Many companies have a specific dress code in the workplace. In some companies, the code is not very extensive, while other companies have uniform requirements. What is little understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have on its customers.

The purpose with this study is to investigate funds that are environmentally friendly. Environment issues has become a large subject that affects all aspects in today?s society.  It is a global issue which has affected the awareness of environmentally friendly products and its benefits for the environment.How has this awareness affected the financial market?  In this study the authors have looked at six environmentally sound funds and six energy funds to answer the question if it´s better to have your money in traditional energy or in renewable energy.This study is made in an quantitative way, the data has been gathered from the internet database Morningstar. The energy funds have had its biggest assets in companies dealing with oil, and the environmentally sound funds have had its biggest assets in renewable energy. Bye looking at the different funds rate of return and relating that to risk managing theories of Sharpe and Treynor, the authors compared the two types of funds.During the period that was looked at during this study ( third quarter of 2007 until third quarter 2010) the energy funds outperformed the environmentally sound funds in every aspect. .

Bakgrund: Stroke är den tredje största dödsorsaken i Sverige och den vanligaste anledningen till funktionsnedsättning. Intresset för kroppsmedvetna behandlingsmetoder inom strokerehabilitering har ökat. Basal Kroppskännedom (BK) är en behandlingsmetod där fokus ligger på kroppsmedvetenhet, rörelsebeteende och grundläggande rörelseförmåga för att därigenom återställa kroppslig och själslig balans. Syfte: Syftet med litteraturstudien var att studera beskrivna behandlingsmetoder med inriktning på kroppsmedvetenhet inom strokerehabilitering. Ett annat syfte var att i en kvalitativ studie undersöka om gruppbehandling i BK ger effekter som är möjliga att se ur ett anhörigperspektiv.Metod: För litteraturstudien gjordes sökningar i PubMed, AMED och CINAHL med sökorden stroke, physiotherapy, intervention, body awareness, tai chi, yoga, gigong, alexanderteknik, feldenkrais.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty. Methodology: The research method that was chosen is a detective argumentation that starts from theories and explain different parameters regarding the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that has been prepared gives me the possibility to analyze different parameters regarding branding that are important when building a brand in an new market.

Syftet med detta examensarbete var att undersöka, utifrån en etnografisk och kvalitativ ståndpunkt, möjligheten till att utöka kunskapen om Situation Awareness (SA). Forskning inom området har länge präglats av ett kvantitativt förhållningssätt vilket anses ha missgynnat och till en viss del hindrat alternativa kvalitativa forsningsansatser för att studera detta intressanta fenomen. Detta arbete försöker, i form av två studier (en litteraturstudie och en fallstudie), bryta trenden av kvalitativ forskning och presentera en annan infallsvinkel för hur SA kan vara organiserat och ett annat förhållningssätt för hur forskning kring SA kan bedrivas. Utgångspunkten för detta försök är teorierna bakom Distributed Cognition (DC), vilka föreslår studien av mänsklig kognition i ett större sammanhang där hjärna, kropp och omgivning bildar ett kognitivt system. Resultatet från litteraturstudien visar på att det finns stöd för användningen av DC då utifrån dessa teorier uppstår möjligheten till att studera andra aspekter och förhållanden kring SA.

Scientists argue that gender affects foreign policy and security policy, that ideas of gender are inconstant and that there is a lack of feminist perspectives in International Relations. The changes seen in the global security context may have challenged the way politicians and scientists understand war and its impacts, and led to increased gender awareness.Using securitization theory and feminist international relations theory, the aim is to examine how women and men are being spoken of in the Swedish foreign policy discourse regarding participation in the UN-led stabilization mission Minusma in Mali. By applying a feminist perspective on the securitization process, the intention is to increase the knowledge of whether there is gender awareness in this context.The result shows that there is limited gender awareness. There is minor consideration for the conflict?s different implications on the situation for women and men.

Through qualitative interviews with five teachers from three schools, two public schools within the same school management and a Waldorf school, the purpose of this study is to find out teachers' views on the phenomenon of life skills in the lower classes in school. What is the subject, how do teachers work with life skills, and should it be seen as a separate subject or integrated in all school subjects?The results show that the definition of life skills is a term with many interpretations. Two concepts that can be seen as the common denominators in the educators' views on the subject, however is, social and emotional skills. This is something that educators believe develop self-awareness and empathy in children and sees that as important as learning other subjects.

