Future in a box
En undersökning i designstrategisk produktframtagning med Elfa som fallstudie
This report describes the bachelor degree project called ?A case study in strategic product design in collaboration with Elfa? carried out by Mathieu Gustafsson and Pär Rickberg,students at Carl Malmsten Furniture Studies.We had the opportunity to do our degree project in collaboration with ELFA after a previous school project where we made suggestions for new products. Initially the brief was to develop new products for the company which was based on previous proposals.Reasoning led us in to design strategies and how to use such a strategy to develop newproducts for ELFA. During our first superficial analysis of ELFA and its current products, we found that we wanted to recast the framework of identity and context in which the product would be created. According to the researches made by SVID (The Swedish Industrial Design Foundation),companies that continually are working with design strategies strengthens the brand, its competitiveness and become more innovative. We wanted to make use of such a strategy in the process of developing new products for ELFA. We then made a proposal for a design strategy and a vision for ELFA. Based on this vision, we proposed a new series of products, which we also present in this report. Ultimately we evaluated our collaboration with ELFA where we concluded that the design strategic methodology has several advantages. The work process is more targeted, efficient and therefore reduces the risk of making mistakes. The proposed product will also be more tailored to the specific market that the company wants to target.