Känsliga kvinnor och mäktiga män
En kvantitativ innehållsanalys av genus-representationen i Sveriges Radios P3 Nyheter
The radio is a medium we often listen to whilst doing something else. We wake up, do the dishes, cook or drive to work. Radio as a medium reaches many people, regardless of whether it is through conscious or unconscious listening. We thereby thought it was an important medium to scrutinize in our study. The focus of our study is on the gender representation in P3 Nyheters broadcasts. We scrutinize the representation of gender as well as looking at potential differences in the way men and women are heard.The theoretical frame of reference of the study is primarily based on the agenda-setting theory, which is built on the notion that the media is involved in deciding what subjects we have opinions about, since these subjects are often the ones highlighted by the media. The gender perspective with its theses concerning homosexuality, the masculine norm and the gender stereotypic contract is another theoretic source that the study is based upon. We are also utilizing the theses of hard and soft news to emphasize who gets to talk about what in regards to what is traditionally perceived as feminine and masculine.The results show in a comprehensive way that the stereotypic genders that were created during the ancient time, still remain. Women usually have their say regarding unenlightened public opinion, consumer, neighbor, mother or wife of the man the story is really concerning. The men on the other hand have their say in topics where they get to shine in matters seen as of political relevance and importance to society. The women are under-represented and are portrayed as victims while the men are over-represented and are perceived as experts, which contribute to enhancing stereotypic genders with the masculine norm within the power center of society. The studied material clearly shows signs that P3 Nyheter is far from equal in regards to gender representation, hence, we believe that representation of gender in media is a field that demands more research in order to change or break the masculine norms of the mediasphere.