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Konstens roll i rummet - Om konstens inverkan på uppfattningen av en arbetsmiljö


The concept of art infusion has become more and more used in the field of marketing and product advertising, and the phenomenon has been subject to research. The purpose of this paper is to study how the perception of an office environment is influenced by different kinds of art settings. The study is made as a survey in which the respondents have been exposed to working environments, only differentiated by the existence of different kinds of art or non-existence of art in the presentation. There are many conclusions to draw from the study, the most important is that the presence of art gives positive spillover effects on the surrounding environment.

Författare

Hampus Schäring Sofia Dalborg

Lärosäte och institution

Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

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