In today's society we are used to regularly visit the sport arena to cheer for our favorite team, we go to the cinema to enjoy a good movie or maybe to the theatre to experience a grand performance. It has become far more common in the last years to buy tickets to these kinds of events online. To make sure that the customer will keep on buying their tickets from the online booking companies the booking experience itself has to be hassle-free and easy to understand. The customer will most likely, if possible, avoid the website if the booking itself is experienced as having problems and insecurities.  The purpose of this study is to determine some of the most fundamental designs and functions of online booking websites today as perceived by the general public.

As a result of a successful human development around the world an extensive urbanization of societies are taking place that are networked in various ways. In these networks, increased travel and digitization are central where individuals and organizations converge in a constant and immediate wireless and mobile technology flow. An example of this is Stockholm and its public transportation company Storstockholms Lokaltrafik (SL). Although most participate in most of the network society, SL is struggling with an audience that seldom travel with them: families with children. We intended to find out how the communication of SL´s digital platforms could get families to travel more with public transportation.

Online Behavioral Advertising betyder att man spårar användares beteende över Internet för att kunna skapa skräddarsydda annonser till användare baserat på deras internetaktiviteter. Det är kostnadseffektivt och ger möjlighet för företag att skapa relevanta annonser för internetanvändare. Online Behavioral Advertising möts ofta av motstånd eftersom att företag inkräktar på den personliga integriteten när man samlar in information om människor för att skapa annonser. Samtidigt har användandet av så kallade blockeringstjänster ökat, det vill säga tjänster som gör att internetanvändare kan ta bort annonser från hemsidor. I denna uppsats undersöks hur unga människor i Sverige ställer sig till Online Behavioral Advertising och blockeringstjänster samt vilka samband som finns mellan dem.I denna studie har vi använt oss av både en enkätundersökning och av intervjuer för att se hur människor resonerar kring Online Behavioral Advertising och blockeringstjänster.

The main purpose of this study is to clarify the underlying reasons as to why people choose to travel by car or taxi, and to do so by using people´s choice of transportation to and from Arlanda Airport as an example. Furthermore it is also in our interest to see what changes are needed to make more travellers use the available public transportation.Because of the increasing pollution rate from the means of conveyance headed to and from Arlanda Airport, Luftfartsverket is attempting to decrease the amount of emission from the connecting transportation sources. Luftfartsverket has a pollution limit which is about to be reached in a few years, based on a prognosis made by Arlanda´s office of environmental issues. In order to investigate people´s travel mode choice a survey was conducted at Arlanda Airport, Stockholm. 82 travellers were interviewed on a three day basis inside terminal 4 and 5.

This study examines how temporary agency workers experience the working climate in client firms, i.e. how their psychological climate is affected. The study has a qualitative approach based on semi-structured interviews with temporary agency workers. The purpose of the study is to contribute with knowledge about the triangular relationship between the temporary worker, the temporary employment agency and the client firm. Another purpose is to describe how the temporary workers experience the working climate and how this experience is influenced by a number of circumstances. The research question this study aims to answer is How do temporary agency workers experience the working climate in client organisations? And What factors influence this experience? The conclusion of this study shows that the volun- tariness of the psychological contract positively influence the psychological climate, and also whether the temporary workers? expectations correspond to those of the client firm or not.

The main purpose of this study was to examine how social work can be performed online, by a case study of Korrespondensgymnasiet that pursues distance education. The intention was to determine the possibilities and limits with the online communication between the school counsellor and the pupils. The study was based on qualitative semi-structured interviews with one school counsellor and five pupils and document analysis of three descriptions of the school counsellor?s profession. The theory that has been used in this study is the communication theory: Shannon and Weaver?s Model of Communication and non-verbal communication.

The purpose of this essay is to study and compare the air traffic with the train traffic between Gothenburg ? Stockholm. The study is based on three different perspectives: travelling time, travelling cost and the environmental effects. With those three factors included in the study, it will be more useful to determine if the unnecessary travel exist.This essay is based on quantitative information which has been gathered from the booking system of the train- and airline company?s websites.

