AbstractTitle: Serial recall of two-voice lists: Words are not perceptually organized by voice.The present study examined how voice affects the perceptual grouping of words in short-term memory that are auditory presented. Three different voice-lists were used: single-voice, alternating-voice and split-voice. In single-voice lists all words were presented in the same voice. In alternating-voice lists words were presented alternately in a male and a female voice. Finally, in split-voice lists words were presented grouped four and four in a male and a female voice.

This masters thesis concerns three different types of cataloguing within three different memory institutions museums, archives and libraries. The focus lies on the cataloguing elements which are compared in order to illuminate similarities and differences. The Regional Archive and The National Museum of World Cultures - both in Gothenburg - were chosen and compared to KRS, the Swedish counterpart to the Anglo-American Cataloguing Rules, AACR2, 2: nd ed. The purpose of this comparison is partly to display the elements in order to make students disciplines, but also the staff within archives, libraries and museums to become conscious of each others cataloguing methods in regard to future cooperations within the memory institutions and to see if it is possible to create common cataloguing rules for archives, libraries and museums. The questions asked in this thesis are: 1.

The purpose of this study was to see if there are any differences between high school girls and boy?s reception ability and memory after reading two Swedish lifestyle magazines.9 boys and 9 girls from ages 17-18 were chosen to participate in the study. They were placed in a room one by one where they had to read one women?s magazine (Cosmopolitan) and one men?s magazine (Café). They did not know this was a memory and reception test until after they finished their reading.With help from former reception studies and the magazines, questions were selected so the interviews would give as much information as possible.The study gave some unexpected results, for example both genders seemed to remember numbers very well even if they didn?t remember the article itself.

The gaming market is growing and the number of people, men and women, who play computer games, is also increasing every day. In addition, computer games are also interactive media which leads to the fact that product placement in computer games attracts and is used more frequently by marketers. It is therefore important for marketers and game developers to understand how product placement in computer games affects players' attention and attitude towards the brand or product that is product placed. We therefore examine how product placement in computer games affects players' recall of and attitude towards the brand. The aim is to help companies and game developers to see the effect of product placement in computer games on players and thus product place more efficiently.

The purpose of this study was to examine the experience of organizational culture among salespeople at a specific workplace. The purpose was also to investigate what motivates these salespeople in their work and the impact culture has on their motivation. We have used a qualitative research method to collect the empirical material. With the help of seven interviews, including six salespeople from one of Sweden?s biggest electronic retailer and also one information interview with a sales consultant, we attempted to find the answer to how they perceive the organizational culture and how it affects their work motivation. The following questions are used to fulfill this purpose: ? How do the salespeople experience the organizational culture? ? What motivates the salespeople in their daily work? ? What effects does the organizational culture have on the salespersons motivation? As analytical tools we have used are the concept of organizational culture, Schein's description of the three components of culture and Herzberg Motivation-Hygiene theory. The results of the study indicate that the salespeople experience a positive organizational culture and that this culture promotes fellowship and unity between colleagues, which in turn contributes to an enhanced motivation.

Organizational culture is subject of a great debate nowadays and there is especially three schools which affairs its nature of reality; modernism, symbolism and postmodernism. This thesis is built upon a case study about the organization Idé & KunskapsCentrum, which experience various cultural issues. Observations made during visits in the organization environment forms the ground on which discussions about different perspectives are made regarding organizational culture.The thesis describes and investigates the subject of organizational culture and its relationship to human behavior in organizations. Furthermore, I discuss and analyze organizational culture from the three different perspectives, in order to present a critical view on the subject for the reader.The thesis is based upon a case study about the organization Idé & KunskapsCentrum. A qualitative research method has been conducted with data collected especially from an ethnographic study, but also via semi-structured interviews.

Syfte: Syftet med denna uppsats är att undersöka vilka faktorer som leder till kunskapsflykt och vilka metoder svenska företag som är verksamma i Kina kan använda sig av för att öka organizational commitment. Metod: Uppsatsen har en abduktiv ansats och ett företagsekonomiskt perspektiv. Studien bygger på kvalitativa intervjuer utförda med representanter för svenska företag som verkar i Kina samt en expertintervju. Vidare utgår studien från litteratur och vetenskapliga artiklar, framförallt inom teoriområdena organizational commitment och kultur. Resultat: Undersökningen resulterar i ett praktiskt och ett teoretiskt bidrag.