In this multistudy the aim was to measure the effect of mindfulness and yoga in negative stress. Is it possible for yoga and mindfulness to increase awareness and acceptance to inner and outher circumstances? Mindfulness-Based Stress Reduction (MBSR) has shown good results in how to cope with negative stress and how to stay calm in a stressful envirorment. The qualitative study where Visby Yoga Center and Stockholm Yoga Shakti attended in a survey. Correlation showed no relationship between stress and mindfulness and no significant value, n=20, Cohens d=0,16.

 Den socialt kompetente har hög social status, många vänner, ett funktionellt beteende och sociala förmågor så som empati och hjälpsamhet. Avsaknad av social kompetens innebär bland annat känslomässiga och beteendemässiga problem. I denna studie medverkade totalt 30 gymnasieelever som genomgick två arbetsminnestest samt fyllde i en självvärderingsenkät som mäter social kompetens. Syftet var att undersöka om det finns ett samband mellan en tonårings arbetsminne och sociala kompetens. Studien begränsades till att mäta arbetsminnets fonologiska och visuellspatiala lagringsenheter samt två sociala förmågor; prosocialt beteende och initiativtagande.

The purpose of this study was to collect Swedish normative datafor Lundamaterialet for children aged 3:0-4:5 years. Another aim was toexamine the effectiveness of the test; if it elicits adequate responses fordeciding if a child has acquired a specific language structure or not.Normative data was collected for 195 children with typical languagedevelopment. Participants were recruited from pre-schools in themunicipalities of Göteborg, Mölndal, Härryda and Skövde. This studypresents normative data for 79 children constituting the three youngest halfyeargroups. Results show that the children had acquired more than half ofthe investigated phonological and grammatical structures and that the olderchildren had acquired more structures than the younger ones.

In this thesis we present a qualitative study of Employer Branding through a perspective of gender. We examine the awareness of Employer Branding as a tool to break gender patterns in female and male dominated administrations in three Swedish municipalities. Six recruiters people were interviewed, including three pre-school managers and three managers of technical administrations, to see if there are any differences or similarities between the organizations? Employer Branding to break gender patterns. In addition to the interviews, the Web pages of these three municipalities were investigated through a contextual perspective.We found that our interviewees do use Employer Branding, but that they were not necessarily aware of its? meaning.

Although English is commonly used in Swedish advertising, little is known about its effects. The purpose of this paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of the advertisement was created to investigate how the results differ for local and global brands. Subsequently, an experiment was conducted where the effect of language choice on several well-established measures of ad effectiveness such as awareness, comprehension of the ad message, credibility, attitude and buying intentions was analyzed. In line with previous research, English in product advertisements is not completely comprehended since English is not the local language in Sweden.

Skadeplatsarbete är en arbetsform med en speciell karaktär. Det som formar denna karaktär är dess uppkomst genom inträffandet av en olycka av något slag. Detta medför att olika aktörer och aktörsgrupper temporärt stålar samman och genomför ett samarbete med utgångspunkt från platsen för det inträffade. Ambulans, brandkår, polis och SOS Alarm AB är de vanligaste aktörsgrupperna på en skadeplats. Att rädda liv är ett samarbete mellan olika aktörsgruppers på en skadeplats.

This study aim to explore how the conditions of an individual's childhood may affect their coping with trauma. The individuals represented in this study, for the purpose to explore coping with trauma, are individuals grown up under insufficient childhood conditions. This study is based on the assumption that childhood conditions, are a factor of influence on coping with trauma, in a greater extent than it is understood and given credit for in todays society. Our result shows that there is an obvious correlation between insufficient childhood conditions and destructive coping with trauma. There is a need of larger general awareness that an individuals resources for coping with trauma is affected by the conditions growing up.

There are several man-made environmental problems in today?s society. Tourism gives a lot of people serenity, creates jobs and better social circumstances but also has a dark side, a dark side that is harming our environment. Mass tourism creates large amounts of harmful gasses through transportation of tourists, littering ends up in pollution and acidification and the list goes on. Ecotourism has during the latter part of the last decade been marketed as a counter pool to the harmful kind of tourism and offers connectedness to nature.