Sökresultat:
3122 Uppsatser om Place branding - Sida 34 av 209
Produktdesign av papperskorgskoncept för Kalix kommun: Ett examensarbete utfört som ett produktutvecklingsprojekt för att skapa en enhetlig känsla för Kalix kommuns papperskorgar i offentliga miljöer
Detta produktutvecklingsarbete är ett examensarbete inom produktutveckling vars syfte är att ta fram en design för Kalix kommuns papperskorgar i offentliga miljöer. De problem som finns med dagens papperskorgar är att de finns i elva olika utföranden vilket medför att alla ser olika ut och töms på olika sätt. Det huvudsakliga målet är att papperskorgarna ska vara enhetliga inom kommunen och även kunna kopplas ihop med Kalix identitet.För att få så mycket kunskap och insikt som möjligt i det dagliga arbetet kontaktades de gatu- och parkarbetare som dagligen sköter papperskorgarna. De kunde ge väldigt bra information tack vare sina erfarenheter inom ämnet. Efter detta inleddes idégenereringen för att skapa så många olika lösningsförslag som möjligt.
Sociala interaktioner hos katter i grupphållning på ett svenskt katthem
Many homeless and private owned cats are relinquished to cat shelters. Shelters are often a very stressful place for cats and their welfare may be endangered. Today it is common that cats are housed in groups at cat shelters and there are some perceived problems in housing cats in groups. The social structure of the cat is very complex and although cats are basically solitary they can be kept in groups under the right conditions. The aim of this study was to investigate how cats in groups interact with each other at a cat shelter.
Drömmar om Glas : En skildring av skapandeprocessen av en kulturell mötesplats
Introduction: How to implement and integrate cultural aspects in strategy making and planning in order for cities and regions to reap both social and economic benefits has been widely discussed in recent years. This method of working with culture, both as an economic, as well as an identity strengthening tool has come to be labeled as cultural planning. But in order for these ideas about cultural projects and institutions to become a reality, something has to be done. This is where the entrepreneur enters.The Glass Factory, a newly opened cultural establishment in the heart of the Glass Kingdom in Småland, Sweden, became the subject of empirical investigation for this paper. As this originally was an initiative from Emmaboda municipality the planning and start-up procedure could be viewed as a cultural planning process.
Cinelitteracitet i svenskämnet : En granskning av filmmediets position i skolan
The purpose of this essay has been to investigate the research and national initiatives regarding film and Cineliteracy in the Swedish curriculum.The results show that, after all research, national initiatives and the continual clarification from the Swedish National Agency for Education concerning film's place in the Swedish subject, the vision of students cineliteracy not at all obtain an obvious place in the curriculum.The research points out the main causes behind this result to be teachers' lack of expertise and the fact that the formal education for future teachers in the subject still upholds traditional views on the subject of Swedish.The initiative presented in this essay also show lack of continuity, lack of adequate professional development opportunities for teachers and lack of practical guidance manuals to help teachers to develop and educate their pupils in line with current research and visions. .
Stadsrum för barn : en skolgård som mötesplats
In my opinion, the city is a place fit as much for children as for grown-ups. I
have noticed, however, that this is not a view shared by everyone.
Does not the urban space belong as much to children as to other people?
Yes, of course. Today and in the future most people will live and grow to be
adults in cities. I would even take it as far as to say that without children,
there will be no real city.
Möte med Gud : En litteraturstudie av religiös erfarenhet och religiösa visioner
This essay studies what has been written about religious experience and visions both in the past and now. It deals with both the religious experience and tries to explain how and if there is any place in the modern society for religious visions and experience. The essay has a strong theoretical perspective to psychology of religion as presented by Anton Geels whose writings in the subject have been of one of my main sources.The study shows that people of all times and cultures have had religious visions and the feeling of a divine experience even if this has changed because of tradition, time and place. Religious experience and visions can furthermore occur both in a spontaneous, unprepared way as well as being cultured through ascetic practice in order to facilitate the divine reception. The study also shows that religious experience in no means is reserved for special ?chosen ones? but can occur to each and every one, no matter what class, race or position in life.
Bokcirklar och samhället : Bokcirklar belysta av Jürgen Habermas teorier
The purpose of this work has been to understand the reading group from the perspective of the society. The studyhas taken place in the city of Västerås and the results can thus not be used in a more generalized sence. Byfocusstudies conducted with members from four different reading groups connected in different ways to the libraryin Västerås I have reached the following conclusions.According to Jürgen Habermas theories the reading groups, with their ideals regarding education and meetingswhere everybody are equals, belong in the part of the public sphere that he calls literary. There are someconnections to the political sphere, for exempel the down to earth quality of the literature that is the choice ofthe groups and their way of discussing it.One problem that occures when one tries to apply Habermas idéas regarding the public sphere on readinggroups is that the criteria Habermas considers as vital to sphere for it to work properly does not seem to workon the reading groups. Inclusion, eqality and freedom of subjects are necessary to create a public sphere.
