"Byt babyrösten mot dirty snack"
The overall aim of this study is to examine how Swedish women?s youth-
magazines describes women. Through a social constructivist perspective, this
essay particularly focuses on how the magazines deals with issues of gender and
sexuality and what norms they reproduce. The magazine?s image of the young
Swedish woman is a somewhat complex one, although one thing is strikingly
clear: she is very different from men. While adjectives as hard, cold and tough are
being ascribed to the latter, the woman is often depicted with more ?soft?
qualities. In some cases she is portrayed as an emotional and goodhearted little
princess that faithfully is waiting for ?mr. Right? (heterosexuality is a consistent
assumption), while in other cases the magazines seem to urge her to take
responsibility for both her own and the man?s sexuality and pleasure.