Ma?nga forskare konstaterar att den lojala kunden a?r den ba?sta kunden. Fo?r fo?retag idag a?r det da?rmed viktigt att identifiera vad det a?r som skapar lojalitet hos kunderna. Lojalitetsbegreppet a?r ma?ngsidigt, och sa?rskiljs ofta genom konstaterandet att det a?r en skillnad pa? att agera och ka?nna sig lojal.

Abstract The core is the center of gravity in our body. Injuries and overload in the joints, is the most common reason for not be able to work in Sweden today. A god strength capacity in the core is important for secure and effective movements, as well for active athletes, as for non athletes. The increased number of employees, who report in sick today, has been correlated with psychological bad health. New methods to deal with mental and physical health problems among people can indicate to the fact that Yoga in the western world has increased its members, due its spiritual and physical recognition in favor of well being.

Introduktion: Stroke är en folksjukdom som årligen drabbar cirka 30.000 svenskar. Det primära symtomet är muskulär svaghet som kan innebära paralys/pares och 70-90% av de drabbade får nedsatt motorisk funktion. Mental träning innebär att för sitt inre visualisera en rörelse utan ett motoriskt genomförande. Metoden har visat sig ge neuroplastiska förändringar samt ökad EEG- aktivitet i hjärnan. Studier har visat att visualisering, observation och exekution av rörelser aktiverar samma motoriska områden i hjärnan.

The aim of this study has been to investigate whether people with siblings that have disability have been personally affected when making choices about their studies and careers based on their upbringing with their siblings. The method chosen was qualitative data and consists of six interviews with people who are familiar with the chosen problem area. In conclusion, our results do not show a link between choices of study in relation to the sibling's disabilities. However a link was found between career choices, many choose to work in the area of health and well-being. This link was also found in literature we have researched, people living with disabled siblings have chosen careers and jobs within health and well-being..

In 2010 there will be a political resolution to ensure that the Swedish society is accessible to all citizens including people with disabilities. For this purpose a national action plan for disability policy "From patient to citizen" (Govt. Bill 1999/2000:79) has been set out with the aim of ensuring that the disability perspective will permeate every sector of society and that the approach and response to people with disabilities will be improved. The Swedish National Council for Cultural Affairs is responsible for implementing the disability policy in the cultural sector.Since public libraries in Sweden are a part of the public cultural sector, they will also be affected by the political resolution regarding accessibility. The concept underpinning library services for disabled people must be that of equality of access.

In this study ? Just a girlfriend who lives far away? ? I interview fifteen girls about their experiences with computer mediated relationships. From a queer theoretical perspective I examine how these girls do and talk about their relationships, in relation to norms about relationships and sexuality as well as notions about online and offline.My aim is to discuss in which ways the performing of these relationships both reproduce and challenge norms about relationships and sexuality. The girls I interview attempt in different ways to show that doing relationships online is just as ?normal? as doing them offline.

In recent years, the digitalization and media convergence has increased, which has made the market for public service- medias more competitive. Perhaps this is why public service has chosen to communicate with recipients outside their own channels.The purpose of this quantitative study is to find out how students attitudes looks towards the fact that public service are performing marketing communication. To find out, we conducted a survey, as 256 students of Linnaeus University in Kalmar answered. Together with the study we have used different theoretical references in order to analyse the responses from the survey, and obtain our conclusions.By analysing the empirical material we came to the conclusion that the majority are in favour of public service performing communication outside its own channels. But we also noticed that the communication needs to be in a certain way for the students to be positive.

Our main reason for this master thesis is to find out how librarians get knowledge and understanding about people with disabilities in order to make the library more accessible. Our aim is to study the so-called 4 x 4 education which is an education about accessibility to and within cultural institutions and find out if a specific education is helpful to librarians in this matter. We also discuss what librarians themselves find desirable in an education of this type. Socio-cultural perspective is our choice as background theory. The socio-cultural perspective states that learning depends on social activity and social interaction.

Background: There has been a process of de-institutionalisation and mental health care re-forms in Sweden. Social services are, according to the law, responsible for helping persons with mental illness to live a life like others and to participate in the community. The aim of the study was to describe the culture in one of the social services adult day care center for social relations and activities in Stockholm. The aim was also to focus on the importance of the adult day care center for recovery and empowerment from the participants´ perspective. Methods Observations in the adult day care center were combined with four interviews with regular participants.

