The purpose of this master thesis is to present a model that illuminates the important factors when deriving technical information from market data within a company. For companies to be able to become and stay competitive in the market, product quality is an important factor. Whilst good product quality leads to customer satisfaction and loyalty, lack of quality brings costs in service and replacements. To improve product quality, the developers need information and knowledge about what quality issues affect existing products. Most companies gather data from market about known issues, but in order eliminate known quality issues in new products; this data has to be transformed into information and knowledge.

Travelling children is the topic of my work. Children who commute between more than one home. Society is rapidly changing and so is the concept â familyâ . The nuclear family is no longer the most common one. Children are now travelling more frequently than ever.

?If we consume the product as a product, we consume its meaning through advertising? ? Jean BaudrillardSyftet med denna studie är att identifiera och analysera bakomliggande myter om lycka i kommersiella reklamfilmer, utifrån ett konstruktionistiskt perspektiv. Analysmodellen, som bygger på semiotik och neoformalism, genererade kunskap om de olika berättarstrukturerna kring lycka i de undersökta reklamfilmerna. Resultaten indikerade framförallt att berättarstrukturerna om lycka grundar sig i myter som är starkt kopplade till den kapitalistiska ideologin. Studien avser därmed att blottlägga och analysera myter om lycka i reklamfilmer ur ett kritiskt konstruktionistiskt perspektiv..

In recent years the development of mobile devices has made great progress and today they account for a large proportion of the internet usage. This trend poses new demands on web developers as more companies and product owners want to customize their services and products for this new market. In this study we examine the pros and cons of the strategies desktop-first and mobile-first in the development of adaptive interfaces for the web. The study aims to create guidelines for situations in which each strategy fits well. The purpose of the study is to create an understanding of how these strategies can help developers and product owners to develop adaptive interfaces based on different goals and objectives.

This report describes the bachelor degree project called ?A case study in strategic product design in collaboration with Elfa? carried out by Mathieu Gustafsson and Pär Rickberg,students at Carl Malmsten Furniture Studies.We had the opportunity to do our degree project in collaboration with ELFA after a previous school project where we made suggestions for new products. Initially the brief was to develop new products for the company which was based on previous proposals.Reasoning led us in to design strategies and how to use such a strategy to develop newproducts for ELFA. During our first superficial analysis of ELFA and its current products, we found that we wanted to recast the framework of identity and context in which the product would be created. According to the researches made by SVID (The Swedish Industrial Design Foundation),companies that continually are working with design strategies strengthens the brand, its competitiveness and become more innovative.

This report is a bachelor thesis work in the field of product development and design. The assignment has been to develop a solution for roof racks, normally used for cars, to fit on the open trailer models FS1425 and Alugance. The project was implemented by Johan Andersson and Victor Karlsson, students at the Mechanical Engineering program with a focus on product development and design at Jo?nko?ping?s school of Engineering, in spring 2012.The client wants to use transport solutions in the same way as roof racks on cars. The user of such a product is assumed to desire simplicity, safety and an attractive design with an appealing price, which has been a challenge during the thesis work.Pre-studies have been conducted to examine the potential competitors and gain knowledge in the research area.

This Master thesis has been carried out at Scania CV AB in Södertälje, in collaboration withKTH, The Royal Institute of Technology, Stockholm. The focus of this Master thesis isSetBased Concurrent Engineering(SBCE), with the purpose of answering the questions: what isSBCE, how does it work, and for what purposes is it applied.It was early established thatSBCE is often included as a part of Lean product development,which in its turn is often related to Toyota?s way of working. TheSBCE method includesworking with multiple solutions in parallel, eliminating weak alternatives throughout thewhole process. In opposite to a conventional product development process, where it iscommon one at an early stage tries to identify and choose the most promising alternative.Despite the appearance ofSBCE as a resource consuming method, figures from Toyotaindicates the opposite, thatSBCE is in fact a very effective way of working compared to othermore traditional methods.The process of this Master thesis was divided into three phases.

This report is the result of a master thesis carried out by the author, student at the Royal Instituteof Technology(KTH). The task was performed as a product development process at a companycalled Ameibo AB, located in Stockholm. It is the final task of the studies at the Master'sprogramme Design and Product Realization. The report is structured in a chronological order anddescribes the methods used, the implementation of these methods and a presentation of theresults given from these studies.Ameibo is a company located in Stockholm, distributing films on the internet. The aim of thismaster thesis was to investigate the possibilities of entering the market for portable devices.

