SammanfattningI dagens läge är konkurrensen inom livsmedelsbranschen stenhård och företag försöker på alla möjliga sätt att marknadsföra sina produkter. Dock räcker det inte med att endast göra reklam för sina produkter, utan man måste integrera med kunderna och skapa underlag som möjliggör en positiv varumärkesimage i kundernas ögon och får dem att känna en positiv känsla inför företagets varumärke. Ett sätt att dra detta ett steg längre är att använda sig av corporate branding, som syftar till att man använder sig av ett varumärke som är detsamma som företagsnamnet. Detta kan vara såväl positivt som negativt, då företaget måste vara väldigt konsekventa i hela företagskedjan, eftersom konsumenterna kommer bedöma företaget och dess produkter utifrån helhetsintrycket och inte bara på hur bra de upplever att den specifika produkten är. Ett dåligt bemötande av en medarbetare, som arbetar för företaget, kan leda till att konsumenter väljer bort det varumärket vid inköpet.

Hur resonerar potentiella kunder kring inköp av produkten som ens företag tillhandahåller? En av de främsta frågorna hos en marknadsförare, men också en fråga som är aktuell i vår marknadsekonomi i stort. Konsumentbeteende är därför ett givet fält inom företagsekonomin. Men hur går det till när konsumenten är ett företag? Vilka aspekter är viktiga och varför? Vilka marknadsföringsinsatser bör genomföras utifrån denna adderade förståelse? Det är utgångspunkten för denna uppsats.

This survey deals with textile production and how it was carried out during the late Iron Age,with main focus on a central place, Uppåkra. A comparison has been carried out betweenUppåkra and two agrarian settlements, Fosie and V. Karaby, from the nearby landscape toinvestigate whether any variation in production can be detected. The value of textiles has alsobeen investigated to determine whether a potential specialization in production may have ledto a surplus.An analytical and comparative method has been used with focus on the context of thematerial.The results show that the textile production vary at the different sites, and that a need fordifferent types of textiles has existed. At Uppåkra, the possibility to produce fine threads andtextiles existed as demonstated by the findings of small and lightweighted spindle whorls.This suggests that the production may have included both fine and coarse textiles.

The retail sector is in a continuous development. What demand looks like and where the consumers want to shop has changed during the last years. Market place, demand, supply, external factors and politics affect how the retail sector develops. To make a market place attractive a variety of factors have to be considered.In Hong Kong a model called Rail & Property is used, this means that the development of the subway is integrated with the development of the city. The model is both successful and economically sustainable.Today the supply of shops and services in Stockholm´s subway stations is rather small.

A place that mixes different kind of uses of space. Two main theatres inside and a lot of smaller rooms for different venues. A methaphor the tide have strong impact of shaping the building.

This thesis investigates collaboration between teachers and librarians concerning reading support activities in senior high schools in Sweden. The following questions were posed: 1. How do the teachers and school librarians cooperate when it comes to promoting reading? 2. To what degree of cooperation is that? And how is the level of cooperation perceived? 3.

Höganäs kommun ligger i nordvästra Skåne. Centralorten har vuxit fram ur två byar, ett fiskeläge och en bruksort. Under 1900-talet har staden växt samman. Men resultatet har blivit en delad och brokig stad.Med sitt attraktiva läge vid Öresund och som en del av Öresundsregion lockar kommunen nya invånare. Höganäs kommun har som mål att gå från att vara 8 500 till att bli 10 000 invånare i centralorten.

In Scandinavia the general idea of the Bronze Age society is that it was organised as chiefdoms. The model for what they looked like is taken from the anthropological studies of the Polynesian chiefdoms. The aim of my study is to investigate a Scandinavian Bronze Age feature, known as cairns mainly containing fire-cracked stone. This is compared with how people in different Polynesian chiefdoms, looked at similar remain. This is done to get a background for new ways of interpretation of such remains.

The purpose with this study has been to get a previous knowledge about how pre-school teachers look at the impact of the picture book for children and their language development and participation at the age of three to five years. The study was carried through inquiries at a pre-school in a west Swedish urban district. The study proceed from the sociocultural theory which means that children learn by teamwork with other more experienced individuals. The result shows that the pre-school teachers consciously let the interest of the children guide the choice of books. At the same time they push for the meaning of conversation with the children.

Cattle used for meat production can be held outside all year round and due to the legislation they should have access to shelters or other buildings for protection against the elements giving them a dry and clean bedding. There are different opinions concerning their need of protection and the question about necessity of shelters for cattle is of current interest due to a less profitable economy in meat production and the investment costs for shelters. The aim of this study was to acquire more knowledge about the natural behaviour of cattle concerning their use of shelters. The basis of the study was a series of questions regarding when animals choose to stay in shelters, if shelters were used less when they had access to protecting vegetation, how temperature and weather conditions affected the use of shelters and the influence of distance between shelter and feed. Behavioural studies was conducted at five different farms where six groups of suckler cows and heifers of following breeds and crossbreeds were observed; Aberdeen Angus, Charolais, Hereford, Scottish Highland Cattle, Simmental and the Swedish breeds SKB and SRB.

In these days of globalization, with a higher level of openness and interaction over geographical, cultural and economical borders, the importance of the company?s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies.Countries as brands: Is it possible to consider a nation or a country as a brand the same way you consider a product? Well, looking in to the subject it seems to be a rather complex matter and there are many questions to be asked and answer. Nations around the globe are indeed marketing and positioning themselves for several purposes.

It might seem obvious that public opinions should be included in the planning process. However, it is not clear to what extent. Statutory forms of public participation attract little interest since many people feel that it is hard to make a difference. The purpose of this study was to engage those that normally do not get to speak their mind in the planning process. In this study, two methods for conducting ?on-street surveys? were investigated.

This study has been about the representation of the Swedish tourism company Swanson?s. They do trips in US and every year they do a brochure with many pictures. The objective of my study is to look how pictures help to constructs places. Its often problem with pictures because sometimes they are constructs.

The purpose of this study is to examine what readers of fiction literature are influenced by when they choose books. What libraries and bookstores do to influence readers in their choice of literature and how readers perceive the librarys and the bookstores influence on them in their choice of fiction literature. We have also studied which factors outside the library and the bookstore that readers are influenced by when borrowing or buying a certain book and to what extent readers are influenced by the books appearance. To answer our questions we chose a public library and a bookstore, where we interviewed six persons in each place. We have interviewed a librarian and a bookstore manager for information about how these two cultural institutions work with marketing of their fiction literature.

The increased travelling of today makes nodes along travelling routes more and more important. This is very much the case of petrol stations. They constitute important nodes in the road network, filling up thirsty fuel tanks and hungry stomachs, guiding road users and providing vehicle-services. In this thesis the role of the petrol station for road users was investigated in order to find out if the petrol station was a potential hot spot. We performed an ethnographic field study at a petrol station and found that a great number of visitor activities took place at the petrol station.