Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in marketing is to provide marketing with emotions. It has been shown in several studies that emotions can have a direct or an indirect effect such as ad-attitude and brand-attitude, and that is what our essay is about.

Repetition of Non- word (make- up word that has not some semantic content) has been proposed as a reliable index of phonological memory in children with language impairment (LI). The aim of this study was to find out the possible similarities and differences concerning phonotactic non-words and working memory in 18 bilingual Swedish-Arabic children with and without LI ages 4-6 years. The investigation was undertaken by conducting three tests including NEPSY, WPPSI-III and a Word repetition test. The results showed that there are not significant differences between the two groups regarding various parts of NEPSY. On the other hand the results showed two significant differences in WPPSI-III regarding Picture categories and Word repetition tests for Swedish Non-word.

The authors were curious and asked themselves if teachers are aware of the base of their teaching in various teaching situations. Are teachers at all capable of expressing that in words? One of the reasons that the authors chose the particular issue was because they think teachers have the task to satisfy the needs of all students and therefore they found it interesting to study how various teachers act. The purpose of the study is to observe teachers didactical awareness, and how it can be added to their intentions and actions, as in how they speak about their teaching and how they act in various teaching situations. Methods used in the study were observations and qualitative interviews.

In the project Echoing Nature i have searched a design for an exhibi¬tion concept. That visualizes the natural phenomenon of self-assem¬bling materials in a simplified way. My question is, how can you emo¬tionally re-connect the modern man to nature and raise awareness. I assume my thesis that the experience of a natural phenomenon can inspire us to see a bigger context, provoke curiosity and generate an initial sense of belonging to nature. The result is an interactive sculp¬ture that consists of 3-dimensional Tetris blocks.

The purpose of this study is to investigate what knowledge children in preschool have about recycling, and to examine how teachers work with environmental efforts to increase children's understanding of environment and sustainable development. And if there is differs between the two preschool classes, one of which has a environmental profile. The study is based on qualitative semi-structured interview methods of teachers and children, and observation of the children during a sorting exercise with a number of garbage objects. The result shows that teachers in the environment profiled preschool spend more time per week on work related to environmental and natural issues and worked more thematic. Similarity between this preschool classes is that the use of outdoor education to get into environmental awareness.

Today's society is characterized by constant changes. In order to adapt to the development, organizations must continuously come up with innovations and invest in new projects. As a result, the responsibility of organizations' leaders has increased. Parallel with this development, more and more firms incorporate mindfulness in the organizations, and many managers choose to practice mindfulness themselves. This case study is based on interviews with business leaders that have completed a course in mindfulness.

This master?s thesis investigates the technology and security awareness associated with wireless networks (WLAN). It has been stated by the media and theories that many wireless networks are unprotected. This has sparked an interest to investigate the phenomenon in the Jonkoping region. The study is based on the following research questions:- What security weaknesses are present with the WLAN-technology and how can these be avoided?- How does the wireless infrastructure in the Jonkoping region look like?- Why do companies implement the WLAN-technology?- Are the companies aware of the risks involved with WLAN?We conducted this study in three steps; the first step was to hack a wireless network in a controlled environment in order to investigate the weaknesses of the commonly used security measures.

Vår studie, som omfattar sex intervjuer, fokuserar på genusmedvetenhet hos vägledare. På vilket sätt de arbetar med genus i mötet med elever för att vidga perspektiv och på vilket sätt de kan tänka sig att arbeta med att skapa en genusmedvetenhet hos elever i år 4-6. Vårt resultat visar att genusmedvetenhet är ett svårt begrepp som har olika betydelse för vägledarna. Vägledarna menar att de inte arbetar på ett planerat genusmedvetet arbetssätt idag men vi ser att de omedvetet arbetar med genusperspektivet genom olika aktiviteter. I arbetet med elever i år 4-6, vill vägledarna bidra på olika sätt med att vidga elevernas perspektiv gällande självuppfattning, yrken och arbetsmarknad.

Image editing software offers unlimited possibilities to alter an image. Provided that digitalinnovation is not altogether positive, it is important to develop knowledge of its negative sides. Thispaper examines the use of digital image processing from a critical IS perspective. Throughqualitative interviews with professional retouchers, the study provides a picture of their ethicalrelation to the software they use for retouching images in advertising. Though, it turns out that thecustomers who order the retouching holds responsibility for what is altered.

Skadeplatsarbete är en arbetsform med en speciell karaktär. Det som formar denna karaktär är dess uppkomst genom inträffandet av en olycka av något slag. Detta medför att olika aktörer och aktörsgrupper temporärt stålar samman och genomför ett samarbete med utgångspunkt från platsen för det inträffade. Ambulans, brandkår, polis och SOS Alarm AB är de vanligaste aktörsgrupperna på en skadeplats. Att rädda liv är ett samarbete mellan olika aktörsgruppers på en skadeplats. För att detta skall möjliggöras ställs det höga krav på både deltagande aktörer och de kommunikationsartefakter som används.

Background: Increasing globalization has changed the business environment and also resulted in increased awareness of the consumers and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. A part of a company's CSR, CRM, cause-related marketing, which is a relatively new marketing strategy and created when companies choose to partner with charities and market it. Garment/clothing industry has as many others come to be shaped by the effects of globalization, but has also endured heavy criticism over the years. This criticism is largely because of the outside world's reaction to the exploitation of developing countries.

AbstractThis study examines the use of dance in the special education classes in high school. The purpose is to study the teachers? thoughts about dance within this school form. I want to see if they see any gains from having dance as a subject, and what might these be? Earlier research states that dance has a positive influence on mentally handicapped children and young people, and that it strengthens their general development.

We are more aware than ever about our impact on the common environment and the world's population. Consumption awareness can be one way to take social and environmental responsibility. This study aims to examine young adults' (19-30 years) attitudes toward consumption awareness in Sweden. Consumption awareness is treated in this study as the consumption of environmental and fair-trade labeled products that have been certified of a third party. The study is limited to everyday commodities, which in this case is groceries, household consumables and clothing.

In this multistudy the aim was to measure the effect of mindfulness and yoga in negative stress. Is it possible for yoga and mindfulness to increase awareness and acceptance to inner and outher circumstances? Mindfulness-Based Stress Reduction (MBSR) has shown good results in how to cope with negative stress and how to stay calm in a stressful envirorment. The qualitative study where Visby Yoga Center and Stockholm Yoga Shakti attended in a survey. Correlation showed no relationship between stress and mindfulness and no significant value, n=20, Cohens d=0,16.

Syftet med denna studie är att undersöka vilken innebörd begreppet ?kulturkompetens? ges i litteraturen samt utifrån detta problematisera dess applicering på praktiken. Begreppet ?kulturkompetens? saknar en enhetlig definition, något som initierat skrivandet av denna uppsats. Studien bygger på en litteraturstudie i form av en kvalitativ textanalys.