Studiens syfte var att undersöka möjligheten till att ta kontroll över min nervositet och atteffektivisera min instudering av Intrada av Arthur Honegger.Bakgrunden är att jag alltid har varit intresserad av att lära mig nya saker och vad jag har velat meddetta arbete är att utveckla min kompetens som trumpetare och det har jag gjort genom mentalträning. Samtidigt som jag har utnyttjat mental träning för att bli mer mottaglig för inlärning så harjag tränat mig i att hantera nervositet. Allt detta har jag gjort för att bli en bättre trumpetare.Min metod har varit att jag läst litteratur om minnesträning, mental förberedelse och ens egeninställning till att utvecklas inom ett område. Jag har sedan använt mig av övningar som jag hittat iböckerna, antingen som de är eller så har jag ändrat på dem för att passa mig och mitt syfte bättre.Arbetets konstnärliga del presenterades i form av en inspelning där jag spelar Intrada utanackompanjemang och jag valde att göra inspelningen utan ackompanjatör för att visa på hur minvardagliga övningssituation såg ut. Det ger dessutom en väldigt naken bild av hur jag spelat och detär lätt för åhöraren att höra vad som har fungerat bra och vad som jag inte har lyckats med.

AbstractAuthors: Mikael Gustafsson & Kristofer von WachenfeldtTitle: With help from people and cattle; to recover from mental illness in a rural environment [translated title]Supervisor: Kent-Inge PerseiusPurpose: The aim of this study was to examine feelings of recovery from mental illness in the perspective of individuals participating in Nymålen; a rural- situated facility focusing on recreation- and work- related interventions. The study took place outside of Oskarshamn, Sweden. The study focused on if, and in that case how, Nymålen contributes to recovery from mental illness. We were also interested in which factors affecting the recovery-process, as expressed by the participants themselves.Method: Eight individuals from Nymålen participated in individually performed semi- structured interviews. The collected data was then coded and categorized to enable further analysis by using Qualitative content analysis inspired by Graneheim & Lundman (2003).

Arbetets syfte var att utreda reliabilitet och validitet för en blickregistreringsutrustning, JAZZ?, som finns på FOI i Linköping. Dessutom skulle utredningen klargöra huruvida utrustningen kan användas till att detektera mental arbetsbelastning. Tre olika studier gjordes på 17 försökspersoner. Endast sackader i horisontalled studerades, trots att utrustningen har ett flertal andra mätområden.

The purpose with this essay is to examine if the Swedish government?s intentions regarding to the mental health care reform, have been fulfilled. We have classified the intentions into three categories, regulation, financing and responsibility for organizing the policy. The intentions have then been compared with the results of the reform.Our theoretical framework starts with a model, developed by Evert Vedung (1998). We use this model as a tool to examine the fulfillment of the mental health care reform.

Statistik visar att så mycket som 20 procent av alla trafikolyckor involverar någon form av förardistraktion. Samtidigt finns det ingenting som indikerar att sekundäruppgiftsutförande under bilkörning minskar. För att få ökad förståelse för förares beteende genomfördes detta examensarbete med syfte att studera förhållandet mellan upplevd mental belastning och faktisk påverkan på körprestationen vid utförande av sekundäruppgift under bilkörning. För att besvara syftet genomfördes en litteraturstudie. Analysen av inkluderade artiklar och deras respektive sekundäruppgifter baserades på Multiple Resource Theory.

Syftet med denna studie är att utifrån sociokulturellt perspektiv, utforska hur tre musikpedagoger beskriver att de använder sig av mentala träningsmetoder i sin undervisning. Vilka mentala träningsmetoder beskriver tre musikpedagoger att de använder sig av i sin undervisning? På vilka sätt beskrivs dessa metoder komma till användning?Studiens data har samlats in genom kvalitativa intervjuer med tre yrkesverksamma musikpedagoger som använder sig av mental träning på varierade sätt i sin pedagogiska verksamhet. I resultatet framkommer att ju mer utbildning i mental träning musikpedagogerna har, desto tydligare och mer uttalad strategi beskriver de. De beskrivna strategierna betraktas som generaliserbara lärandehjälpmedel som utgår från en grundidé.