This thesis explores how verbal and nonverbal signs communicate attitudes and the rhetorical functions of such attitudinal signs. Attitudes are regarded as rationalized evaluations of attitudinal objects, and through their manifestation in signs an attitudinal gestalt is communicated. This gestalt is regarded as the audiences Perception of the rhetors attitude. It is shown that the attitudinal signs function as ethical, logical and pathetic proofs and that they can create identification between the audience and the rhetor. The signs can have effects on the audiences Perception of the attitudinal objects, their Perception of the rhetor and influence the social dynamic of the discourse.

Today, the catering personnel are an essential part of the safety organization on board Swedish passenger vessels in ferry services. Their responsibilities for the safety on board have increased in connection with the changes in regulations made on the shipping industry. These changes have been mostly related to human factors and structural leadership in the last 25 years.A well-functioning safety organization requires competence and commitment from every individual. Previous researches on Swedish passenger ferries concerning the safety organization have raised issues regarding the catering personnel?s Perception of the safety on board.

Högerhänta och vänsterhänta försökspersoner utsattes för, och fick bedöma skillnad i tonhöjd hos, ett antal tonpar i vilka den ena tonen saknade grundfrekvens. Undersökningens ändamål var att söka verifiera hypotesen: "Vid Perception av komplexa toner med saknad grundfrekvens, uppvisar flertalet vänsterhänta människor asymmetri i mindre utsträckning än vad högerhänta människor gör". Emellertid kunde inte hypotesen vare sig verifieras eller falsifieras, eftersom för få försökspersoner kunde uppbringas..

Syftet med denna uppsats har varit att öka förståelsen för kunders Perception av företags miljödesign och hur detta påverkar deras uppfattning om företags image. Uppsatsen grundar sig på ett fallföretag, SEB i Lund. Den emiriska analysen har sin grund i kalitativa djupintervjuer gjorda med SEB och med SEBs kunder. Att kunder reflekterar över miljödesign är något som framkommer i studien. Studien indikerar att de krav kunderna har på en bank framförallt är helhetskänslan, som skall vara inbjudande och intressant.

The aim of this paper is to examine the layout of public spaces and its effect on human behavior with focus on the relation between pedestrians and cyclists movement patterns in a specific path. The study emanates from the security aspect of pedestrians and cyclists, and builds upon previous theories and empirical studies about Perception, security, information design, environmental psychology and behavior. The result shows that individual behavior and movement pattern differs with age, purpose, physical- and other conditions, and layout of the surroundings. A design proposal for improved layout of a path and a node between different oncoming paths has been developed to aid the users? needs, where a separation of walkways and bike lanes forms zones of security for the purpose of better orientation and a better flow between the users..

The concept of art infusion has become more and more used in the field of marketing and product advertising, and the phenomenon has been subject to research. The purpose of this paper is to study how the Perception of an office environment is influenced by different kinds of art settings. The study is made as a survey in which the respondents have been exposed to working environments, only differentiated by the existence of different kinds of art or non-existence of art in the presentation. There are many conclusions to draw from the study, the most important is that the presence of art gives positive spillover effects on the surrounding environment..

The aim of this study is to examine some teachers and assistants? Perception of conditions for students? democratic participation in the compulsory school for learning disabilities specialization training school. In order to deepen and more clearly describe the purpose of the study, three issues have been selected. Firstly, how do teachers and assistants perceive the concept of participation? Secondly, how do teachers and assistants perceive students opportunities for participation in teaching? And finally, do teachers and assistants perceive students? opportunities for participation in democratic activities of school? It is a qualitative study using semi-structured interviews.

This paper is about how the Perception of knowledge and examinations differs in two different countries, Sweden and Kenya. The purpose of the paper is to examine similarities and differences in the two countries school systems, and to study the teachers? role in students? development. In the literature study I find out what different authors explains different types of knowledge and how important the teachers? role is for students? development.

The aim of this Master?s thesis is to examine the librarians? Perception of the users of children?s and young people?s literature. Questions posed in this study are: How are the librarians described according to appearance, personality and interaction with the users? How are the librarians described compared to former studies on the subject? Which Perception can be seen, based on Douglas Rabers?s theory which describes the role the public libraries can take in the society? The study is based on content analysis. We have examined 15 descriptions of librarians in both picture books and literature for young adults, published between 1985 and 2006.

Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested through correlation analysis and regression analysis. Theoretical perspective: Perceived quality of private labels and of retailers are the main theoretical concepts for this thesis. Additionally, we introduce the concept of loyalty to show the benefits of a positive consumer image.

The number of products offered by retailers has increased immensely during the last two decades, which has resulted in an increase of naming decisions having to be made. The importance of product names has become more significant for retailers offering their products online, as these are more visible to the customer in comparison to products offered offline. Consequently, it is of great value for retailers to gain knowledge about how a product name affects the customers' Perception of the product. The purpose of this study is to examine whether product names affect customers Perception of the relevant products in the online environment. This has been illustrated by applying the following theories to the relevant product names; meaningful and meaningless brand names as well as concrete and abstract words.

The purpose of this study is to explore active after-school teacher?s Perceptions of the concept of meaningful leisure time. The purpose of the study is also to investigate if the interpretations of meaningful leisure time affect the Perception of their work roles and after-school teacher?s actual work in a leisure activity. The study also provides an insight into how afterschool teachers perceive their roles in general.

The purpose of this study is to examine a brand?s green marketing and its consumers? Perception of it in order to compare these views. The idea is to find a potential gap and what effect it may have on the brand. A case study has therefore been made with the grocery market brand Coop with focus on organic food. The material used consists of texts from Coop?s website to represent their brand.

Uppsatsen behandlar relationen rum, verk och betraktare utifrån et verk av konstnären Olafur Eliasson. Undersökningen styrs av frågan om vilka fysiska faktorer som påverkar betraktaren i mötet med rummet och genom att studera verket Beauty (1993). Dessutom diskuteras Olafur Eliasson relation till betraktaren som en del av verket. Metoden har varit en kombination av litteraturstudier och fallstudie av verket Beauty som visades på AroS 2005. Grundläggande för hela undersökningen är ett receptionsteoretiskt perspektiv, där fokus är flyttat från verket till betraktaren.  De fysiska faktorer som anses påverka vår visuella Perception är ljus, färg, form, rum och rörelse.

Uppsatsen handlar om den subjektivt upplevda tyngden i musik. Avsikten med arbetet har varit att härleda ljudets fysiska egenskaper ur upplevelsen av tyngd och rörelse, och på det viset klargöra samband, vilka kan underlätta för förståelse och omsättning av kunskaperna i en praktisk mixningssituation. Detta har undersökts genom en sammanställning av litteratur, genom vilken kunskap om Perception, psykoakustik och teknik har ordnats. Intentionen var att knyta samman Perceptionsteori och psykoakustik med ljudteknik, för att följa fenomenet från upplevelse till teknisk påverkan. Av resultaten framkommer att tonhöjd och tonstyrka är avgörande för tyngdupplevelsen, och att de i någon mån kan påverkas med samtliga processorer som behandlas i arbetet..