Does a person´s self esteem contribute in the process of creating false memories? Previous studies show that mood is related to false memories as well as to self esteem. This led to the focus of this study, to examine the relationship between false memory and self esteem. The question is examined by comparing the amount of false memories produced in the Deese-Roediger-McDermott (DRM) procedure with people´s scores on Rosenberg´s self-esteem scale. 59 people participated in a test with three different elements, a self esteem test and a memory test with both recollection and free recall.

This essay is the result of a case study. The aim of this study has been to gain an understanding of government employee?s opportunity to be involved in and contribute to the processes tied to organizational development. The case study is based on the perspective of the government employees and their experience and thoughts regarding their opportunity to be a part of the organizational development. The empirical data that was generated by the case study has been analysed with New Public Management and Sense Of Coherence as a theoretical point of view.

The purpose of this study was to examine the experience of organizational culture among salespeople at a specific workplace. The purpose was also to investigate what motivates these salespeople in their work and the impact culture has on their motivation. We have used a qualitative research method to collect the empirical material. With the help of seven interviews, including six salespeople from one of Sweden?s biggest electronic retailer and also one information interview with a sales consultant, we attempted to find the answer to how they perceive the organizational culture and how it affects their work motivation. The following questions are used to fulfill this purpose: ? How do the salespeople experience the organizational culture? ? What motivates the salespeople in their daily work? ? What effects does the organizational culture have on the salespersons motivation? As analytical tools we have used are the concept of organizational culture, Schein's description of the three components of culture and Herzberg Motivation-Hygiene theory. The results of the study indicate that the salespeople experience a positive organizational culture and that this culture promotes fellowship and unity between colleagues, which in turn contributes to an enhanced motivation.

Denna studie ämnade ta reda på hur organisationskulturen påverkades och hur kommunikationen förmedlades vid en fusion av fem myndigheter till en övergripande myndighet. Tillvägagångssättet var kvalitativt med semistrukturerade intervjuer som datainsamlingsmetod. Sexton mellanchefer från fem olika avdelningar intervjuades om hur de uppfattade sammanslagningen och hur de upplevde kommunikationen inför, under och efter denna fusion samt hur de upplevde att organisationskulturen hade påverkats. Vidare undersöktes huruvida de upplevt att regeringens mål och vision för fusionen framgått tydligt. Analysprocessen genomfördes genom att meningskoncentrera transkriberingarna från intervjuerna och dela in dessa i huvudteman med subkategorier i två matriser och sedan analysera och sammanfatta dessa under respektive huvudtema.

In year 2009, a new housing form (here referred to as "owned apartments", in Swedish called "ägarlägenheter") was introduced in Sweden. Owned apartments are in many countries the dominating form of housing tenure, but in Stockholm, to where this thesis is delimited, only four have been established in four years. There are many possible reasons for this low establishment, but the thesis writers believe the main reason to be that the owned apartment is situated in an organizational gap. With the hypothesis that the owned apartment is situated in an organizational gap and that there are opportunities to overcome this gap through interorganizational collaboration of the players on the market, this thesis strives towards examining if this is the case.By using Burt's theory of structural holes the concept of organizational gaps are elaborated to fit this context, since this area is previously unexplored.The data has mainly been gathered through in-depth interviews but also through secondary sources such as previous theses and newspaper articles. It has appeared that the majority of the central players are characterized by conservatism.

Studies in the field of interaction design and the human memory claim there can be positive effects on the memory when information is presented for the user as a graphical pattern rather than a series of numbers. This thesis aims to influence designers to choose graphical patterns as an interface for information display. Low-fi and hi-fi prototypes of graphical patterns were constructed and tested in a variety of configurations by two users. The users showed differences in the ability to memorize a sequence of digits depending on how this sequence was presented. This study suggests that users are more easily able to recall information presented via a graphical user interface than when the same information is only presented digitally..

I samband med att Wechsler Memory Scales-III översatts och utprovats för svenska och norska förhållanden har deltestet Ansikten analyserats med avseende på fenomen som sedan tidigare är kända kring ansiktsigenkänning. Med hjälp av signaldetektionsteori har den eventuella förekomsten av own race bias och könsskillnader undersökts samt kontrollerats för ålder och utbildning. Slutsatsen är att varken kön eller etnicitet har någon avgörande påverkan på testresultatet och de behöver därför inte särskilt beaktas när personer liknande de som ingår i utprövningsgruppen testas med WMS-III. Förslag ges på fortsatt forskning kring deltestet Ansikten i Sverige..

In this essay, we attempt to study and analyze the work towards equality between men and women at the university of Örebro, Sweden. By using discourse analysis we have the ambition to test organizational theory with a gender perspective as the explanatory model for the schools successful work. We also have the ambition to develop our theory and ad an organizational theme focusing on actors..