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3122 Uppsatser om Place branding - Sida 35 av 209
En attraktiv arbetsplats: En väg till att uppfattas som en attraktiv arbetsgivare av befintlig och framtida arbetskraft
Luleå kommun står inför en generationsväxling de kommande åren. Ett stort antal pensionsavgångar medför ett rekryteringsbehov på cirka 500 medarbetare årligen de närmsta åren samtidigt som prognoserna visar att generationen som ska ersätta på arbetsmarknaden är mindre än den som lämnar den. I den konkurrenssituation som befaras uppstå mellan arbetsgivare gäller det att kunna erbjuda en attraktiv arbetsplats, dels för att behålla befintlig arbetskraft och dels för att locka till sig den framtida arbetskraften. Denna studie har som syfte att jämföra de krav framtida arbetskraft ställer på en attraktiv arbetsplats gentemot de uppfattningar Luleå kommuns anställda har om sin arbetsplats för att på så sätt hitta förbättringsförslag som kan leda till en arbetsplats som är attraktiv för både befintlig och framtida arbetskraft vilket är grunden till att ses som en attraktiv arbetsgivare. Detta görs genom en jämförelse av en enkät med Luleå tekniska universitets studenter, som i studien får representera den framtida arbetskraften, och Luleå kommuns medarbetarenkät för 2011 samt kompletterande intervjuer med medarbetare på högre nivåer i organisationen.
Hur gott är gratis? : En studie om gratisekonomi
The purpose of this thesis is to identify the most important establishment criteria for companies whointend to do a new establishment. There are differences between regions regarding attraction on startup.Some regions have few new businesses while others continuously expanded its activities in variousfields. The biggest focus on the thesis is the Gävle- Borlänge region where MellansvenskaHandelskammaren is active.Mellansvenska Handelskammaren saw a need for the assignment after the magazine ?IntelligentLogistik? ranked the Gävle region at 15:th place and Falun/Borlänge at 20:th place in the list over thetop 25 best logistics locations in Sweden. This made them wonder what could be made to develop intoa better area with more amenities and a better place in the ranking of the magazine.
Det är dit man går om man ska söka information. Skolbibliotekets roll i gymnasieelevers informationssökning
The aim of this thesis is to examine how high school students use their school library for their information-seeking. The theoretical framework is based on Louise Limbergs three categories of students views on information-seeking and Andrew Large and Jamshid Beheshtis three categories of students choice of information systems. Qualitative interviews were used and seven high school students were interviewed. The empirical material was compared and divided into 9 categories. The results show that the students see the school library as a place where they can search for information, but its also considered to be a good place to hang out between lessons to study or to meet friends.
Inventering av förorenad mark på LKAB's industriområden i Kiruna, Svappavaara och Malmberget
The county administration asked LKAB to make an inventory of possibly contaminated sites caused by their mining activity. The inventory should be performed according to the MIFO model, a method from SEPA which is used to assess a contaminated site. The first phase involves collection of information through interviews and site inspections and in phase 2 a general survey with field sampling is conducted.LKAB started the work with the first phase of the survey during 2003. During this project the information collected in Phase 1 was evaluated and 16 of the sites were chosen to proceed to MIFO Phase 2 (six sites in Kiruna, and 5 sites respectively in Svappavaara and Malmberget). The sampling of these 16 sites was performed during week 27 2004.
Inventering av förorenad mark på LKAB´s industriområden i Kiruna, Svappavaara och Malmberget :
The county administration asked LKAB to make an inventory of possibly contaminated sites
caused by their mining activity. The inventory should be performed according to the MIFO
model, a method from SEPA which is used to assess a contaminated site. The first phase
involves collection of information through interviews and site inspections and in phase 2 a general survey with field sampling is conducted.
LKAB started the work with the first phase of the survey during 2003. During this project the information collected in Phase 1 was evaluated and 16 of the sites were chosen to proceed to MIFO Phase 2 (six sites in Kiruna, and 5 sites respectively in Svappavaara and Malmberget). The sampling of these 16 sites was performed during week 27 2004.
Kontinuitet eller nyskapande? : en historisk studie av Svenska kyrkans handboksarbete, åren 1997-2012
The main purpose of this paper is to examine how students in school year nine in the Swedish school come in contact with history outside of the school context. The paper also focuses on, if and how the students consider the contact with history as something different than, or similar to the history education that takes place during school hours, the student´s interest in history will also be examined. To gather the student?s opinions on these subjects, I have done interviews with eight students divided into two groups, with one group consisting of four girls and one group with two boys and two girls. The interviews took place at the students school located in a smaller city in Värmlands län, Sweden.
Skalans betydelse vid utformning av stadsrum
When one experiences a place, it is a complex composition of both social and spatial factors.One of these spatial elements, is scale, which is influenced both by the room size and itsproportions. This paper aims to explore both large and small scale concepts and thus increasethe understanding of how scale directly and indirectly affects the experiences and uses ofurban space.First, is a theoretical discussion of scale in relation to aesthetics and the differencesbetween real scale and perceived scale. Next, is an analysis of spatial perception usingexamples from two existing sites. One, which is understood to have been planned in a largescale and one which is understood to have been planned in a small scale.When preparing this paper, the focus quickly became the importance of scale as itrelates to street spaces. The perception of a street usually takes place while in motion, whichforces it to be perceived in sections.
