalitet. En kvantitativ studie om hur influencer marketing p?verkar varum?rkeslojalitet hos Generation Z
Brand loyalty plays a significant role in the success of a business through maintaining and
retaining relationships with consumers. Despite companies' extensive use of influencer
marketing in order to promote and create brand exposure within Generation Z, there is a lack
of sufficient research on influencer marketing?s effect on brand loyalty. Therefore the purpose
of this research is to investigate how influencer marketing affects brand loyalty within
Generation Z. A quantitative research method was conducted by using a survey, whereby 193
respondents within the age of 18-29 participated.
Påverkan av ett strategiskt miljöbeslut : en konfliktstudie av Shell och Greenpeace
Companies around the globe all have one thing in common; they are surrounded by individuals or groups of individuals that can influence the company in one way or another. These individuals and groups of individuals are called stakeholders. This study in concerned with the importance of a company?s awereness of and relationship with which stakeholders surround them. The fact that more companies show awareness of responsible conduct, in particular of the environment and social aspects of management may be a way to build a strong corporate image.
Teorin om "Just War" -Rättfärdigande eller Urskuldande?
This text concerns itself with war, the just war theory, and the application of that doctrine on the ?war on terrorism?. I present different views on the theory's place in the discourse, its relevance for unconventional wars followed by the analyses of above mentioned empirical situation.Particular interest is given the criteria concerning proportionality, both ad bellum and in bello, due to in part its difficult nature, and the attention it has received from others. This paper asks the question: Is the just war theory adequate for analysis of modern war?There are few alternatives.
Att vara rolig på någon annans bekostnad: varumärkesparodiers effekter på det avsändande varumärket
A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.
NUDGING Kan nudging leda oss till att äta mer klimatsmart - Ett empiriskt experiment på IKEA med syfte att få restauranggästerna att äta mer vegetariskt
Food consumption generates externalities such as carbon dioxide emissions, which contribute to global warming. The principal issue is that emissions are not covered by the "polluter pays principle". For this reason, new policy instruments need to be tested and implemented to correct the externalities. In food production, beef and dairy production has the largest environmental impact in terms of carbon emissions. As food is a necessity, simply reducing production will not solve the problem.
Produktdesign av papperskorgskoncept för Kalix kommun: Ett examensarbete utfört som ett produktutvecklingsprojekt för att skapa en enhetlig känsla för Kalix kommuns papperskorgar i offentliga miljöer
Detta produktutvecklingsarbete är ett examensarbete inom produktutveckling vars syfte är att ta fram en design för Kalix kommuns papperskorgar i offentliga miljöer. De problem som finns med dagens papperskorgar är att de finns i elva olika utföranden vilket medför att alla ser olika ut och töms på olika sätt. Det huvudsakliga målet är att papperskorgarna ska vara enhetliga inom kommunen och även kunna kopplas ihop med Kalix identitet.För att få så mycket kunskap och insikt som möjligt i det dagliga arbetet kontaktades de gatu- och parkarbetare som dagligen sköter papperskorgarna. De kunde ge väldigt bra information tack vare sina erfarenheter inom ämnet. Efter detta inleddes idégenereringen för att skapa så många olika lösningsförslag som möjligt.
Färg möter ljus - med inspiration från staden
This project is about color and light and how it affects the atmosphere in the city. I choseto look closer into the central parts of the city, a place where I often feel a lack of lightand color, especially during the winter season. In the beginning of the project I made ananalysis of how intense colors are used in the city and how we can use color as a tool tocreate effectful spaces. Further into the project I chose to look closer into the effects thatare made by the facades, how the light from the windows affects the room outside when the dark falls. At the end of the project I caught a feeling inspired by the city and applied it into an installation of light..
Teorier om socialt liv på offentliga platser : med applicering på Selma Lagerlöfstorg
The undergraduate thesis "Theories on Social Life in Public Places - Applied to Selma Lagerlöf's Torg" consists of two parts: the first part presents theories concerning social life in public places; the second part presents a program for developing Selma Lagerlöf's Torg (a center in a suburb to Gothenburg) into a well-functioning social environment, i.e. a place where the social life has positive consequences on its participants and on society..