Thesis purpose: The main purpose of this study is to empirically verify the applicability of Kozinets´ model on an interest, activity or lifestyle based online community, in order to develop an adaptive segmentation approach for segmenting online communities. Methodology: This research is deductive by nature, cross-sectional by design and undertakes a quantitative approach using self-completion questionnaire as a part of a web survey to collect the empirical data needed. Theoretical perspective: The main theories guiding our work and supporting the findings of this study include: market segmentation (descriptive and behavioural) and communities (consumer communities and online communities). Empirical data: A web survey with self-completion questionnaire used to gather empirical data from members of interest, activity or lifestyle based online communities. Conclusions: This study took the specific characteristics of online communities into more consideration than previous research and literature has done and also recognized that an adaptive segmentation approach is needed, depending on the communities of study.

This thesis addresses online marketing within gaming industry. Some customer identifying methods and website development were introduced as well as examined over the Internet. An empirical study focusing on two gaming companies has been carried out. The purpose has been to describe the use of internet by online gaming companies for online marketing. The thesis will focus on finding out how online gaming companies identify their target groups on internet and how they use internet to reach out to their consumers.

Background: In a world that are becoming more and more aware of the climate changes that occur as a consequence of the increasing emissions around the world companies? experience that the opinion blame the internal processors for this. Many companies feel forced to align their strategies to the environmental goals set by the community. Some of the emissions the companies? operations can be linked to business trips and it is therefore interesting to see how these can be reduced by using different performance measures.

E-commerce is becoming more common in Sweden and many Swedes buy clothing and sporting goods online. Online fashion retailers offer a visually pleasing range of products, which places greater emphasis on the aesthetic design of the online retailer. This paper examines how the perceived credibility of an online fashion retailer is influenced by the aesthetic design through a first impression. This study was conducted through ten interviews where the informants observed, assessed, and then discussed the online fashion retailers that were used in this study. Results show that recognition of an aesthetic design and a perception of usability and professionalism affects the perceived credibility in a positive way.

With the expansion of the internet, the conditions for the online journalists have changed. Feedback is faster and more blatant than offline. The online abilities of anonymity and dispersion attracts people to both use and misuse. During 2013, the online expressions of hate towards women has been brought to attention in the media more than ever before. Nevertheless, the phenomenon is far from new.Our qualitative research including interviews intends to find out how the afflicted women journalists are affected in their exercise of their profession.

Studiens syfte var att unders?ka hur engagemang inom dejting online p?verkas av anknytningsstil, singelr?dsla och k?n. Det totala antalet deltagare var 86 individer best?ende av 50 kvinnor och 36 m?n mellan ?ldrarna 19-54 ?r. Unders?kningen baserades p? en enk?t och engagemang inom dejting online m?ttes genom ett egenkonstruerat formul?r.

Child health care in Sweden is today automatically informed of newborns in the district and itis therefore natural for the maternal and child health nurses to contact and invite the new family to the child welfare clinic. So far the social services in the studied county have not reported new adoptive families to the child welfare clinics; instead the families have to contact the clinic themselves. The aim of this study was to investigate how social services inform the child welfare clinics of new adoptive families. The aim was also to investigate how and when the maternal and child health nurse thinks that contact should be established and what information/knowledge she feels a need of in contact with new adoptive families. The study has a qualitative design and interviews have been conducted with social workers, a representative of an adoption agency and maternal and child health nurses working in child welfare clinics.

The purpose of this study is to investigate how power is distributed in the mathematics classroom and how students achieve agency when ICT (Information and communication technology) is used as a teaching tool. Three learning situations, structured by mathematics, are analysed: in the first situation mathematics is taught in a traditional way, in the second mathematics is taught in interdisciplinary projects, and in the third mathematics is taught using ICT as a pedagogical tool. The theoretical concepts of power and agency are used as analytical tools within a socio-political framework. The concept of power is used to assess the students? ability to influence their learning and degree of inclusion in the three learning situations.