Onlinemarknadsföring inom spelbranschen
en fallstudie av två onlinespelbolag
This thesis addresses online marketing within gaming industry. Some customer identifying methods and website development were introduced as well as examined over the Internet. An empirical study focusing on two gaming companies has been carried out. The purpose has been to describe the use of internet by online gaming companies for online marketing. The thesis will focus on finding out how online gaming companies identify their target groups on internet and how they use internet to reach out to their consumers. Two gaming companies? websites have been examined. The study has consisted of an analysis of the sites as well as two comprehensive interviews. An analysis were carried out, the result was compared between the two gaming companies as well as with the theories in the study. It was found that gaming industry uses Internet effectively as marketing tool in both identifying and reaching target customers. Finally, some recommendations were given and a new suggestion was proposed for future research in online marketing.