The study examines selectivity of the customer base and scarcity of a product?s effect on attitude and value towards a product or service. A questionnaire study is made from three different situations. The result varied depending on the situation; however it was found that selectivity of the customer base and scarcity has a great impact on the attitude and the perceived value towards a product or service. Selectivity of the customer base was found having the highest level of impact on both attitude and perceived value.

Background/aims: Extensive studies have found an association between parent - adolescent relationships and adolescents' alcohol use. However, only a few studies have been carried out in Sweden. Also, few studies have focused on 17-19 year olds or binge drinking. The aim of this study is to examine whether there is an association between perceived parent - youth relationship and binge drinking among 17-19 year olds in Stockholm, Sweden. Theory: Social Development Model is a risk-focused prevention strategy which emphasizes the importance of social units, such as the family.

This essay is intended to illustrate the norms and values which can be deduced from the notifier Catarina Andersdotter and recorded by Gunnar-Olof Hyltén-Cavallius. Reflects the legends of the peasant culture and life during the later part of 1700´s and early 1800´s.                      In the background material, I have assumed the following conditions of life; faith, love, work and children. Since Hyltén-Cavallius is our filter between us and the notifier, I have examined his life and incorporated events that may be of interest of the essay. Catarina Andersdotter´s life is described in the essay to show the factors and living conditions in her life that influenced her choice of stories.                      The environment of the commons over time period is described for the purpose of the variables of the legends. Legends have been qualitatively and quantitatively investigated.                      The essay shows that most of the legends deal with mytical world and its creatures as well as the interaction with humans.

Many persons with long-term illness experience a decline in their quality of life. Perceived Quality of Life is a subjective term based on prior personal experiences and is highly individual. The aim of this qualitative study was to investigate perceived Quality of Life in persons with Multiple Sclerosis and to get knowledge if physical therapy changes a person?s quality of life. Three women and three men with a range of disability were interviewed in depth.

The overall aim of this study is to examine how Swedish women?s youth- magazines describes women. Through a social constructivist perspective, this essay particularly focuses on how the magazines deals with issues of gender and sexuality and what norms they reproduce. The magazine?s image of the young Swedish woman is a somewhat complex one, although one thing is strikingly clear: she is very different from men.

The purpose of this study is to develop a general understanding of the areas of alliances and service quality as well as their relation to each other, through a consumer perception. Further, to discover more detailed and close up knowledge of customer perceived service quality within airline alliances. This is done by identifying particularly significant dimensions in the service process that have an influence on the perceived service quality.The thesis is based on qualitative study using a critical incident technique to explore the issue of service quality. In the research of the material the iterative approach has been used. The primary information sources are the interviews with customers-members of airline alliance.

This thesis is based on a conversation about gender identity and the pronoun hen in an episode of the radio programme Tendens on Swedish public radio, P1. The participants of the conversation are a scholar and a journalist/show-host. The goal of the research has been to analyse how the conversation is constructed from its context and which topics that occur. The goal of the research has also been to analyse how the participants of the conversation position themselves and how the conversation composes and re-composes norms and values regarding gender identity in society. Critical discourse analysis, completed by Conversation analysis has been the theoretical and methodological approach.

My essay is written from a basis of one of my own experiences were a child is perceived by us pedagogues as lonely and introverted, as well as having trouble socialising because of, what we can see, difficulties making himself understood verbally. I want to highlight how I as a pedagogue can respond to and strengthen children who are outside but still with the group, in a certain sense. I want to reflect on how we can deepen our understanding of these children and how we can facilitate for children who do not follow the norms of society when it comes to communication. I will analyse and draw conclusions with the help of theorists such as Jean Piaget and Lev Vygotskij and interpretations of these, but also look at it from a sociopsychological perspective as the interactions between people and environments play a large and distinctive role in preschool. The purpose of this essay is to enlighten how different we can see and experience situations in preschool.

The purpose of this study was to exam the possible differences in the experienced self-confidence and motivation among the elite players in bandy and amateur players in bandy. In addition, any differences between boys and girls within the same area to be studied. A total of 112 athletes participated of whom 52 of them classified as elite players and 60 amateur players, with 62 boys and 50 girls. The athletes filled at one point in the questionnaires The Sport Motivation Scale, Harter?s (1980) ?competence scale? and The Sport Confidence Inventory.

Power, Criminality and the gamble about bordering normality. From theperspective of Foucault. This study is about how criminality becomes a strategy of power used by the individual to overcome difficulties and gain advantages. This strategy of power sets loose a process of identity formation within the individual that gives shape to his own norms which are opposite to the one of the society. The individual norms and the normative society cooperate with one another in a cultural teamwork.

The radio is a medium we often listen to whilst doing something else. We wake up, do the dishes, cook or drive to work. Radio as a medium reaches many people, regardless of whether it is through conscious or unconscious listening. We thereby thought it was an important medium to scrutinize in our study. The focus of our study is on the gender representation in P3 Nyheters broadcasts.

The aim of this study is to describe, from a didactic point of view, wether gender norms are challenged and sex equality is maintained when two teachers in grade one communicate with their pupils. This is based on the existing norms in our society which generates into certain expectations of how one should act depending on wether you are a girl or a boy. In addition to this, the lack of equality between women and men is a global question. The norms and conditions in society are reproduced, but can also be deconstructed in school (Martinsson and Reimers 2008, p. 8).

The purpose of this essay is to examine the everyday beliefs about mental illness surrounding the disease and how these are expressed and affects the sick life and identity. The focus is on the sick perspective, where a concept of norms, normalization and taboo forms a basis in the use of materials, which here consists of qualitative interviews and Internet forums. This is analyzed and then discussed with the help from structuralism and poststructuralism approach, where I mainly refer to the social anthropologist Mary Douglas, ethnologist Lars-Eric Jönsson and philosopher Michael Foucault. In the discussion vented even historical aspects of the subject and how these might have followed in our time and how beliefs about mental illness is created and maintained by the norms within a society / culture including the sick..

In this study we are seeking to discover the norms in the design of logotypes and how they havechanged over time. To achieve this we have chosen to analyze the logotypes of twenty companies withthe largest expenditure on advertising in Sweden. We mapped chosen design attributes within the logoto discover the similarities and then we selected the five oldest brands to analyze how their logos havechanged over time. The design changes in the logotypes over time is can be related to the changingattitudes of the general public and the designers ambitions to draw on convention to create iconic designthat will spark brand-recognition. However many changes can?t be directly explained through changesin convention.

Inspired by the current debate over the effectiveness of Public Relations (PR), the authors of the following thesis have sought to analyze how PR and advertising differ in terms of how they affect consumers. The subject of the thesis was chosen due to the lacking knowledge of how PR shapes consumer attitudes and intentions. The authors wish to upset the institutionalized myths which dominate in the PR-business. One example of such a myth is that the effectiveness of PR can be measured by the number of press releases an activity produces and that PR?s superiority over advertising is due to its higher trustworthiness.