The product structure of the fuel tank installation is one of the most complex product areas at Scania. Caused by the number of parameters, which affect the fuel tank installation, a product structure is created which is very difficult to handle. Knowledge exist that the structure in a nearby future will be considerable more complex. The purpose of the study has been to understand in why this complexity exist and find ways to break the trend of a growing product structure. The goal was to achieve a more standardized fuel tank installation.A theoretical study was performed in order to bring knowledge in relevant areas both in general theory but also in documentation at Scania.

Thesis purpose: The purpose of this thesis is to make a contribution, by connecting the transfer of meaning within the context of TV series. The meaning is transferred from the brand to the character in a TV series and then further to the viewer. To look at different role functions that are used in dramaturgy and narrative techniques, we will be able to see how the brand will have a specific role and thereby make the transfer of meaning more successful and effective. This role will have an important impact on product placement according to the meaning that will be transferred from the brand to the viewer, through the character. Methodology: By looking at the transfer of meaning process that is created from the brand, an unstructured observation is applied where we observed the placement and usage of different within a specific TV series. Qualitative strategy is conducted by using a case study.

This thesis is concerning private brands on special display. ICA Gott Liv! was used as a study object and a latin square design was employed, using 2 ICA Kvantum stores. Two displays were built in order to compare which created the most awareness and interest, one with the best selling Gott Liv! product and one with four randomly chosen Gott Liv! products. The data was collected using triangulation, questionnaires, sales data and observations were conducted in the two stores. The results indicated that private brands works as well as manufacturer brands on special display and a display with four randomly chosen products creates more interest and higher sales than the display with the best selling product..

Produktnedläggning är ett sätt för företag att få bort produkter som inte presterar tillfredsställande. Tidigare studier har visat att företag med ordentliga rutiner kring produktavveckling har kunnat tillgodogöra sig flera fördelar i form av bland annat bättre lönsamhet och försäljning. Ändå har forskning visat att de flesta företag inte har några formella rutiner för nedläggning av produkter och att produktnedläggning inte ses som lika viktigt som andra produktaktiviteter. Av den anledningen studeras i denna uppsats hur väl utvecklade rutiner två utvalda företag har för avveckling av produkter.Syftet med uppsatsen är att undersöka hur två utvalda företags rutiner för produktnedläggning ser ut. Resultaten jämförs sedan med den teoretiska referensramen samt mellan företagen i fråga för att urskilja likheter och olikheter.Till denna uppsats har en kvalitativ metod använts för att klargöra hur företag går tillväga vid nedläggning av produkter. Genom intervjuer med AB Karl Hedin och Spendrups Bryggeri AB har empirisk data samlats in för att möjliggöra jämförelser företagen emellan samt med den teori som sammanställts.    De två studerade företagen har helt skilda förfaranden kring produktavvecklingar.

The competition amongst companies is getting tougher and the economic markets are getting even bigger with new products and businesses. One way for companies to differentiate themselves from the competitors is through packaging design. If the merchandise is to send a reliable and solid message to consumers, the attributes of the packaging must be consistent and uniform. If the different attributes are not coherent, the message loses credibility towards the consumer. Through the sent messages, the pack signals the products? expected quality and price.This paper includes two studies, in which the main objective is to discover and build understanding about Swedish consumers? perception of a product?s price depending on the pack?s design.

Författarna har haft ett samarbete med Panduro Hobby i samband med deras årliga miljökampanj. Syftet med examensarbetet har varit att med hjälp av befintliga produktutvecklingsprocesser och livscykelanalyser (LCA) ta fram en hållbar textil produkt med växtfärgning. Tanken var att konsumenter sedan själva skall kunna ta fram och växtfärga denna hållbara textilprodukt. Miljömedvetenhet och hållbarhet inom textilindustrin är ett aktuellt ämne. Trots det saknar dagens konsumenter förståelse för textilindustrins påverkan på miljön och har bristande kunskap om textila material för att kunna göra miljövänliga val ute i handeln.

During the year 2014, Artex AB has worked to launch a new product whose function is to locally purify the air. The product is a headboard and its purpose is to give the user clean air while sleeping. The air purifier has different speeds and it`s up to the user to choose which effect that will be on. To get the best experience of the product as possible, the air purifier shall be controlled by a mobile application. In that way the user can increase and decrease the fan speed, even when the user not is home.