Lärcentrum i biblioteket, möjligheter och utmaningar. Tre aktörsgruppers syn på lärcentrum och dess samverkan med biblioteket
The aim of this thesis is to investigate the points of view of three groups of actors about their local learning center and its collaboration with the library. By interviewing groups of actors from the municipal sector, the library staff and students, I aim to investigate their associations of the learning centre, what kind of services it should offer, and how they understand the role of the library staff in specific collaboration between the public library and the adult education administration. The study design is based on Gunnar Grepperud?s and Terje Thomsen?s three missions for a local learning centre; the mission of a broker, a meeting place and a motivator. I also use Carol Kuhlthau?s levels of mediation as an approach to investigate how the actors want the library staff to work in relation to the centre.
This is the era of the personal brand : En studie om betydelsen av det personliga varumärket i professionella sammanhang i dagens samhälle
Authors: Phia Bergdahl & Karin TydénTitle: This is the era of the personal brand ? a study about the role of a personal brand in a professional context in modern societyLevel: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 54Background In pursuit of being unique and stand out, it has become fashionable to market yourself as a personal brand. According to some experts on the subject, this has become a necessity for survival in the tough competition about the jobs and the customers. With Internet and social media as a natural element in our society, we also have to relate to these channels when it comes to communicating ourselves.Purpose The purpose of this study is to examine the role of the personal brand in a professional context in modern society and to explore Internet involvement in communicating the brand.TheoriesWe have used Bauman?s theory of ?consumer society?, how we live in a society where we are both the consumers and the goods consumed. We have also used Castells?s theory of "network society" and how its growth is changing our culture.
Olssons trädgård : ett examensarbete som handlar om att lyssna när en plats berättar
This master thesis is about a place that has a story to tell. Olsson?s garden came about when Mr Carl Oscar Olsson acquired a piece of land in Landalabergen in the beginning of the 1930's and at that time he started his industrious work of uniting much of Sweden's flora in his garden. Since the very beginning Olsson's garden has played a lot of different rolls in a variety of situations and meant different things for different people.
Today one can find traces from Mr Olsson's life and deeds in the garden.
Att höra genre : Vad ljudet i filmens inledning berättar om genre
This study deals with a research on what the opening sounds in movies tell us about the story that we are about to follow. The purpose is to examine if and how the sound in the first five minutes of the movie contribute in giving information about the film?s genre. The theoretical base includes both genre theory and Michel Chion?s theory on film sound.
I Have a Dream...: En studie om ideologiföring
Due to the highly competitive and busy marketplace of today, companies are forced to take unforeseen measures in defending and developing their brands. Key elements like opinion leadership and lifestyle marketing are commonplace and aim to deliver values that are more difficult to define compared to quality, price, looks and usability. This paper aims to develop what should be considered most fundamental to all commercial branding. By investigating the ideologies that are the core of many successful companies, we hope to clarify the importance of communicating these ideologies. The topic is examined by method of quantitative analysis and the main purpose is to determine; what do the companies think of their ideologies, and how do their consumers recieve them? A secondary purpose is also to investigate whether different kinds of consumers recieve the ideologies in different ways..
Arbetsgivarvarumärket : Hur Öhrlings PricewaterhouseCoopers arbetar för att vara en attraktiv arbetsgivare
Konkurrensen om talangfull och skicklig personal har hårdnat i framförallt kunskapsintensiva branscher där de anställda ses som företagens viktigaste tillgång. Den ökade konkurrensen om arbetskraft har lett till att företagen måste fokusera betydligt hårdare på att inte bara rekrytera talangfull och skicklig personal, utan även få dem att vilja stanna kvar och arbeta inom organisationen. En strategi som växt fram det senaste decenniet är employer branding, vilket är ett verktyg företag kan och bör arbeta med för att uppfattas som en attraktiv arbetsgivare bland nuvarande och potentiell personal. Företag kan uppnå målet med att bli en attraktiv arbetsgivare genom att vara framgångsrika i arbetet med att skapa ett starkt arbetsgivarvarumärke.I den här studien undersöker vi hur revisionsföretaget Öhrlings PricewaterhouseCoopers arbetar med sitt arbetsgivarvarumärke. Det huvudsakliga syftet med studien är att skapa en ökad förståelse för processen employer branding.
Gröna miljöer på skolgården : som plats för utomhuspedagogik
School ground development is becoming increasingly popular in Sweden today and local community settings are also seen as an important resource for education. The debate today raises the question about the whole city?s pedagogic potential. Outdoor education is a pedagogy that comprises outdoor learning with focus on the sensual experiences. Connection to the classroom education is an important part of the pedagogy and so is the place for the tuition.But how should the place for the tuition, i.e.
Gestaltning av stadens utemiljöer - Naturlikt kontra formellt & abstrakt :
In the increasing urban environments and the
modern societies demands for sustainability
there is a challange in planning cities with a
balance between density and a satisfying access
of recreational environments. For attractive cities
these environments need to be designed to fit
every inhabitants? demands and opinions in some
way. Increased knowledge and understanding
is therefore needed about how different design
styles in landscape architecture affect people
and the cities. In this bachelor thesis benefits
and disadvantages as well as the experience
and impact of two fundamental design styles
i discussed; naturalistic and formal/abstract
design.