Presstöd under press : institutionell förändring inom svenska tidningsmarknadens stödsystem 1963-2011
Denna studies syfte a?r att underso?ka vilka aspekter av ett fo?retags arbetsgivarvaruma?rke som va?rderas ho?gst av arbetsso?kande och da?rfo?r a?r viktigast fo?r fo?retag att kommunicera till ma?lgruppen genom employer branding-arbete. Uppsatsen bygger pa? fyra fra?gesta?llningar: Vilka av aspekterna i ett arbetsgivarvaruma?rke a?r viktigast att kommunicera till arbetsso?kande fo?r att bli en arbetsgivare som arbetsso?kande dras till? Vidare: Vilka aspekter av ett arbetsgivarvaruma?rke va?rderar studenter ho?gst na?r de va?ljer arbetsgivare? Finns det en skillnad mellan ma?n och kvinnor i vad man va?rderar ho?gst respektive la?gst? Finns det en skillnad mellan vad man va?rderar ho?gst respektive la?gst beroende pa? studietid?Underso?kningen baseras pa? en kvantitativ studie och genomfo?rdes med hja?lp av en enka?tstudie. Enka?tstudien baseras pa? en modell fo?r corporate social performance som kommer fra?n ett offentligt index av Kinder, Lydenberg, Domini & Co.
Platons demoniska Eros i dialogerna Faidros och Gästabudet
The purpose of the current study is to present an interpretation of Eros and its demonical aspect as it is described in Plato?s dialogues Phaedrus and The Symposium as well as to attempt to throw some light over the question in which way the erotic as such influences Plato?s notion of how to pursue philosophy. In the first part of the essay an account is given of the Platonic Eros as a unifying element and as striving for being. I defend the position that in the context of the interpreted dialogues philosophy is thought of as an erotic enterprise which takes place as a coming closer to the object of love. This coming closer takes place as remembering in Phaedrus and as creating in beauty in The Symposium.
Skapande och kommunikation av varumärkespersonlighet i svenska klädbranschen
The purpose with this thesis is to investigate how Swedish clothing companies create and communicate a personality for their brand. Case studies were conducted with three companies: Nudie Jeans, Koppartrans and J.Lindeberg. These firms can be considered as established clothing brands nationally as well as internationally. The study found that individualism, logotype and moral standpoints play an important role in the creation and the communication of a brand?s personality.
Aspekter på folkbibliotekens Internetsatsningar verksamheter, intentioner, regleringar
The aim of this thesis is to study different aspects of the public libraries' investment in public access computers connected to the Internet. What level of accessibility can be found at the surveyed libraries concerning the number of computers open to the public, as well as chat and email services? What activities have been taking place with the computers in focus, and what have the goals of these activities been? Is there any control of content, and what aspects of the Internet are, if that is the case, subject to censorship. And how do the governmental policies relate to the surveyed libraries' intentions and activities regarding the Internet? In order to answer these questions, each main library in the 42 largest towns of Sweden was surveyed response rate: 100 %.
Där horisontellt möter vertikalt : en studie av hur fasaden och gatan påverkar upplevelsen av stadsrummet
This paper is about the facades and the streets impact on theexperience of the city and how architects can create cities forthe human kind with simple tools that makes a hugh difference forthe experience of urban space.As the cities are growing in a faster rate and as more people moveto the cities, they will also affect more people. The differentstructures that can be found in the cities therefore gets moreimportant and giving design to city structures also gets morecomplex because of our higher demands on urban functions andcontent. It?s difficult to evaluate the ultimate city structuresince all people experience their city in different ways, butarchitects still should be able to create urban spaces thatis suited for the human kind, just as we can create differentbiotopes for flora and fauna. Therefore there must be generalideas of what the human being experience as good or bad and theseshould be guidelines when designing urban space.Since urban space is something that most people experience everyday it doesn´t always have a clear impact on them.
När tippen blir toppen -En studie om soptippars omvandling : Hur blir de en tillgång och för vem?
A high degree of urbanization with growing cities has raised a need of transforming closed landfill sites for giving them new uses. This study aims to investigate how old landfills can be re-used, what has lead to the new uses, and for what and whom the transformed site will be an asset. The method used is a case study of four different landfills in Stockholm county, Sweden. The case study is analyzed in the light of former studies regarding re-use of degraded urban areas, so called brownfields, and in particular studies and reports of landfill re-use. The result indicates that old landfill sites is identified as an area with possible values if transformed properly, in the case study area especially as green structure and recreation areas.
ini
Preporsition for bachelor thesis project, working from the inside and out. Emphasising spatial quality and experience, More or less ignoring form and program. I?ve had issues with these aspects in earlier project, the form or the program takes alot of place in the project. I haven?t tried this approach before, it?s an attractive thought to allow the project take a form of it?s own, enclosing those spaces i create.The initial concept was to place the pools on the ground (not digging them into the ground) making them volumes that divide and define spaces.
I förfallet speglas staden : om det övergivna rummets betydelse
The Essay starts with studying the time after the Second World War and its boom, the force behind many of the abandoned locations we see in our city today. Thereafter the idea of place is looked into, its importance for the individual and how the own individual experience affects the experience of place. It is about how we can create own places and through that recapture the city and give it meaning and contents again. The social aspects are being discussed as an important component of creating a feeling of reality.
Further studies the abandoned rooms historical values since the past have an ability to raise the experience of a place. How decayed depends highly of economy and how we have gotten so used to changes that we accept capitalism as a driving force to decay is also being discussed.
Thereafter the planers roll for the abandoned places in the city is being raised.